Nowadays all companies have their own website. Some build it in-house, others use agencies to handle it. In both situations you will need to have a clear agenda if you don’t want to lose yourself in
Sue Marchant's insight:
There's little point to SEO if you don't know what you are optimising for. So before you plan your site map, you should spend some time on really good keyword research. Don't just go for generic keywords, think about the words your customers might use to find your business. Not only will your sitemap be more detailed and customer-focussed, but you'll also reap long term SEO benefits.
Business 2 Community 5 Unfamiliar SEO Tasks Marketers Will Have To Conquer In 2014 Forbes The New Year is all about making resolutions and improving things from the past; however, for those in the marketing space hoping to improve their SEO this...
Yes, of course I'm monetising it” – then how about your mobile website? Frequently, mobile websites are bypassed when discussing website monetisation but mobile web usage is growing faster than ever (even faster than ...
Many startups make the mistake of trying to expand their product or service offerings before perfecting their core product. Here's why you shouldn't do that, and how you can improve your main product to keep your customers coming back.
It's difficult, these days, to imagine the internet without social media. While social media is fast and mostly fun, for small businesses it can also be a serious resource drain - mainly because we still think we have to be everywhere at once. Actually, we don't.
Unless you want to meet lots of new people, you're most likely go to places where your friends are. The same should apply to your marketing. If your customers are on Twitter, then make that your platform of choice. If they're instagram fans, then focus your marketing there. Trying to be everywhere at once is exhausting and - in many cases - not all that effective. And at any rate, you can always expand to other platforms once you've got to grips with one.
Google's Official Advice On Out Of Stock Products On E-Commerce Sites Search Engine Roundtable Out Of Stock A common question large sites or e-commerce sites have to ask themselves is what do I do about product pages that are either temporarily out...
SEO Reporting As Google Turns To 100% Secure Search (Not Provided) Business 2 Community With Google making all their organic search referrals anonymous, there has been quite an uproar among the SEO community regarding what to do about it.
It's tempting to build a startup on the backbone of a larger company like Facebook, which can send generous traffic and ease monetary pain temporarily for founders. But when that source of traffic decides to cut you off, it can ...
Sue Marchant's insight:
This is a lesson small businesses ignore at their peril. While it might have been possible a few years ago to build a business with Facebook as the main source of marketing, these days Facebook can quickly turn from a means to attract customers to a serious resource drain.
No more guest posts. That's the new rule imposed by Google. Everyone's talking about it. Some are raging about the future. Others lamenting the past. Except for one thing. It's not true.
Sue Marchant's insight:
You can say what you will about Google, but quality of content has always been high on its list of priorities and it's getting more important every day. Case in point: an apparent clamp-down on guest blogging.
Like the author of this article, I'm not against guest blogging, but the seedy side of guest blogging - producing re-hashed pap and adding keyworded links to it - turned into a crazy wave last year where I fielded enquiries about accepting 'content written exclusively for your website' almost every week. Most of the offered articles contained about as much content as an empty cereal carton. Some were worse. And all were a waste of time.
So yes, I'm entirely with Google on this one. I have few guest bloggers. but I value them for their insight and specialist knowledge. Their articles speak directly to my visitors and add value to my site and that's the way I want to keep it. So if you're thinking of guest blogging - and there's nothing wrong with that - spend some time reading content on the site you want to blog for. Find out who their visitors are and what's important to them. If you then write a blog article targeting that blog's audience, it will sound right, meet expectations and hit all the right buttons with Google.
SEO isn't about rankings. Rankings are window dressing. They're the result of you doing your SEO correctly, not its purpose. SEO is about connecting with the right customers at the moment when you have the best chance to help them. So starting your SEO strategy with a list of objectives is the perfect way to end up with good results.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.