Online Advertising...a bird's eye view!
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Online Advertising...a bird's eye view!
The best articles, news, discussions and posts on digital advertising
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Il dominio di Google: abuso di posizione dominante o eccellenza di mercato?

Il dominio di Google: abuso di posizione dominante o eccellenza di mercato? | Online Advertising...a bird's eye view! | Scoop.it

La Commissione europea, investita dei suoi poteri di vigilanza antitrust, ha inviato ieri una lettera alla società Google, che fa seguito a una nota procedura di indagine aperta nel novembre del 2010 per abuso di...

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Bridging the digital divide between marketers and consumers: new report

Bridging the digital divide between marketers and consumers: new report | Online Advertising...a bird's eye view! | Scoop.it
With digital, consumers are moving fluidly between channels and devices but most marketers still have basic priorities in this space.  They are measuring performance and optimizing in silos without consistent messaging across customer touch points.
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Local Online Marketing Pittsburgh | BAM Advertising and Marketing for Business | Pittsburgh, PA

Local Online Marketing Pittsburgh | BAM Advertising and Marketing for Business | Pittsburgh, PA | Online Advertising...a bird's eye view! | Scoop.it
I'll save you the speech about how local online marketing is taking over. Instead, I will allow this infographic to demonstrate local online marketing's importance.
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Half of mobile users willing to watch ads for free app content

Half of mobile users willing to watch ads for free app content | Online Advertising...a bird's eye view! | Scoop.it
Nielsen's latest State of the Media report examined which kinds of apps mobile users like to download, and whether they're paying for them. Most users said they're OK with ads in their apps, too, as long as the content contained within them is free.
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Googland: [G] Making local online advertising easy with Google AdWords Express

Googland: [G] Making local online advertising easy with Google AdWords Express | Online Advertising...a bird's eye view! | Scoop.it
Inside AdWords: Making local online advertising easy with Google AdWords Express Today, we're… http://t.co/3Lbcxk8f...
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Advertising Technology Web Usage Statistics

Advertising Technology Web Usage Statistics | Online Advertising...a bird's eye view! | Scoop.it

Advertising distribution over top top million, top 100,000 sites and top 10,000 sites.

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Apple's Success is Also Google's Gain as Mobile Advertising Balloons

Apple's Success is Also Google's Gain as Mobile Advertising Balloons | Online Advertising...a bird's eye view! | Scoop.it
Now that the holiday shopping season is approaching, there’s no doubt people will increasingly see ads through their smartphones.
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White Paper - Trends of Time and Attention in Online/Social Media Advertising

White Paper - Trends of Time and Attention in Online/Social Media Advertising | Online Advertising...a bird's eye view! | Scoop.it
White Paper - Trends of Time and Attention in Online/Social Media Advertising http://t.co/pGYitMmz...
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Mobile Ads: MediaPost Publications Automotive Ads Gain Strong Following 09/29/2011

Automotive Ads On Mobile Gain Strong Following - 09/29/2011 (Automotive #mobile display advertising increases 169% http://t.co/g2sbp96d...)...
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Kyocera: The Best Advertising Ideas are Not Ads | Fuel the Future

Kyocera: The Best Advertising Ideas are Not Ads | Fuel the Future | Online Advertising...a bird's eye view! | Scoop.it
The Echo Temple. Once Again, Some of the Best Advertising Ideas are not Ads.
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comScore Releases August 2011 US Online Video Rankings

Share/SaveAnnouncing Debut of Official YouTube Partner Rankings Now Available in Video Metrix

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8 Elements of a Successful Facebook Advertising Campaign | Business 2 Community

8 Elements of a Successful Facebook Advertising Campaign | Business 2 Community | Online Advertising...a bird's eye view! | Scoop.it
As businesses are beginning to integrate digital, mobile, and social media into their marketing communications mix, it seems as though some may be (RT "@B2Community: 8 Elements of a Successful Facebook Advertising Campaign
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Gen Xers Are Online Media Kings

Gen Xers Are Online Media Kings | Online Advertising...a bird's eye view! | Scoop.it
Demo uses more TV, online video and visits more ecommerce sites. Generation X—the first generation to grow up with PCs—are plugged in and media-savvy.
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Will the Oracle-Google lawsuit kill the API?

