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The Top 9 Social Media Networks and How to Use Them to Market Your Business

Unless you've been living under a rock for the past few years you will have all heard of Twitter and Facebook and how they can be used to market your business. They aren't the only social media net...
makemelocal's insight:
Nice infographic of all the social media sites small businesses would want to consider joining for their marketing.
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Moz Local Listing Manager - Putting it to the Test - Business 2 Community

Moz Local Listing Manager - Putting it to the Test - Business 2 Community | Online Advertising | Scoop.it
Business 2 Community Moz Local Listing Manager - Putting it to the Test Business 2 Community Moz recently released a service to help small businesses improve their visibility online, in local search results to be specific.
makemelocal's insight:
Moz, a leading search engine management platform and opinion former have released a local listing service aimed at small businesses to increase their SEO. At www.makemelocal.co.uk we can create bespoke solutions that are designed to enhance small and local businesses internet presence in their local area using many of the same platforms that Moz uses.
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An introduction to Google AdWords

How to get started with Google AdWords. Visit http://adwords.google.co.uk.
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An old instruction video on how to get started on Google Adwords in 2008. Doesn't seem that long ago, but 6 years is a long time in PPC!

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Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year

Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year | Online Advertising | Scoop.it
Revenues from ads running on smartphones and tablets will outstrip those from newspaper, magazine and radio ads for the first time in the U.S. this year, according to a new reportfrom eMarketer. Mobile ad revenues will jump 83%, to $17.7 billion. That represents almost 10% of all ad spending, as people quickly spend more and more time peering at the smartphones and kicking back with their tablets–a total of two hours and 51 minutes a day, up 32 minutes from just a year ago. Mobile ad spend will trail only that of television commercials, of course, and desktop and laptop ads...
makemelocal's insight:
Data suggests that mobile media spend is set to outstrip press & radio this year? The data is from the US but generally speaking the trend is very similar in the UK too. With more and more people viewing a mobile device as a trustworthy way to make online purchases, it is a trend that is set to grow and grow.
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What is local SEO and why do you need it?

What is local SEO and why do you need it? | Online Advertising | Scoop.it
Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines. (What is local SEO and why do you need it?
makemelocal's insight:
A great, simple article that explains all the basic components and boxes to tick for local SEO. If you are a small business or trying to run a small website for a voluntary group, you need to make every effort to ensure local people can find you on search engines. How many people type in an exact web address these days?
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