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How to create a custom report in Google Analytics

How to create a custom report in Google Analytics | Online Advertising | Scoop.it
Custom reports are perhaps the most useful feature in Google Analytics, as they enable you to find the data and presentation that best suits your business goals.
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Why Did Google Disapprove My Ad?

Why Did Google Disapprove My Ad? | Online Advertising | Scoop.it
We break down the most common reasons for AdWords disapproval and explain how to get your ads and landing pages out of the doghouse.
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How small businesses can make the most of Pinterest

How small businesses can make the most of Pinterest | Online Advertising | Scoop.it
As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.
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How to set up and access Twitter analytics

How to set up and access Twitter analytics | Online Advertising | Scoop.it
Recently one of our Twitter friends (Hello @Henweb) pointed out that they were having trouble accessing Twitter analytics.
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