Will the Oracle-Google lawsuit kill the API? | Online Advertising...a bird's eye view! | Scoop.it
According to Oracle, Google effectively copied 37 Java APIs into its Android operating system, and this represented copyright infringement.
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MediaPost Publications Social Overtakes Search, Closes In On Display As Agencies' Top Digital Focus 05/03/2012

MediaPost Publications Social Overtakes Search, Closes In On Display As Agencies' Top Digital Focus 05/03/2012 | Online Advertising...a bird's eye view! | Scoop.it
Social Overtakes Search, Closes In On Display As Agencies' Top Digital Focus - 05/03/2012 (Interesting #SocialMedia surpasses #search; poised to overtake online display advertising http://t.co/A5V7ylqo #SEO...)...
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Online Advertising Spending Expected to Surpass Print This Year

Online Advertising Spending Expected to Surpass Print This Year | Online Advertising...a bird's eye view! | Scoop.it
Los Angeles business owners that have been debating on whether it’s worth the investment in online advertising as opposed to print may want to readjust th (Online Advertising Spending Expected to Surpass Print This Year - Examiner: Los Angeles business...
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PPC Advertising – 10 Benefits of Pay Per Click Advertising For Online Business Promotion

The 10 Benefits of Pay per Click........http://t.co/EWaWK6hi #PPC #AdWords...

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comScore Releases September 2011 U.S. Online Video Rankings - comScore, Inc

US Online video ranking is showing that 182 million U.S. Internet users watched online video content in September for an average of 19.5 hours per viewer. The total U.S. Internet audience engaged in 39.8 billion video views.

 

Top 10 Video Content Properties by Unique Viewers

 

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 161 million unique viewers, while VEVO ranked second with 57.3 million. Microsoft Sites climbed to the #3 position with 54 million viewers, followed by Viacom Digital with 53.4 million and Facebook.com with 49.9 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion. The average viewer watched a record 19.5 hours of online video content, with Google Sites (6.3 hours) also demonstrating the highest engagement.

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5 trends that will shape the future of mobile advertising

5 trends that will shape the future of mobile advertising | Online Advertising...a bird's eye view! | Scoop.it
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it's an area to watch in the coming years.
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TechCrunch | 9 Reasons Why Online Video Advertising Has Failed to Meet Previous Forecasts

TechCrunch | 9 Reasons Why Online Video Advertising Has Failed to Meet Previous Forecasts | Online Advertising...a bird's eye view! | Scoop.it
In 2007, I published a post that aggregated a series of projections for where online video advertising would be in the future.  One estimate, set in 2004, of the expected size of the US online video ad market by 2009 was $657 million.  A year...
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MediaPost Publications Union Square Founder: New Online Ads Will Employ 'Native Monetization' 09/27/2011

MediaPost Publications Union Square Founder: New Online Ads Will Employ 'Native Monetization' 09/27/2011 | Online Advertising...a bird's eye view! | Scoop.it
Union Square Founder: New Online Ads Will Employ 'Native Monetization' - 09/27/2011...
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This 23-Year-Old's Startup Is Generating $10 Million This Year.

This 23-Year-Old's Startup Is Generating $10 Million This Year. | Online Advertising...a bird's eye view! | Scoop.it

Adaptly...advertise on social nets without going thorough all of them separately

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Advertising Options Icon, Self-Regulatory Program For Online Behavioral ... - ReelSEO Online Video News

Advertising Options Icon, Self-Regulatory Program For Online Behavioral ... - ReelSEO Online Video News | Online Advertising...a bird's eye view! | Scoop.it
ReelSEO Online Video NewsAdvertising Options Icon, Self-Regulatory Program For Online Behavioral ...ReelSEO Online Video NewsSpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video...
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Publishers: What New Page Designs and New Ad Units Mean for Ad Ops

Publishers: What New Page Designs and New Ad Units Mean for Ad Ops | Online Advertising...a bird's eye view! | Scoop.it

"What New Page Designs and New Ad Units Mean for Ad Ops" at Admonsters Publisher Forum held in San Diego this past August.

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Online Advertising for Small Business | Sample Marketing Strategy

Online Advertising for Small Business http://t.co/O1d9XseJ...
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