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A Principal's Reflections: The Right Way is Your Way

A Principal's Reflections: The Right Way is Your Way | Online Marketing | Scoop.it
RT @mmiller7571: “@NMHS_Principal: When it comes to social media, the right way is your way http://t.co/eNA8Cioo96”; Looking fwd to @Princip…
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Top 20 Stats for Social Media Marketers in 2014 – UpCity

Top 20 Stats for Social Media Marketers in 2014 – UpCity | Online Marketing | Scoop.it
Check out this top 20 statistics every social media marketers should know to bring in the new year!
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e-Commerce, A Promising Shortcut To India's Better Economy

e-Commerce, A Promising Shortcut To India's Better Economy | Online Marketing | Scoop.it
e-Commerce, A Promising Shortcut To India's Better Economy -
Bangalore: The e-commerce sector has been growing at a breakneck pace recently, taking the Indian businesses by...
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Top 5 Churches That Use Social Media Best

Top 5 Churches That Use Social Media Best | Online Marketing | Scoop.it
Being successful online is not easy, says Biola University's director of innovation, Dave Bourgeois.
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ROI from Online Marketing - A simple Approach

ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
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Key to victory: Heat own the paint - ESPN (blog)

Key to victory: Heat own the paint - ESPN (blog) | Online Marketing | Scoop.it
ESPN (blog) Key to victory: Heat own the paint ESPN (blog) ABOUT THIS BLOG. Stats & Info. The Stats & Info blog gives you the same information that the ESPN Stats & Information Group provides to its production teams around the company.
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▶ The Surprising Origins of Christmas - CLASSIC - YouTube

Chances are that you've heard of the alleged war on Christmas, which some believe is an effort to distance the celebration from its origins. But what are tho...
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Facebook Plans New Autoplay Video Ads in News Feed - NewsFactor Network

Facebook Plans New Autoplay Video Ads in News Feed - NewsFactor Network | Online Marketing | Scoop.it
Facebook Plans New Autoplay Video Ads in News Feed NewsFactor Network Here's how Facebook says its autoplay video ads will work: Instead of having to click or tap to play, videos will start playing as soon as they appear on your news feed screen --...
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CASE STUDY - An Analysis of FACEBOOK News Feed Posts

CASE STUDY -  An Analysis of FACEBOOK News Feed Posts | Online Marketing | Scoop.it
In reaction to the reduced reach of Facebook page posts, I ran experiment similar to Jon Loomer's to determine what type of content is really in my feed.

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Peg Corwin's curator insight, December 23, 2013 10:16 AM

This social media pro analyzed her FACEBOOK NEWS FEED for 24 hours, sorting posts from ads, brand pages and friends. 


She observed that most ads appeared during peak hours.


"But I still only saw posts from 21.9% of the pages I like. That means that almost 80% of the pages I’ve chosen to follow did not appear in my feed."


Her recommendations are:

 -  Share multiple posts every day, at all hours

 -  Create posts of different types - image, links and text

 -  Get your fans onboard, because "the more they engage with your page, the more posts they will see."

 -  Use sponsored posts to increase reach.

 - And think about moving to Google+


If you like this scoop, please consider a thumbs up or share.

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Instagram

That's love. Thank you. #1 in over 50 countries. #journals. It's all about the music - http://smarturl.it/journals
justinbieber's photo on Instagram (That's love. Thank you. #1 in over 50 countries. #journals.
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How to Boost Engagement on Your LinkedIn Company Page

How to Boost Engagement on Your LinkedIn Company Page | Online Marketing | Scoop.it
LinkedIn Company Page: Learn how to have an active presence and increase engagement with your LinkedIn followers. (Are you leveraging your LinkedIn Company Page as best you can?
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Power of Online Marketing

Online Marketing has its nuances, but if a structured and methodical approach is followed with a proper usage of social media, search engines, websites, design
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Best Social Platforms for Hotels

Best Social Platforms for Hotels | Online Marketing | Scoop.it
Social media offers incredible opportunities for hotels and tourism businesses, including marketing and promotion, building rapport an (Hotels You're Doin it Right!
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2013 Year in Review: Pinterest Grow 50% and Android Dominate Mobile Sharing

