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Beyond the Social Object | Gravity7: Social Interaction Design By Adrian Chan

Beyond the Social Object | Gravity7: Social Interaction Design By Adrian Chan | Content Marketing | Scoop.it
IMCyclopedia.com's insight:

The idea of social objects has been around for quite some time. Indeed, a lifetime in internet years. 

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Google Rolls Out Major Panda 4.0 SEO Update

Google Rolls Out Major Panda 4.0 SEO Update | Content Marketing | Scoop.it
Major Search Engine Update from Google Released on 4.20.14 As of last night (5.20.14) Google has confirmed via Matt Cutt’s Twitter account that they have rolled out their latest algorithm update, P…
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Boost YouTube Views: 8 Simple Tips to Increase Your Video Traffic

Boost YouTube Views: 8 Simple Tips to Increase Your Video Traffic | Content Marketing | Scoop.it
In the past month, I've managed to increase my YouTube Views by over 26%.  What does that mean?  Well, simply put: more traffic.

Via Qelix
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How to Instantly Revive Old Blog Content

How to Instantly Revive Old Blog Content | Content Marketing | Scoop.it
Blog post at Rebekah Radice : One of the greatest challenges for bloggers is content creation. The second greatest challenge is what happens after that content is created[..]

Via Joan Stewart
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Joan Stewart's curator insight, October 23, 2013 11:43 AM

Blogging for some time I found this article insightful to say the least. How often have you posted something and never revisited it again. Article by Rebehak Radice throws some light on how to revive content.

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Web content management’s new role: Targeted customer experience

Integrating CRM with revamped Web content management strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences.
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10 Copywriting Tips for a More Effective Landing Page

10 Copywriting Tips for a More Effective Landing Page | Content Marketing | Scoop.it
Your landing page converts visitors to leads. Or it doesn't. After your home page, nothing is more critical to your success than your landing page or pages. They have special requirements.

Via Manish Dhane
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Athena Catedral's curator insight, October 21, 2013 3:39 AM

Optimizing your landing page with several key elements

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Andrew Davis Offers 5 Secrets to Bigger, Better Marketing Results with Less Content

Andrew Davis Offers 5 Secrets to Bigger, Better Marketing Results with Less Content | Content Marketing | Scoop.it
Information Overload:
17 new web page are published every second.
2 million blog posts are published everyday.

Via Thomas Faltin
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The Do's and Dont's of Content Marketing - Infographic - WebNetHosting | #TheMarketingAutomationAlert

The Do's and Dont's of Content Marketing - Infographic - WebNetHosting | #TheMarketingAutomationAlert | Content Marketing | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic

 

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-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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Social Business Inforgraphic: The Social Business Economy — It's All About Revenue: The Revenue Marketing Blog

Social Business Inforgraphic: The Social Business Economy — It's All About Revenue: The Revenue Marketing Blog | Content Marketing | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.
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PeerIndex's Azeem Azhar on how brands can harness the power of influence | Marketing Magazine

PeerIndex's Azeem Azhar on how brands can harness the power of influence | Marketing Magazine | Content Marketing | Scoop.it
PeerIndex's Azeem Azhar on how brands can harness the power of influence, At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.
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The SWOT of Social Media |

The SWOT of Social Media | | Content Marketing | Scoop.it
A presentation by Amy Wells on the pros and cons of social media. The SWOT of Social Media from Amy Grace Wells
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How 7 Top Brands Are Using Facebook's New Ad Tools

How 7 Top Brands Are Using Facebook's New Ad Tools | Content Marketing | Scoop.it
On Leap Day 2012, Facebook gathered all its marketing executives in New York City for a coming-out party of sorts for a slew of new ad products. To people outside the industry, ...
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Distinct multi-screen behaviors emerge, opening up new marketing opportunities: report - Mobile Marketer - Research

Distinct multi-screen behaviors emerge, opening up new marketing opportunities: report - Mobile Marketer - Research | Content Marketing | Scoop.it
IMCyclopedia.com's insight:

While marketers increasingly recognize the need for multichannel marketing as multi-screen content consumption grows, many fail to grasp the different needs driving distinct cross-device behaviors.

