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Online Business Help
Online business help: SEO, social media, digital marketing, content marketing, website monetisation, keyword research and content creation.
Curated by Sue Marchant
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A Cautionary Tale - Coffee Break Champions Weekly

A Cautionary Tale - Coffee Break Champions Weekly | Online Business Help | Scoop.it
Sue Marchant's insight:

Love contextual advertising? Love advertising tailored to you? Here's the flip side of being offered exactly what you want...

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10 steps to creating an efficient website

10 steps to creating an efficient website | Online Business Help | Scoop.it
Nowadays all companies have their own website. Some build it in-house, others use agencies to handle it. In both situations you will need to have a clear agenda if you don’t want to lose yourself in
Sue Marchant's insight:

There's little point to SEO if you don't know what you are optimising for. So before you plan your site map, you should spend some time on really good keyword research. Don't just go for generic keywords, think about the words your customers might use to find your business. Not only will your sitemap be more detailed and customer-focussed, but you'll also reap long term SEO benefits.

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5 Unfamiliar SEO Tasks Marketers Will Have To Conquer In 2014 - Forbes

5 Unfamiliar SEO Tasks Marketers Will Have To Conquer In 2014 - Forbes | Online Business Help | Scoop.it
Business 2 Community 5 Unfamiliar SEO Tasks Marketers Will Have To Conquer In 2014 Forbes The New Year is all about making resolutions and improving things from the past; however, for those in the marketing space hoping to improve their SEO this...
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9 Different Ways to Monetise Your Mobile Website | AdSpruce

9 Different Ways to Monetise Your Mobile Website | AdSpruce | Online Business Help | Scoop.it
Yes, of course I'm monetising it” – then how about your mobile website? Frequently, mobile websites are bypassed when discussing website monetisation but mobile web usage is growing faster than ever (even faster than ...
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Expedia, Negative SEO And Google Penalties - Forbes

Expedia, Negative SEO And Google Penalties - Forbes | Online Business Help | Scoop.it
Forbes
Expedia, Negative SEO And Google Penalties
Forbes
Negative SEO can get companies penalized or entirely banned from Google. It can affect share price. It can even put companies out of business.
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Opportunities are Priceless

Opportunities are Priceless | Online Business Help | Scoop.it
Opportunities are priceless - or what I'd wish HR and outplacement consultants would mention to the people they help.
Sue Marchant's insight:

Opportunities are great. Priceless in fact, but you need to know they are there - especially if the idea pushes you past old thinking and "the way we've always done it." 

Online business is one of the things everyone talks about, but nobody really considers. It is, however, a viable alternative to traditional employment. And one that teaches valuable skills to boot.

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Social Media: The Free Beginner's Guide from Moz

Social Media: The Free Beginner's Guide from Moz | Online Business Help | Scoop.it
New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.
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Buyer Beware: 5 Tips For Spotting SEO Charlatans

Buyer Beware: 5 Tips For Spotting SEO Charlatans | Online Business Help | Scoop.it
I have written numerous times on the many myths that abound in SEO. But it seems that no matter how many times I try to bust these myths wide open, they st.
Sue Marchant's insight:

If your business has a website you MUST read this. Especially the last comment, as I've come across this Google+ scam in the UK as well.

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3 Steps to Finding Your Startup's Niche (And Keeping It!)

3 Steps to Finding Your Startup's Niche (And Keeping It!) | Online Business Help | Scoop.it
Many startups make the mistake of trying to expand their product or service offerings before perfecting their core product. Here's why you shouldn't do that, and how you can improve your main product to keep your customers coming back.

Via AslamB
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22 Social Media Facts and Statistics You Should Know in 2014 - Jeffbullas's Blog

22 Social Media Facts and Statistics You Should Know in 2014 - Jeffbullas's Blog | Online Business Help | Scoop.it

There was a tipping point last year. It has implications for publishing and marketing. Here are some social media facts and statistics to kick off 2014


Via Kip Jules
Sue Marchant's insight:

It's difficult, these days, to imagine the internet without social media. While social media is fast and mostly fun, for small businesses it can also be a serious resource drain - mainly because we still think we have to be everywhere at once. Actually, we don't.

Unless you want to meet lots of new people, you're most likely go to places where your friends are. The same should apply to your marketing. If your customers are on Twitter, then make that your platform of choice. If they're instagram fans, then focus your marketing there. Trying to be everywhere at once is exhausting and - in many cases - not all that effective. And at any rate, you can always expand to other platforms once you've got to grips with one.

 

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Excellent Writing Prompts to Use with Your Students ( Web Tools and iPad Apps )

Excellent Writing Prompts to Use with Your Students ( Web Tools and iPad Apps ) | Online Business Help | Scoop.it

Via Tom D'Amico (@TDOttawa)
Sue Marchant's insight:

I'm sure they'll  come in handy...

