PeerIndex's Azeem Azhar on how brands can harness the power of influence, At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.
Email marketing is a critical part of doing business and making money online. If you're not already focusing on growing your list, you should make it a priority today. And if you're already building a list, being able to make even a small increase in conversion rates can have a dramatic impact on the growth of your list and its effectiveness.
With an established email list you'll be able to stay in close contact with your most loyal followers, offer valuable information and content to them, promote your products and services, and generate traffic to your website or blog. As countless websites and blogs have experienced crushing drops in search engine traffic due to Google's algorithm changes and updates, growing a mailing list is increasingly important for the long-term stability of your business.
In this post you'll find links to a wide variety of resources, tools, and articles that can help you in your own email marketing efforts.
Twitter has added another feature to its TV advertising suite called conversation targeting\
Conversation Targeting, Twitter's new TV ad targeting, offers brands a way to engage with TV viewers who may have been exposed to their ads during a television show. It basically helps advertisers reach TV viewers engaged in conversation about a particular show. Facinating.
The most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there's no reason for businesses to create content in the first place. Without the audience, we cannot drive revenue of any kind.
Our guide to 10 ways to segment website visitors using Google Analytics When I work on Ecommerce projects to identify methods to increase conversion I alwa. Marketing topic(s):Google Analytics Segmentation.
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps....
If you truly want to develop an effective content strategy, it's important to have a plan. Otherwise you might fall into a rut, and simply create content that feels forced and doesn't help your business achieve its goals. Or you might lose your way, and fail to produce content at the rate needed to achieve your goals.
So before you start writing, take the time to reflect and plan. Developing your strategy will help your business in the long run. It's going to make it easier to achieve goals for your site and your sales, cut down on costs, and you may even surprise yourself and surpass your expectations....
The Ultimate Complete Final Social Media Sizing Cheat Sheet (Infographic) Business 2 Community One of the challenges of keeping up with social media is to ensure that you have attractive and consistent branding across all of the various platforms.
The difference between Selling and Helping is just 2 letters, but it's a lot bigger than that. The best – and most effective – social media programs aren’t based on promotions and message distribution.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.