So, you want a tool that will quickly help you market your small business…
Isn’t that a dream?
After all, an effective marketing tool can make your small business get the brand growth it deserves.
But most people think marketing your small business profitably is a matter of luck. And what I’ve learned when it comes to small business marketing is that you don’t need to have an expensive marketing tool.
If you’re running a content marketing campaign, you likely have a large library of existing blog posts. Even if the traffic to these posts has dried up, the content still remains relevant. How can you extract value from this older content?
Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity? The platform, which has gained over 300 million monthly active users in such a short time, clearly made some correct assumptions about the future of social media usage.
"When used properly, hashtags can be a valuable component of any digital marketing campaign. In fact according to research, including a hashtag in a Tweet can get you double the engagement than tweets without hashtags. But for all the benefits that hashtags bring, companies that aren’t careful about trademark and copyright laws could see themselves on the other end of a cease and desist order or even a lawsuit..."
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”
Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking?
Yes, there is a reasonable length for every type of content available and it is wise to follow them in order for you to attract as many readers as possible.
The lengths vary from social media networks to target audience. Facebook has no character limit yet the best content length for it is just around 40 characters while Twitter which has the famous 140 limit character has an optimal content length of up to 100 characters only.
The purpose of content is to be able to promote your business or brand in all available channels across social media without spending a lot of money for promoting your business. Knowing the criteria or limitations when making content saves you time, money and effort.
Understanding the basic principles of content marketing help you to know when a tactic would work well with your audience. This is why they are so important to know.
However, considering and incorporating those principles can be a bit tougher. Those principle are, by necessity, very general. To implement them in your content, and with your content strategy as a whole, you’ll need to see them in action.
I’m about to walk you through 8 fairly advanced ways that you can apply the principles of content marketing. They are a way to take your work beyond the level of beginner and intermediate marketers....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.