Online Advertising
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Difference between VPAID and VAST

Difference between VPAID and VAST | Online Advertising | Scoop.it
VPAID is Video Player Ad-Serving Interface Definition where as VAST is Video Ad Serving Template, VPAID helps in establishing a common interface between...
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Important Factors for ACCOUNT MANAGERS

Important Factors for ACCOUNT MANAGERS | Online Advertising | Scoop.it
The factors that an Account manager or a planner for a digital campaign should look on for optimal performance:.There are many factors that an account manager should look on but let’s get into the basic and common ones that an AM should follow and...
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Mobile Advertising Design Trends 2014

Banner ads. Cookies. Advertising bombardment. What do these advertising practices have in common? They are all on their way out. What's taking their place?
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When will the programmatic buying start on Television Advertising?

When will the programmatic buying start on Television Advertising? | Online Advertising | Scoop.it
The online and digital advertising has experienced in recent years, remarkable progress. The other innovation is, however, quick to agencies and advertisers are able to follow step-by-step.
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Mobile Ad Networks

Mobile Ad Networks | Online Advertising | Scoop.it
...S No..Name.Site Link...1.Aarki.http://www.aarki.com...2.Abbrupt.http://www.apprupt.com/...3.Ad Colony.http://adcolony.com/...4.AdFalcon.http://www.adfalcon.com/en/...5.AdFonic.http://www.adfonic.com...6.AdMarve...
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About Online Advertising

About Online Advertising | Online Advertising | Scoop.it
The crystal clear definition of online advertising is :.The activity of attracting public attention to a product or business through electronic media..Looking at the word "Advertising" for 10 minutes i was trying to come out with some definition,...
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Mobile Marketing Awards List 2013 Finalized

Mobile Marketing Awards List 2013 Finalized | Online Advertising | Scoop.it
The Mobile marketing Awards are organized by The Brainfood Store and Irish Marketing Journal and the awards are produced by Alchemy Event Management with an office at 4 Rogans Court, Patrick Street, Dun Laoghaire Co.
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Native Advertising

Definition:..Native Advertising was first proposed by Fred Wilson saying it is not a form of advertising but a marketing concept.
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How to increase CTR?

How to increase CTR? | Online Advertising | Scoop.it
Definition: CTR is click through rate which is defined as the ratio between the number of clicks an ad(banner) gets to the number of times the ad(banner) is shown i.e.
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Advantage and Disadvantage of CPO/CPL metric model

Advantage and Disadvantage of CPO/CPL metric model | Online Advertising | Scoop.it
.. CPO = Cost Per Order..With the CPO, the publisher will only be reimbursed if he delivers a purchase (= order) for the advertiser. So the classic affiliate program, Amazon and Co. working with the years.
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Custom Audience Targeting on Facebook

Custom Audience Targeting on Facebook | Online Advertising | Scoop.it
Custom Audience targeting on Facebook is by which you can reach to specific customers by showing ads to the people you know direct or through 3rd parties like Email addresses, phone numbers, iOS IDFAs, FB user IDs, App user IDs, users on your...
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Types of Rich Media in Mobile

Types of Rich Media in Mobile | Online Advertising | Scoop.it
..Rich Media has played such an important role in online advertising, bringing the normal banner ad from highly interactive ad, RM has also played an awesome role in Mobile advertising bringing so much of verities, today there are so many of RM...
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Tighten Your Belt for BLACK FRIDAY!!

Tighten Your Belt for BLACK FRIDAY!! | Online Advertising | Scoop.it
Here comes the black Friday again, joyful plus shopping days for people and money earning days for Businesses. It’s a day that comes after thanksgiving and is regarded as the beginning of the Christmas shopping season.
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