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In the ever-changing era of healthcare, social media offers even more opportunities for patient engagement. Yet, many struggle with figuring out the best approaches. We recently hosted a webinar where experts from the Mayo Clinic and Swedish Medical Center shared their lessons and practical tips. We extracted some of the key lessons learned:
1. It’s not about channels, it’s about helping people (patients). You don’t need to participate in EVERY type of social media, but you should engage where patients need it. Make sure to find out what works best for your patients and the content you are producing.
2. Find ways to provide content. Package your content and get it online in different ways. This can be in the form of journal articles, presentations, etc. This will grow your online presence and drive traffic.
3. Use social media as a listening tool. Learn from patients. Use social media to learn what questions and misconceptions they have and correct them with online information. This is a great way to fix problems that arise and become more open and engaged with your patients.
5. Think of social media as a PART of your job, not just extra task. Realize that social media is a way to better engage with your patients. It is not a task. But another way to help patients seek and receive education, information, and resources.
RebelMouse made significant strides this year and now offers small brands, domains, enterprises, and publishers a way to unleash content in a visual, social and mobile way.
Resources such as TekGroup and Pressfeed offer companies a content publishing solution to give brands a way to easily incorporate online newsrooms as part of a content strategy that hits all the 2014 marks of newsworthy, social, mobile, and visual.
Other bookmark and spin-worthy finds that blend the best of SEO, social media and public relations in 2014 include relationship and influence builder BuzzStream and Inkybee, a blogger outreach and relationship enhancing tool for communications and SEO pros, alike.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.