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Challenger Brand strategy (Part III – Beware of cheaper coffee)

Challenger Brand strategy (Part III – Beware of cheaper coffee) | Online business growth | Scoop.it
Howard Schultz didn’t mind a little provocation — the same way he didn’t mind a little controversy in his interview with CNBC that took place in February 2009 — in his rebuttal to competitors’ crossing line into his territory.
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Beware of cheaper coffee, says Starbucks.

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How to Use Google Trends to Complement Your Keyword Research ...

How to Use Google Trends to Complement Your Keyword Research ... | Online business growth | Scoop.it
i. What is Google Trends?Google Trends is one of the more underrated Google products, which in my opinion doesn't do justice to its ease of practicality.
Samuel Chan's insight:

A new way to empower your keyword research strategies

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Ingress: The embodiment of Google’s bold philosophy

Ingress: The embodiment of Google’s bold philosophy | Online business growth | Scoop.it
i. Ingress debuts
Nothing spells excitement more clearly than a closed, invite-only beta that comes out straight from the Google Lab.
Samuel Chan's insight:

Google is more clever than most are comfortable with.

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Predicting e-commerce in 2013 (+Lessons from Cyber Monday Report 2012)

Cyber Monday: Record shopping day in online sales
Cyber Monday is a marketing term for the Monday after Black Friday, and the term “Cyber Monday” was coined by marketing folks trying to persuade people to shop online.
Samuel Chan's insight:

5 Big things that can happen to e-commerce this year

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