2013 Year in Review: Pinterest Grow 50% and Android Dominate Mobile Sharing | Online Marketing | Scoop.it
If you have ever shared some content from around the web via social channels, chances are you have syndicated content using AddThis. AddThis personalizes t (RT @intelligentHQ: 2013 Year in Review: Pinterest Grow 50% and Android Dominate Mobile Sharing...
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The 25 Best Media Monitoring & Measurement Articles of 2013 - Business 2 Community

The 25 Best Media Monitoring & Measurement Articles of 2013 - Business 2 Community | Online Marketing | Scoop.it
The 25 Best Media Monitoring & Measurement Articles of 2013 http://t.co/Z9N02pti0R #SM
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PRO Tips for Success In Online Advertising - Ver 2.0

Step by Step guide on how to build a success lead generation campaign via online advertising and A/B testing of multiple parameters.
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The Terrifying Search Engine That Finds Internet-Connected Cameras, Traffic Lights, Medical Devices, Baby Monitors And Power Plants

The Terrifying Search Engine That Finds Internet-Connected Cameras, Traffic Lights, Medical Devices, Baby Monitors And Power Plants | Online Marketing | Scoop.it
Shodan is a new tool used by the good and bad guys to find all the devices now connected to the Internet: traffic lights, power plants and even your baby monitor.
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Ten Best ads of 2013 - Economic Times

Ten Best ads of 2013 - Economic Times | Online Marketing | Scoop.it
Ten Best ads of 2013 Economic Times 2013 was split between work that broke new ground and commercials we'd have rather seen buried six feet under.
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This Search Engine Plants Trees, If You Can Bear To Give Up Google

This Search Engine Plants Trees, If You Can Bear To Give Up Google | Online Marketing | Scoop.it
By directing ad-click dollars to environmental projects Ecosia delivers more than just search results. (This search engine plants trees, if you can bear to give up Google.
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Put Search Engine Optimization To Work For You

Put Search Engine Optimization To Work For You | Online Marketing | Scoop.it
Increased traffic on blogs or web sites is vital to anyone who is earning money on the Internet, because more visits leads to more pay.
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5 Tips for Successfully Engaging with Patients through Social Media

5 Tips for Successfully Engaging with Patients through Social Media | Online Marketing | Scoop.it

In the ever-changing era of healthcare, social media offers even more opportunities for patient engagement.  Yet, many struggle with figuring out the best approaches. We recently hosted a webinar where experts from the Mayo Clinic and Swedish Medical Center shared their lessons and practical tips. We extracted some of the key lessons learned:

1.       It’s not about channels, it’s about helping people (patients). You don’t need to participate in EVERY type of social media, but you should engage where patients need it. Make sure to find out what works best for your patients and the content you are producing.

 2.       Find ways to provide content. Package your content and get it online in different ways. This can be in the form of journal articles, presentations, etc. This will grow your online presence and drive traffic.

 3.       Use social media as a listening tool. Learn from patients. Use social media to learn what questions and misconceptions they have and correct them with online information. This is a great way to fix problems that arise and become more open and engaged with your patients.

 4.       Don’t be scared to engage online- Be prepared. Eliminate any hesitation/concern by having internal and external policies in place. An example is to have a privacy policy that covers privacy and participation guidelines for people wishing to interact on social sites.

 5.       Think of social media as a PART of your job, not just extra task. Realize that social media is a way to better engage with your patients. It is not a task. But another way to help patients seek and receive education, information, and resources.


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2014 Social Media Tricks, Tools & Trends - Search Engine Watch| #TheMarketingAutomationAlert

2014 Social Media Tricks, Tools & Trends - Search Engine Watch| #TheMarketingAutomationAlert | Online Marketing | Scoop.it

Basic/ Digest...

 

RebelMouse made significant strides this year and now offers small brands, domains, enterprises, and publishers a way to unleash content in a visual, social and mobile way.

 

Resources such as TekGroup and Pressfeed offer companies a content publishing solution to give brands a way to easily incorporate online newsrooms as part of a content strategy that hits all the 2014 marks of newsworthy, social, mobile, and visual.

 

Other bookmark and spin-worthy finds that blend the best of SEO, social media and public relations in 2014 include relationship and influence builder BuzzStream and Inkybee, a blogger outreach and relationship enhancing tool for communications and SEO pros, alike.

 

Others mentioned:

Hootsuite

WpLeadMagnet.com

Flare by Digital Telepathy

Digg Digg

Livefyre

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, December 17, 2013 9:47 PM

As usual, whenever there is mention of recommended tools, I'm scooping for you.