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What's the role of data scientists on online advertising?

What's the role of data scientists on online advertising? | online advertising | Scoop.it
Advertising's not what it used to be. Data means the industry is less about the chain-smoking, Martini-swilling folk in Mad Men and more about spreadsheets.
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Fireside Musings: The Growth Of Real-Time Bidding

Fireside Musings: The Growth Of Real-Time Bidding | online advertising | Scoop.it
A reflection on why programmatic ad buying — real-time bidding (RTB) in particular — has shown such strong and steady growth in recent years.
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4 themes that will determine the fate of native advertising

4 themes that will determine the fate of native advertising | online advertising | Scoop.it
A first-of-its-kind conference on native advertising offered a variety of perspectives on this emerging form of content marketing.
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MediaWhiz | CAPTCHA as Native Advertising

MediaWhiz | CAPTCHA as Native Advertising | online advertising | Scoop.it
Some publishers are starting to experiment with allowing advertisers to lay in interactive branding into a CAPTCHA screen. Good idea or annoying to users?
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The Great Display Advertising Cash-In of 2013

The Great Display Advertising Cash-In of 2013 | online advertising | Scoop.it
It's not often that you see Google, Instagram and Twitter all agree on the same thing, but suddenly all of them are giving a big thumbs up to display advertising. Display? Isn't...
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Entertain and engage: How interactivity is adding another layer to online video advertising

Entertain and engage: How interactivity is adding another layer to online video advertising | online advertising | Scoop.it
Interactivity is reinventing online video advertising, offering consumers more reasons to engage with brands, with additional opt-in...
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Reading between the Lions: the effects of user mentality on the digital advertising landscape

Reading between the Lions: the effects of user mentality on the digital advertising landscape | online advertising | Scoop.it
Earlier this month, Facebook made a new play in the fraught game of data-driven advertising with the launch of a tweak to its custom audiences feature, allowing clients to serve “interest-based” ad...
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Demystifying Programmatic Marketing and RTB

Demystifying Programmatic Marketing and RTB | online advertising | Scoop.it
There is a lot of buzz in the digital advertising industry about “Programmatic Marketing.” Some people describe it as th…
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CTR And Last-Click Attribution Provide Just Part of the Picture :: MinOnline

CTR And Last-Click Attribution Provide Just Part of the Picture :: MinOnline | online advertising | Scoop.it
One of the key problems that media salespeople face when trying to sell online display advertising is the perceived lack of performance metrics and attribution.
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AOL proposes publisher guidelines on native advertising | Media news | Journalism.co.uk

AOL proposes publisher guidelines on native advertising | Media news | Journalism.co.uk | online advertising | Scoop.it
The report urges transparency and the clear signposting of sponsored content
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Native Advertising Trends: Brands See Value, Publishers Like Sponsored Posts

Native Advertising Trends: Brands See Value, Publishers Like Sponsored Posts | online advertising | Scoop.it
Advertising - The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a ...
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Native Advertising Blueprint: Eight Critical Steps To Success [Infographic]

Native Advertising Blueprint: Eight Critical Steps To Success [Infographic] | online advertising | Scoop.it
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MediaPost Publications Managing The Profit Margin In Display Advertising 11/07/2013

Managing The Profit Margin In Display Advertising - 11/07/2013
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Smartphone Ads That Work | Columbia Business School Ideas at Work

Smartphone Ads That Work | Columbia Business School Ideas at Work | online advertising | Scoop.it
Columbia Business School brings a global perspective, cutting-edge methodology, and the energy of New York City to its MBA, EMBA, Executive Education, PhD, and MS programs.
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Mobile Advertising Today and Tomorrow | Entrepreneur's Friend « Entrepreneur's Friend

Mobile Advertising Today and Tomorrow | Entrepreneur's Friend « Entrepreneur's Friend | online advertising | Scoop.it
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Mobile monetization problem: Is native advertising the answer? - Mobile Commerce Daily - Columns

Mobile monetization problem: Is native advertising the answer? - Mobile Commerce Daily - Columns | online advertising | Scoop.it
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How to Apply Big Data Analytics in Retargeting

How to Apply Big Data Analytics in Retargeting | online advertising | Scoop.it
Here are three ways big data could be analyzed for retargeting campaigns.
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Mobile RTB: Four Myths Debunked

Mobile RTB: Four Myths Debunked | online advertising | Scoop.it
Even with all this growth and advances in RTB technology, there are still a lot of myths out there about the pitfalls of RTB and Mobile RTB. Lets go over some of the main ones:
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The three hottest areas in digital advertising technology today

The three hottest areas in digital advertising technology today | online advertising | Scoop.it

Advertising technology has been one of the most exciting areas for mergers and acquisitions in 2013. As a technology investment firm, we atGP Bullhound have noted how a slew of market-moving acquisitions have underlined the significant strategic value that businesses now see in mobile advertising, notably Twitter's $350m acquisition of MoPub,Amobee's buying Gradient X and Criteo's gaining AD-X. So what are the trends in ad tech and digital marketing that are driving these investment decisions?

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Mobile advertising to grow 300%, hit $40 billion by 2018

Mobile advertising to grow 300%, hit $40 billion by 2018 | online advertising | Scoop.it
In the next five years, mobile advertising will grow over 300 percent from about $13 billion today to just under $40 billion, Juniper Research says in a new report. Believe it or not, that guidance...
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