The fact that Target can predict a baby's due date as effectively as a doctor shows the power of data and behavioral triggers in identifying behavioral intent in users. Creating and identifying Intent is the goal of any marketing, so it is a good place to be.
The success of analytics within a business is not just about numbers, technology and processes, it's about how we integrate between analysts and marketers.
James Malins's insight:
They say, psychologically, humans always need a "because". Any stat, any direction, any order is more impactful, and questioned less, when there is a "because" behind it. (For kids... they don't even need the reason.. the word "because" will suffice). Unless someone fundamentally objects to your "because", they will have a hard time arguing with you.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.