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Facebook Ads: The Pros & Cons | Simply Measured

Facebook Ads: The Pros & Cons  | Simply Measured | Online Advertising | Scoop.it
Dejeesh dev's insight:

As organic reach declines, and ad options become more robust, more pressure is being put on brands to invest in paid content on Facebook. As with anything in life, there are positives and negatives to organic reach suffering and paid ads becoming necessary–and it’s complicated.

Lets take a look at some of the major pros and cons of advertising on the social network.

Average organic reach is down to 6.15%.

– Due to both the decreased lifespan of a social post and the limits placed on visibility by Facebook’s algorithm, brand messages are seen by a maximum of 8% of a brand’s fan base (in the coming months, that number will be closer to 2%). Eeeek! No one wants to pay money for exposure they used to get for free.

+ Compared to traditional forms of advertising (television, print, etc.) Facebook advertising is extremely cost-effective. They have a minimum spend of just $1 per day and boast the lowest cost per 1,000 impressions in ad history (around $0.25 per 1,000 impressions… only 1% of TV ad cost).

+ Facebook is prioritizing personal news in users’ streams over click-inducing viral content or unpaid messages from brands with lots of fans. This might not seem like a win for brands, but it is: when users feel bombarded by advertisements, they are less likely to engage with them. By maintaining a pleasurable Facebook experience for users, Facebook is also maintaining a space for effective marketing, and that’s something that all brands can get behind.

Facebook has changed the way it structures ads.

Before Facebook introduced its new campaign structure – campaign, ad set, and ads – the levels of advertising were campaign and ad. What used to be “campaigns” are now “ad sets” (where advertisers control start/end dates and budget). Ads live within those ad sets (where advertisers define creative, target audiences, and select bidding).

– It’s a new system to learn. Figuring out the nuances of what each part does can be tricky.

+ Facebook’s system automatically optimizes for the highest performing ad variations, so advertisers can create multiple ads within each set to see what performs best. That puts a lot of new knowledge in your brand’s hands when figuring out what kind of content to create. 

Facebook has over 1.2 billion users. That’s almost 20% of the earth’s population.

– It’s challenging to reach the people who matter and/or are likely to heed your CTA.

+ There are several advanced targeting options that let brands reach the people who matter. If you want to reach your existing customers, setting up “Custom Audiences” allows you to target leads from your CRM database. “Partner Categories” lets you target based on a user’s purchasing history, even those users aren’t necessarily your existing customers. You can even take it a step further with “Lookalike Audiences” that let you find people similar to customers from your CRM data, website visitors, app users, and existing Facebook fans.

Facebook ad prices have increased.

– Spending more money.

+ Facebook said in Q3 that it would keep ad inventory level at about 5 percent of all posts in the News Feed, the most coveted space for advertisers. This means that brands are receiving fewer but higher value impressions, since Facebook has not increased the frequency of ads.

We want to know…

What are the pros and cons of Facebook’s new ad structure, in your opinion? How do they affect your brand and how your organization works!

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Usability Booster for Google AdWords

Usability Booster for Google AdWords | Online Advertising | Scoop.it
Browser Addon for Firefox and Chome to improve the usability of the online Google AdWords Interface for all AdWords optimizer.
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Paid Search Beyond Google: Social Media, Bing & Retargeting Ads ...

Paid Search Beyond Google: Social Media, Bing & Retargeting Ads ... | Online Advertising | Scoop.it
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into hot new PPC options ...
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5 Cheat Codes for Facebook Ads

Five Cheat Codes for Facebook Ads by John Haydon

Via Official AndreasCY
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Official AndreasCY's comment, January 29, 2:42 AM
Pleasure Leonard! Thank you for your comment!
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Ten Best Enterprise PPC Firms Revealed in May 2014 by topseos.com - PR Web (press release)

Ten Best Enterprise PPC Firms Revealed in May 2014 by topseos.com - PR Web (press release) | Online Advertising | Scoop.it
Ten Best Enterprise PPC Firms Revealed in May 2014 by topseos.com PR Web (press release) The independent authority on search marketing vendors, topseos.com, has announced the ten top enterprise PPC agencies in the May 2014 edition of the...
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40 Fears That Keep SEO's Awake at Night

40 Fears That Keep SEO's Awake at Night | Online Advertising | Scoop.it
We asked 40 search marketers their #1 greatest fear that keeps them awake at night. Here's what they had to say.
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The Personalized Power of Google+ Plus Ones

The Personalized Power of Google+ Plus Ones | Online Advertising | Scoop.it
Because of the increasing personalization of Google search, +1's on posts on Google+ can vastly extend the reach and influence of your content. Work hard at building an influential Google+ network.

Via Ron Sela, Rami Kantari
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Ron Sela's curator insight, September 6, 2013 6:37 AM

The Personalized Power of Google+ Plus Ones

olbow's curator insight, September 6, 2013 12:04 PM

good effects on plusses. 

* recommended posts on the streams

* recommended posts are shown to your circles, but can also be shown to your extended circles

* CTA to add the person to your circle 

* last but not least, the posts plussed by your circels will score better in your google search result 

=> more than ever, googleplus tries to put people that don't know each other in contact and that's what I love with them compared to Facebook, the simple notion of circle instead of friend : you "connect" instead of "friend"

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Top 10 Social Media Blogs, The 2014 Winners!

Top 10 Social Media Blogs, The 2014 Winners! | Online Advertising | Scoop.it
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014. (Top 10 Social Media Blogs, The 2014 Winners!

Via Maria Margarida Correia, luigi vico, Martin (Marty) Smith
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Kara K.'s curator insight, February 3, 2014 3:08 PM

Good list of places to start checking out frequently to see if they have any insight into new social media outlets or how to utilize them. 

Carlos Bisbal's curator insight, February 3, 2014 3:42 PM

10 Blogs de Social Media ganadores del 2014 en Social Media Examiner

 

Deberías seguir cada uno de estos blogs ya que en ellos podrás encontrar los mejores consejos y asesoramiento sobre Social Media. Se trata de los ganadores del Social Media Examiner Top 10 Blogs de social media para el año 2014.

Amy Williamson's curator insight, February 5, 2014 4:33 AM

Top social media blog of 2014. Learn tips and tricks from the professionals!