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Rudyard Paul's curator insight, January 28, 2014 5:53 AM
Really nice blog. I loved the content of your blog. I daily search articles and study for a Web Development. I found your blog useful and interesting. Thanks for posting.
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Google's Official Advice On Out Of Stock Products On E-Commerce Sites - Search Engine Roundtable

Google's Official Advice On Out Of Stock Products On E-Commerce Sites - Search Engine Roundtable | Online Business Help | Scoop.it
Google's Official Advice On Out Of Stock Products On E-Commerce Sites Search Engine Roundtable Out Of Stock A common question large sites or e-commerce sites have to ask themselves is what do I do about product pages that are either temporarily out...
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Four SEO payment models you need to seriously question

Four SEO payment models you need to seriously question | Online Business Help | Scoop.it
Let’s face it; for the uneducated or inexperienced buyer of SEO services, the market is a minefield.

Via Pedro Da Silva
Sue Marchant's insight:

Amen to that!

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Julie Burgmeier's curator insight, February 6, 2014 11:15 AM

We have created Content Marketing SEO Packages based on our experience with small business budgets and content marketing SEO needs for small businesses. However, we almost always customize these packages based on individual business goals and strategy. We have a starter package at $250/month, and I have never had anyone just stop with one month.  So don't discount every package model you see out there, but make sure you do get good references and trust the person you are working with.

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When bad links happen to good content: SEO recovery tips - Brafton (blog)

When bad links happen to good content: SEO recovery tips - Brafton (blog) | Online Business Help | Scoop.it
When bad links happen to good content: SEO recovery tips
Brafton (blog)
You might be thinking, “Why in the world would companies build links on these kinds of websites?” It's shockingly common.
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SEO as Stand-alone Tactic Is Dead - Practical Ecommerce

SEO as Stand-alone Tactic Is Dead - Practical Ecommerce | Online Business Help | Scoop.it
theEword
SEO as Stand-alone Tactic Is Dead
Practical Ecommerce
Stop doing search engine optimization as a separate discipline.
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SEO Reporting As Google Turns To 100% Secure Search (Not Provided) - Business 2 Community

SEO Reporting As Google Turns To 100% Secure Search (Not Provided) - Business 2 Community | Online Business Help | Scoop.it
SEO Reporting As Google Turns To 100% Secure Search (Not Provided)
Business 2 Community
With Google making all their organic search referrals anonymous, there has been quite an uproar among the SEO community regarding what to do about it.
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6 Simple Photo Tools for Creating Social Media Visuals Social ...

6 Simple Photo Tools for Creating Social Media Visuals Social ... | Online Business Help | Scoop.it
Create graphics, collages, add text, edit pictures and make cover images for your blog or social media profiles without using Photoshop.
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SEO: The Free Beginner's Guide From Moz

SEO: The Free Beginner's Guide From Moz | Online Business Help | Scoop.it
New to SEO? The Free Beginner's Guide to SEO has been read over 1 million times and provides the information you need to rank better.
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startups that rely on facebook - Business Insider

startups that rely on facebook - Business Insider | Online Business Help | Scoop.it
It's tempting to build a startup on the backbone of a larger company like Facebook, which can send generous traffic and ease monetary pain temporarily for founders. But when that source of traffic decides to cut you off, it can ...
Sue Marchant's insight:

This is a lesson small businesses ignore at their peril. While it might have been possible a few years ago to build a business with Facebook as the main source of marketing, these days Facebook can quickly turn from a means to attract customers to a serious resource drain.

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Lies, Guest Posts And Writing Quality Content Like A Grownup

Lies, Guest Posts And Writing Quality Content Like A Grownup | Online Business Help | Scoop.it
No more guest posts. That's the new rule imposed by Google. Everyone's talking about it. Some are raging about the future. Others lamenting the past. Except for one thing. It's not true.
Sue Marchant's insight:

You can say what you will about Google, but quality of content has always been high on its list of priorities and it's getting more important every day.  Case in point: an apparent clamp-down on guest blogging.


Like the author of this article, I'm not against guest blogging, but the seedy side of guest blogging - producing re-hashed pap and adding keyworded links to it - turned into a crazy wave last year where I fielded enquiries about accepting 'content written exclusively for your website' almost every week. Most of the offered articles contained about as much content as an empty cereal carton. Some were worse. And all were a waste of time.


So yes, I'm entirely with Google on this one. I have few guest bloggers. but I value them for their insight and specialist knowledge. Their articles speak directly to my visitors and add value to my site and that's the way I want to keep it.  So if you're thinking of guest blogging - and there's nothing wrong with that - spend some time reading content on the site you want to blog for. Find out who their visitors are and what's important to them. If you then write a blog article targeting that blog's audience, it will sound right, meet expectations and hit all the right buttons with Google.





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Coffee Break Champions: Monetization Tips for Your Business

Coffee Break Champions: Monetization Tips for Your Business | Online Business Help | Scoop.it
Monetise your website in your coffee breaks. Join Coffee Break Champions for monetization tips and weekly tasks you can accomplish in your coffee break.
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5 Ways to Boost up Your SEO Strategy in 2014 - Seo Sandwitch Blog

5 Ways to Boost up Your SEO Strategy in 2014 - Seo Sandwitch Blog | Online Business Help | Scoop.it

Via Joy Bhattacharya
Sue Marchant's insight:

SEO isn't about rankings. Rankings are window dressing. They're the result of you doing your SEO correctly, not its purpose. SEO is about connecting with the right customers at the moment when you have the best chance to help them. So starting your SEO strategy with a list of objectives is the perfect way to end up with good results.

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