The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.
For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.
In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....
It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.
Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.
Today many HR and Training Professionals are challenged with increased expectations and reduced resources.Many of these leaders now leverage outsourcing as a means to meet the demands of changing business conditions.
There are a number of benefits to strategically outsourcing training activities. This article explore some of the key benefits.
The summer months are here, so how about mixing in some fun at the office with gamification? While your staff members rotate taking longer vacation breaks, reward those employees who are still in the office by using gamification training to let them have some fun while learning new skills.
Using gamification in employee training has become an increasingly popular way to engage employees and train them in best practices. In fact, the Entertainment Software Association estimates that up to 70 percent of large employers use games and interactive software for training. By 2015, Gartner projects that 50 percent of corporate innovation will be gamified. If you’re looking for a better way to improve your customer service team’s skills, follow our tips below to craft a gamification strategy that your employees will enjoy and benefit from.
They say that hindsight is always 20/20. That when we look back at where we came from we can see things we wish we would have known or done better. This couldn't be more accurate when I look back over the years at my content marketing efforts.But you're in luck! I've outlined seven of the most important ideas I wish I would have known when I was first starting out in content marketing years ago. I hope they help you get ahead of the game....
As a remote team of 12, we’ve come to depend on Google Hangout video calls for our weekly standup meetings. The tool is free, quick to access and familiar to everyone on the team. Though like any other video conferencing software, Hangouts comes with hangups.
Can you hear me?
Can you invite my other Gmail account?
If you use Hangouts, you’ve been there (or soon will be there). And when that day comes you’re googling incessantly looking for the answer. Hopefully, you’ll need to search no more.
The following Google Hangout video call guide shows you how to get started, invite participants, record a call, collaborate over a Google Doc and more....
...The question then, becomes, “How do we market ourselves when it’s all just flotsam? When our competitors are just as qualified, just as committed, experienced, knowledgeable, expert?”And let’s face it folks, we may be better than some but most of us are exactly the same.The answer is: story.Keep reading to find out why storytelling for business matters, and stick around until the end for a special offer that will help you discover and tell your own....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.