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Scooped by Benjamin Plottier
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La publicité à la Performance se renforce chez Facebook : CPA, Retargeting...

La publicité à la Performance se renforce chez Facebook : CPA, Retargeting... | Online Advertising | Scoop.it
Résumé : Facebook est obligé, comme nombre de plateformes sociales, de devoir renforcer sa stratégie publicitaire pour monétiser largement sa formidable audience et ce sur tous les terminaux.
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RTB : +184% de volume et -21% de CPM en un an - Journal du Net

RTB : +184% de volume et -21% de CPM en un an - Journal du Net | Online Advertising | Scoop.it
Journal du Net RTB : +184% de volume et -21% de CPM en un an Journal du Net Selon le rapport "Real-time Media Buying: Q1 Market Pulse" publié par le trading desk indépendant Accordant Media, les achats en RTB ont augmenté de 184% dans le monde...
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Native Ad Startup Nativo Raises $3.5M Round Led By Greycroft | TechCrunch

Native Ad Startup Nativo Raises $3.5M Round Led By Greycroft | TechCrunch | Online Advertising | Scoop.it
Nativo, a startup aiming to make it easy for online publishers to run sponsored content, and for advertisers to distribute that content, has raised $3.5 million in Series A funding.

I covered the company last year under its old name, PostRelease.
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