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The death of RSS in a single graph

The death of RSS in a single graph | Online Advertising | Scoop.it
Google Trend graph for "rss" - bad news. I recently wrote a blog post about moving all my RSS readers to email subscriptions, and I immediately got 30+ negative comments on it. Obviously it struck ...
Joshua Belliveau's insight:

RSS Is Not Dying

I have to admit, I'm biased on this one.  I get nearly all of my news using RSS.  This includes everything from local news to global publications.  I find it to be the single most effective way to scan through hundreds of headlines on a subject to determine the most relevant and interesting news.  And yes, it's true, Google Reader is going away.  However, Feedly.com was quick to step right in and pick up where Google Reader will leave off.  

 

Furthermore, just because searches for a technical term decline doesn't mean that the usage does so as well.  Perhaps people now know what the term means and have less need to search for it.  It may not be the case, but it's a possibility.

 

RSS Prompts Public Discussions

While it's true that RSS itself is a publication mechanism with no ability for replies.  The reality is that many of the RSS subscriptions are publishing blog posts - with the ability to comment!  Thus, when a reader clicks a link from within an RSS feed they are then able to comment back to the author and the public at large.  This enables the conversation to be beneficial to more than just the two people involved.  Future visitors will be able to learn from the engagement, and perhaps even contribute back themselves - something that wouldn't have been possible in a two person email communication.

 

Context is Everything

I think the most important factor to consider though, is that this graph is shown out of context.  Looking at the RSS trend alone does seem to show a rapid death.  However, despite the author's contention that email newsletters are better - they have consistently shown lower trends than

RSS.  

 

<script type="text/javascript" src="//www.google.com/trends/embed.js?hl=en-US&q=newsletter,+rss&cmpt=q&content=1&cid=TIMESERIES_GRAPH_0&export=5&w=500&h=330"></script>;
 

Thus, even though RSS has declined dramatically in searches, it still tops searches for newsletters.  Does this mean that I think RSS should be chosen over email newsletters?  Absolutely not.  I actually don't see why the two need to be mutually exclusive.  It's the Pat Flynn "Be Everywhere Strategy."  While I think it's important to evaluate the return on your effort in "being everywhere,"  I just don't see how RSS is going to hold you back... afterall in the end RSS is really just the means of distributing your content to a wider audience.  Are you really going to stop publishing content, thereby quiting RSS?  I think not.  Afterall, content is still king!

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Social Media Marketing World: 21 Best Tips from the Experts

Social Media Marketing World: 21 Best Tips from the Experts | Online Advertising | Scoop.it
Social Media Marketing World had some of the top social media experts in attendance. Here are their best tips from the 2 day conference.
Joshua Belliveau's insight:

These truly are some great tips!  You may even see some changes on this site as a result.  Nevertheless, I would miss out on some much if I tried to summarize this article.  Just go and read it (and let me know if you thought it was worthwhile).

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comScore at the NewFronts: UbiquiTV is the New Reality

comScore at the NewFronts: UbiquiTV is the New Reality | Online Advertising | Scoop.it
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring.
Joshua Belliveau's insight:

The viewing of online videos is becoming ever more prevalent, especially among the younger demographic.  At the same time, we're starting to see more ads displayed within the videos, at the bottom of the videos, before the video starts, etc... While your small business may not have the budget to afford an ad on the local or national tv station.  You very well may be able to get an ad in front of just as many people by looking into online.

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How to Use PPC Landing Pages for Higher Conversions - Infographic

How to Use PPC Landing Pages for Higher Conversions - Infographic | Online Advertising | Scoop.it
Using targeted PPC landing pages for paid search campaigns gets you higher conversion rates and a lower cost-per-click. This infograhic shows how...
Joshua Belliveau's insight:

Landing pages are an essential component of your online marketing initiatives.  As the author points out, having a landing page alone can increase your quality score thereby reducing what you must pay for each click.  Additionally, you're now able to send visitors that are coming from a paid search result right into a buying funnel.  This can allow you to track where you're losing customers, make changes, and hopefully come out ahead in the end.

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Online Advertising vs TV Advertising Spend Comparison [ Infographic ]

Online Advertising vs TV Advertising Spend Comparison [ Infographic ] | Online Advertising | Scoop.it
Browse more data visualization.
 
Joshua Belliveau's insight:

some interesting information in this infographic

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Consumers are most open to ads while shopping. Opportunities for brands and retailers

Consumers are most open to ads while shopping. Opportunities for brands and retailers | Online Advertising | Scoop.it
Digital advertisers are expected to spend $17.70 billion on online and mobile traditional display ads this year, an 18.1% growth over 2013. But are they spending it in the right places? As we argue...
Joshua Belliveau's insight:

I couldn't agree with the following sentiment more: "the way to make paid content spending more effective is to spend it where consumers are most receptive to it, at the moment they’re looking for products or services."  While the author goes on to state they mean "shopping sites," I would contend that search advertising can place you searchers that are also receptive to advertisements, as many of them are looking to buy a product.


Need help setting us your search advertisements (PPC or Display)?  Contact our company for a no-obligation quote: <a href="http://www.bellwebworks.com/contact/"; target="_blank">Bell Web Works</a> - An <a href="http://www.bellwebworks.com/contact/"; target="_blank">Internet Marketing Agency</a>.

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Business Secret Weapon: Radio Advertising Combined With Pay Per Click - NewsWire

Business Secret Weapon: Radio Advertising Combined With Pay Per Click - NewsWire | Online Advertising | Scoop.it
According to industry experts, radio advertising is one of the few remaining forms of traditional media advertising that is expanding. Businesses are increasingly combining online advertising with radio advertising.
Joshua Belliveau's insight:

This is definitely something to consider.  While it ventures out of the realm of strictly "internet marketing" (our primary focus), it does provide a novel concept for our small business customers.  In today's environment we hear more and more about Integrated Marketing Channels.  Make sure that when you are formulating your marketing budget for the year, you consider how these two channels can be complimentary.

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