Advertising - The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a ...
Advertising technology has been one of the most exciting areas for mergers and acquisitions in 2013. As a technology investment firm, we atGP Bullhound have noted how a slew of market-moving acquisitions have underlined the significant strategic value that businesses now see in mobile advertising, notably Twitter's $350m acquisition of MoPub,Amobee's buying Gradient X and Criteo's gaining AD-X. So what are the trends in ad tech and digital marketing that are driving these investment decisions?
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