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3 Ways Inbound Marketing Will Help You Catapult Your Business in 2016

3 Ways Inbound Marketing Will Help You Catapult Your Business in 2016 | Online and SoMe Marketing | Scoop.it
Inbound marketing saves a ton of marketing dollars and here's how.
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10 ways to combine SEO and content marketing

10 ways to combine SEO and content marketing | Online and SoMe Marketing | Scoop.it
Follow these tips to help your content go further and win you favour with search engines' algorithms.
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How to Create and Maintain a Culture of Content Marketing

How to Create and Maintain a Culture of Content Marketing | Online and SoMe Marketing | Scoop.it

If your business is contracting out your best vehicle for growth — your expertise — then it's time to develop a culture of content.


Via Kamal Bennani
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Rescooped by Jennifer G. Hanford from Marketing, Sales and Lead Generation
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11 Online Tools To Quickly Help You Market Your Small Business

11 Online Tools To Quickly Help You Market Your Small Business | Online and SoMe Marketing | Scoop.it

So, you want a tool that will quickly help you market your small business…

Isn’t that a dream?

After all, an effective marketing tool can make your small business get the brand growth it deserves.

But most people think marketing your small business profitably is a matter of luck.  And what I’ve learned when it comes to small business marketing is that you don’t need to have an expensive marketing tool.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Jennifer G. Hanford from content marketing
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Words and Phrases to Ban from Your Social Media Vocabulary

Words and Phrases to Ban from Your Social Media Vocabulary | Online and SoMe Marketing | Scoop.it
To help you steer clear of wince-worthy words, we’ve collected some commonly seen terms and phrases that can safely be banned from your social vocabulary.

Via Maureen Hannan
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5 Steps To Quickly Repurpose Blog Posts for Content Marketing #contentmarketing

5 Steps To Quickly Repurpose Blog Posts for Content Marketing #contentmarketing | Online and SoMe Marketing | Scoop.it
If you’re running a content marketing campaign, you likely have a large library of existing blog posts. Even if the traffic to these posts has dried up, the content still remains relevant. How can you extract value from this older content?

Via Brian Yanish - MarketingHits.com
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Sherri L. McLendon's curator insight, May 22, 12:03 PM
Repurpose content to stay relevant. 
Rescooped by Jennifer G. Hanford from Social Media, SEO, Mobile, Digital Marketing
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15 Tips to Write Better Social Media Content | SEJ

15 Tips to Write Better Social Media Content | SEJ | Online and SoMe Marketing | Scoop.it

Learn how to write and share better social media content for your platforms and audience, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.


Via Kamal Bennani
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jose antonio gabelas's curator insight, November 24, 2015 2:04 PM

añada su visión ...

Raka's curator insight, November 24, 2015 4:22 PM

#SCEUNED15

Jerry Busone's curator insight, November 25, 2015 7:57 AM

Take it from someone who organically has grown twitter followers to close to 30k ... i will be over that next year. The tips work

Rescooped by Jennifer G. Hanford from Business in a Social Media World
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Forget your Twitter share count. Social referral traffic is more important.

Forget your Twitter share count. Social referral traffic is more important. | Online and SoMe Marketing | Scoop.it
We need to talk about social sharing counts. Content marketers have developed a serious addiction to them that I think is bordering on unhealthy–and I’m saying this as one of the folks on the team …

Via Cendrine Marrouat - cendrinemarrouat.com
Jennifer G. Hanford's insight:

A good reminder, and absolutely true...

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, November 24, 2015 7:36 PM

While reading Jason Amunwa's excellent piece, I kept asking myself the following question:  "Isn't our obsession with numbers the true culprit in the low quality of content we see pretty much everywhere?"

 

What are your thoughts? 

judyhaar's curator insight, November 25, 2015 12:07 PM

Excellent article. You really need to read this!

judyhaar's curator insight, November 25, 2015 12:08 PM

You need to understand the message in this article, it is important.

Rescooped by Jennifer G. Hanford from content marketing
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5 Steps to Content Marketing Success

5 Steps to Content Marketing Success | Online and SoMe Marketing | Scoop.it
Content marketing isn't easy when it's done right, but when you have a solid process in place, you've got a much better chance of hitting a home run.

Via Maureen Hannan
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21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]

21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic] | Online and SoMe Marketing | Scoop.it

Learn about 21 inbound marketing strategies that can help turn strangers into customers and promoters of your business and accelerate your company's growth.


Via Kamal Bennani
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oconnorandkelly's curator insight, October 30, 2015 8:05 AM

This is a really good infographic folks and well worth a look.

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The A - Z List of Content Tools You'll Want to Use

The A - Z List of Content Tools You'll Want to Use | Online and SoMe Marketing | Scoop.it
Business owners and marketers now have plenty of content tools available that can help them create and distribute high-quality content for their audiences.
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Fran Quinn's curator insight, November 18, 2015 4:27 PM
There are now plenty of content tools available that can help you create and distribute high-quality content for your audiences. 
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4 SEO Tools We Can't Live Without - Business 2 Community

4 SEO Tools We Can't Live Without - Business 2 Community | Online and SoMe Marketing | Scoop.it
Our Favorite Things for Conducting SEO Research As an agency, we are often asked about our favorite tools for the work we do on behalf of our clients.
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How to use social media at every stage of the sales funnel

How to use social media at every stage of the sales funnel | Online and SoMe Marketing | Scoop.it

Many customers are using social media more than ever before and the challenge doesn’t stop at marketing.


Via Kamal Bennani
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Marco Favero's curator insight, November 12, 2015 3:54 PM

aggiungere la vostra comprensione ...

