Snack Size Content Marketing Strategy
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Snack Size Content Marketing Strategy
Tips for creating and optimally sharing microcontent style posts on social media that are relevant and action-driving.
Curated by Tanya Smith
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The Future of Marketing | Social Media Today

The Future of Marketing | Social Media Today | Snack Size Content Marketing Strategy | Scoop.it
Do you realize just how much is changing right now? I promise you that it’s bigger than you think. And your role in this is also much grander than you know or believe.
Tanya Smith's insight:

Good article on evaluating how you market your brand to encourage thinking forward.

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Miklos Szilagyi's curator insight, September 20, 2013 3:16 PM

This is about putting the public back in public relations and social in social media and that has nothing to do tools or technology we overly celebrate today. Slow down. Take a breath.

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Brand Recommendations and Marketing Strategy | Social Media Today

Brand Recommendations and Marketing Strategy | Social Media Today | Snack Size Content Marketing Strategy | Scoop.it
What types of brand recommendations carry the most weight with consumers?
Tanya Smith's insight:

Knowing how & why consumers use recommendations will help you be more effective with brand marketing. Surprised? 92% of consumers report word of mouth & recommendations from people they know matter...

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8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content

8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content | Snack Size Content Marketing Strategy | Scoop.it
Get some actionable tips about how you can make your blog's visual content much more shareable.
Tanya Smith's insight:

My friend Tai Goodwin-Kastens shared this with me. Great tips on branding through visual blog content and how to make it shareable. #branding

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General Mills Embraces Collaborative Storytelling with Hello Cereal Social Media Community

General Mills Embraces Collaborative Storytelling with Hello Cereal Social Media Community | Snack Size Content Marketing Strategy | Scoop.it
Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach.
Tanya Smith's insight:

Now this is very interesting and creative. Check out the General Mills community for "cereal lovers". Unique social branding approach shared originally by Convince and Convert.

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Cheat Sheet: Image Sizes for Twitter, Facebook, Google+ & LinkedIn

Cheat Sheet: Image Sizes for Twitter, Facebook, Google+ & LinkedIn | Snack Size Content Marketing Strategy | Scoop.it

Chances are, your business is on at least one social media network. (If not, read how to decide which social media is right for your business.) These networks are outposts, or extensions, of your business and should be branded just like you would your own company website. Thankfully, most of the networks provide space for you to brand your social media account. The tricky part is figuring out the pixel size and image dimensions for each network, since they are all different!!

 

Well, look no further! Here we’ve created a cheat sheet with the image sizes for Twitter, Facebook, Google+ and LinkedIn.

 


Via WildfireSocialMarketing
Tanya Smith's insight:

Great scoop for visually branding yourself on the major social networks. A cheat sheet with image sizes!

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Would You Date Your Brand?

Would You Date Your Brand? | Snack Size Content Marketing Strategy | Scoop.it
Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build...
Tanya Smith's insight:

Good read. If you were dating, would you date your own brand? I think I'd fall completely head over heels in love with mine. Shouldn't we all? (chuckle)

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How To Market Your Personal Online Brand On 10 Social Media Networks (Infographic)

How To Market Your Personal Online Brand On 10 Social Media Networks (Infographic) | Snack Size Content Marketing Strategy | Scoop.it
How would you feel if your Facebook page was shut down? What if your blog, where you create, post your ideas and thoughts was turned off? What would your

Via The Fish Firm II
Tanya Smith's insight:

Good quick reference and I enjoyed the infographic on top social networks for marketing your online brand. What is your fav network?

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Building Your Network: 3 Things to Do Everyday

Building Your Network: 3 Things to Do Everyday | Snack Size Content Marketing Strategy | Scoop.it
creativeLIVE recently hosted marketing guru Michael Port for a three-day workshop detailing his tried-and-true Book Yourself Solid system. The most effective marketing, Michael explained, is based on

Via The Fish Firm II
Tanya Smith's insight:

Great tips and I have this book - love it!

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Lynn O'Connell for O'Connell Meier's curator insight, June 9, 2013 3:33 AM

Make time for meaningful personal connections with your network. Check in, help them, introduce fans with common interests.

Michelle Gilstrap's curator insight, June 10, 2013 1:24 PM

This is very insightful makes you stop and really connect with people 

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Content Marketing in 2023: Expert Advice on the Trends that Will Matter

Content Marketing in 2023: Expert Advice on the Trends that Will Matter | Snack Size Content Marketing Strategy | Scoop.it
What will content marketing look like a decade from now? Experts in the field expect the industry to continue to grow and mature, resulting in better content, better technology and a high demand fo...
Tanya Smith's insight:

I can definitely see the piece on marketing automation coming together right now.  It's much more affordable and easy for people implement tools that simplify their business.

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Top Notch Online Marketing Trends for 2013 -

Top Notch Online Marketing Trends for 2013 - | Snack Size Content Marketing Strategy | Scoop.it
Top Notch Online Marketing Trends for 2013 - : http://t.co/2ruLUKgT1X
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Effective Online Branding Is Like a Square Pizza | Business 2 Community

Effective Online Branding Is Like a Square Pizza | Business 2 Community | Snack Size Content Marketing Strategy | Scoop.it
In yesterday’s post, we discussed the potential learning for B2B marketers from ‘weird’ YouTube videos. One thing I forgot to mention was that some of the
Tanya Smith's insight:

This article caught my eye because of the analogy.  Read on to find out why pizza? :)

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Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign

Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign | Snack Size Content Marketing Strategy | Scoop.it
Developing your personal brand is essential for the advancement of your career and development as a leader.
Tanya Smith's insight:

This article is a great reminder that branding itself is a journey.  It's not about running people over with your self-promotion; it's about establishing yourself as a leader in your expertise --- someone who serves others through their gifts.

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Take Your Time Developing Your Personal Brand | CAREEREALISM

Take Your Time Developing Your Personal Brand | CAREEREALISM | Snack Size Content Marketing Strategy | Scoop.it
Rome wasn’t built in a day. The same concept applies to your personal brand, reputation, or business.Trying to rush it will only hurt your job search.
Tanya Smith's insight:

Developing a personal brand is definitely a journey. Take time to grow your brand and add to it, nurture it, put some love and passion into it. It won't happen overnight.

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What is the Value of a Facebook Fan?

What is the Value of a Facebook Fan? | Snack Size Content Marketing Strategy | Scoop.it
Not all brands need necessarily to create a Facebook page -- that depends on their objectives. The question is the Return on Investment. Generating engaged fans is the name of the game.

Via John van den Brink
Tanya Smith's insight:

Great infographic about Facebook branding.

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Never Get Hacked Again – Protect Your GMail Account in 5 Minutes

Never Get Hacked Again – Protect Your GMail Account in 5 Minutes | Snack Size Content Marketing Strategy | Scoop.it
Tanya Smith's insight:

This is an important step I took months ago. Be sure to turn on 2 step verification. Do all you can to protect your brand using security systems and steps that work.

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16 Must-Listen Business Podcasts

16 Must-Listen Business Podcasts | Snack Size Content Marketing Strategy | Scoop.it
Social Media Explorer authors weigh in about their favorite podcasts that they regularly listen to. What are you waiting for? Go ahead and subscribe to the programs on this list of top business podcasts.
Tanya Smith's insight:

Great group of business podcasts for entrepreneurs to listen to. Check out Social Media Explorer's post on 16 Must Listen Business Podcasts http://www.socialmediaexplorer.com/social-media-marketing/16-must-listen-business-podcasts/

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Better Than A Resume – Enthuse.me Will Get You Excited About Looking For Work

Better Than A Resume – Enthuse.me Will Get You Excited About Looking For Work | Snack Size Content Marketing Strategy | Scoop.it
It’s been a couple of years since the last time I was sending out résumés, but for all intents and purposes, it might as well be an eternity.