Rescooped by Jennifer G. Hanford from Social Media, SEO, Mobile, Digital Marketing
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How Social Referrals Impact Your Organic Traffic

How Social Referrals Impact Your Organic Traffic | Online and SoMe Marketing | Scoop.it

Learn how social referrals can impact your organic traffic with this Google Analytics walkthrough.


Via Kamal Bennani
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Marco Favero's curator insight, December 28, 2015 10:57 AM

aggiungere la vostra comprensione ...

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What To Post on Instagram for Content Marketing Success #Infographic

What To Post on Instagram for Content Marketing Success #Infographic | Online and SoMe Marketing | Scoop.it
Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity? The platform, which has gained over 300 million monthly active users in such a short time, clearly made some correct assumptions about the future of social media usage.

Via Brian Yanish - MarketingHits.com
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4 Content Marketing Measurement Hacks You Should Apply Right Now | Adobe

4 Content Marketing Measurement Hacks You Should Apply Right Now | Adobe | Online and SoMe Marketing | Scoop.it
Content marketing measurement offers insight into how your content performs in terms of cost per asset, influence on conversion rate, even impact on sales.

Via Maureen Hannan
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Is Your Hashtag Breaking the Law? | CMSWire

Is Your Hashtag Breaking the Law? | CMSWire | Online and SoMe Marketing | Scoop.it

"When used properly, hashtags can be a valuable component of any digital marketing campaign. In fact according to research, including a hashtag in a Tweet can get you double the engagement than tweets without hashtags. But for all the benefits that hashtags bring, companies that aren’t careful about trademark and copyright laws could see themselves on the other end of a cease and desist order or even a lawsuit..."


Via Jessica Kelly
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Jessica Kelly's curator insight, December 2, 2015 7:39 PM

Be careful out there, especially with trademarked terms. 

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What Is the Real Cost of Social? #INFOGRAPHIC

What Is the Real Cost of Social? #INFOGRAPHIC | Online and SoMe Marketing | Scoop.it
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.

An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.

The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons.  While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign.  Do the benefits really outweigh the costs?”

Via Brian Yanish - MarketingHits.com
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Deborah Zanke's curator insight, November 27, 2015 9:31 AM

I don't get the Facebook Fan vs. Non Fan stats. Wouldn't a person who becomes a "fan" of McDonald's be more likely to spend money at McDonald's than someone who chooses not to be a fan on Facebook. How is the bigger spend causal? 

2DiFore Marketing Solutions's curator insight, November 30, 2015 8:26 AM

As November comes to a close and we all face the "giving season" it is important to think about how your Social Media strategy worked for your brand this year! If you were trying to save "pennies" by implementing it yourself we found this infographic that may help you get better results in 2016. Make is a great week......

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How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy

How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy | Online and SoMe Marketing | Scoop.it
To remain competitive, brands have become increasingly focused on creating a higher quantity of content, while still striving to maintain quality. Unfortun

Via Maureen Hannan
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Rescooped by Jennifer G. Hanford from Public Relations & Social Media Insight
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How Long Should Your Content Be

How Long Should Your Content Be | Online and SoMe Marketing | Scoop.it
Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking?

Yes, there is a reasonable length for every type of content available and it is wise to follow them in order for you to attract as many readers as possible.

The lengths vary from social media networks to target audience. Facebook has no character limit yet the best content length for it is just around 40 characters while Twitter which has the famous 140 limit character has an optimal content length of up to 100 characters only.

The purpose of content is to be able to promote your business or brand in all available channels across social media without spending a lot of money for promoting your business. Knowing the criteria or limitations when making content saves you time, money and effort.

Via Jeff Domansky
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Jeff Domansky's curator insight, November 24, 2015 9:40 PM

These guidelines may help you create the ideal length for your next social media post regardless of channel. But they are just guidelines.

Rescooped by Jennifer G. Hanford from Social Media and Internet Marketing
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5 Places To Find Inspiration For Blog Posts

5 Places To Find Inspiration For Blog Posts | Online and SoMe Marketing | Scoop.it
5 Places To Find Inspiration For Blog Posts

Via Manish Dhane
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Marco Favero's curator insight, November 23, 2015 8:04 AM

aggiungere la vostra comprensione ...

Rescooped by Jennifer G. Hanford from Public Relations & Social Media Insight
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8 Powerful Ways to Take Your Content Marketing Strategy to the Next Level

8 Powerful Ways to Take Your Content Marketing Strategy to the Next Level | Online and SoMe Marketing | Scoop.it

Understanding the basic principles of content marketing help you to know when a tactic would work well with your audience. This is why they are so important to know.

 

However, considering and incorporating those principles can be a bit tougher. Those principle are, by necessity, very general. To implement them in your content, and with your content strategy as a whole, you’ll need to see them in action.


I’m about to walk you through 8 fairly advanced ways that you can apply the principles of content marketing. They are a way to take your work beyond the level of beginner and intermediate marketers.... 


Via Jeff Domansky
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Jeff Domansky's curator insight, November 19, 2015 8:55 PM

Neil Patel's eight content marketing principles are worth reading.

ClearPrint's curator insight, November 21, 2015 4:43 PM

Next Level Content Marketing Strategies

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5 Overlooked Content Marketing Assets That Can Influence SEO - Customer Think

5 Overlooked Content Marketing Assets That Can Influence SEO - Customer Think | Online and SoMe Marketing | Scoop.it
5 Overlooked Content Marketing Assets That Can Influence SEO
Customer Think
Ratings and reviews can be important for SEO and PPC. Why?
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5 Overlooked Content Marketing Assets That Influence SEO - KoMarketing Associates (blog)

5 Overlooked Content Marketing Assets That Influence SEO - KoMarketing Associates (blog) | Online and SoMe Marketing | Scoop.it
Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts
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