Via taniaATenthuse.me
Tanya Smith's insight:

Enthuse.me is one of my new fav tools. Great one to check out.

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taniaATenthuse.me's comment, July 31, 2013 5:21 AM
Tanya thanks! You are amazing. Have you checked enthuse.me new social features? I will upload our new blog post shortly. As always, your insights and feedback are invaluable to the team :)
Tanya Smith's comment, August 1, 2013 3:01 PM
Can't wait to check it all out!
taniaATenthuse.me's comment, August 7, 2013 5:48 AM
That's great to hear. We are excited!
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How to Create a Visual Scheme for Your Online Brand

How to Create a Visual Scheme for Your Online Brand | Snack Size Content Marketing Strategy | Scoop.it
Building a brand is all about consistency. Your customers expect to have the same (or darn close to the same) experience whenever they come in contact with your brand.  After all, consistency leads t
Tanya Smith's insight:

In my latest post I share tips on visual branding schemes and how to implement them.

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Branding Strategy Insider | 9 Factors That Help Anchor Your Brand Price

Branding Strategy Insider | 9 Factors That Help Anchor Your Brand Price | Snack Size Content Marketing Strategy | Scoop.it
Behavioral economists refer to the decision making process brands use to set a price in the minds of consumers, especially when those buyers are dealing with something that is unfamiliar to them, as “anchoring”.
Tanya Smith's insight:

Good one on branding.  Which of these 9 factors have you applied to your pricing strategy?

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6 'About Us' Pages That Are Probably Better Than Yours

6 'About Us' Pages That Are Probably Better Than Yours | Snack Size Content Marketing Strategy | Scoop.it
If your 'About' page ain't too nifty, check out these examples and fix it up in a jiffy.
Tanya Smith's insight:

Check out these creative About Us pages and leverage ideas for your own.

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Debra Sher's curator insight, May 31, 2013 5:35 PM

If you want to catch people's attention, tell a story. Great ideas.

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How Marketing Legend Guy Kawasaki Manages His Social Media Presence

How Marketing Legend Guy Kawasaki Manages His Social Media Presence | Snack Size Content Marketing Strategy | Scoop.it
Here's how Guy Kawasaki -- a man of fame -- successfully tackles the social media game.
Tanya Smith's insight:

Well respected advisor and marketing guru Guy Kawasaki has tips on how to tackle the social media game.

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Keep It Simple and Sweet

Keep It Simple and Sweet | Snack Size Content Marketing Strategy | Scoop.it
It's a great idea for writers to be proactive about branding themselves, especially online. These days, consumers want to know the story behind the product, or in this case, the story behind the story.
Tanya Smith's insight:

Good advice. Sometimes we make things way too complicated...especially when it comes to branding.

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Resources for Building Your Personal Brand - Let's Grow Leaders

Resources for Building Your Personal Brand - Let's Grow Leaders | Snack Size Content Marketing Strategy | Scoop.it
You work hard.  You've got great results.  Your team loves you.  You've made strong internal connections.  That's a start.   But others are doing more. Define what matters most.
Tanya Smith's insight:

Short article, but good points.  Also, good list of books for online branding study in this article.

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R. Kay Green: 7 Highly-Effective Ways to Maximize Your Online ...

R. Kay Green: 7 Highly-Effective Ways to Maximize Your Online ... | Snack Size Content Marketing Strategy | Scoop.it
Your online brand is what people think of you when you are not available. In fact, your online brand is as important as any of the traditional forms of branding and becoming more important each day.
Tanya Smith's insight:

I thought this was a pretty good summary of tips about maximizing your online presence.

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Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog | Snack Size Content Marketing Strategy | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Tanya Smith's insight:

Darn, I may have to rethink my color scheme. Interesting insight into use of color for marketing. 

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