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Email Marketing Toolbox: 60+ Resources for Email Marketers

Email Marketing Toolbox: 60+ Resources for Email Marketers | Content Marketing | Scoop.it
Email marketing is a critical part of doing business and making money online. If you're not already focusing on growing your list, you should make it a priority today. And if you're already building a list, being able to make even a small increase in conversion rates can have a dramatic impact on the growth of your list and its effectiveness.

With an established email list you'll be able to stay in close contact with your most loyal followers, offer valuable information and content to them, promote your products and services, and generate traffic to your website or blog. As countless websites and blogs have experienced crushing drops in search engine traffic due to Google's algorithm changes and updates, growing a mailing list is increasingly important for the long-term stability of your business.

In this post you'll find links to a wide variety of resources, tools, and articles that can help you in your own email marketing efforts.
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Conversation Targeting: Twitter's New TV Ad Feature

Conversation Targeting: Twitter's New TV Ad Feature | Content Marketing | Scoop.it

Twitter has added another feature to its TV advertising suite called conversation targeting\

IMCyclopedia.com's insight:

Conversation Targeting, Twitter's new TV ad targeting, offers brands a way to engage with TV viewers who may have been exposed to their ads during a television show. It basically helps advertisers reach TV viewers engaged in conversation about a particular show. Facinating.

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3 Audience Types That Are Essential to Successful Content Marketing

3 Audience Types That Are Essential to Successful Content Marketing | Content Marketing | Scoop.it

The most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there's no reason for businesses to create content in the first place. Without the audience, we cannot drive revenue of any kind.


Via Russ Merz, Ph.D.
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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | Content Marketing | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss
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Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

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Guide to Using Advanced Segments in Google Analytics

Guide to Using Advanced Segments in Google Analytics | Content Marketing | Scoop.it
Our guide to 10 ways to segment website visitors using Google Analytics When I work on Ecommerce projects to identify methods to increase conversion I alwa. Marketing topic(s):Google Analytics Segmentation.
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The Definitive Guide to Copywriting by Neil Patel

The Definitive Guide to Copywriting by Neil Patel | Content Marketing | Scoop.it

Excerpt from article "The Definitive Guide to Copywriting" by Neil Patel on his Quick Sprout Blog:

Here is what you will learn in this 30,000-plus-word guide:
- Introduction http://bit.ly/GDHQ1v

- Chapter 1: Laying a Solid Foundation http://bit.ly/19vqydu

- Chapter 2: How to Better Understand Your Customers and Write More Compelling Copy http://bit.ly/1cnFlOu

- Chapter 3: Headline Writing 101: How to Write Attention Grabbing Headlines That Convert http://bit.ly/19vqAC0

- Chapter 4: 4 Persuasion Secrets of Professional Copywriters http://bit.ly/1cnFmlA

- Chapter 5: Why Your Copy Shouldn’t Be About You and Six Other Proven Tips For Better Writing http://bit.ly/19vqydx

- Chapter 6: 5 More Secrets For Powerful Copy That Convinces People to Buy http://bit.ly/1cnFlOy

- Chapter 7: How to Close a Deal With Your Copy http://bit.ly/19vqAC4

- Chapter 8: Long VS Short Copy – Which is Better? http://bit.ly/1cnFoJW

- Chapter 9: How to Combine Copy and Design For Optimal Results http://bit.ly/19vqydz

- Chapter 10: The Golden Rule of Copy – Test, Test and Test Some More http://bit.ly/1cnFoJY

Read full, original and great guide by Neil Patel here:
http://www.quicksprout.com/2013/10/07/the-definitive-guide-to-copywriting/


Via Giuseppe Mauriello, Anthony Burke
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How to Build Your First Content Marketing Strategy

How to Build Your First Content Marketing Strategy | Content Marketing | Scoop.it

Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps....


If you truly want to develop an effective content strategy, it's important to have a plan. Otherwise you might fall into a rut, and simply create content that feels forced and doesn't help your business achieve its goals. Or you might lose your way, and fail to produce content at the rate needed to achieve your goals.


So before you start writing, take the time to reflect and plan. Developing your strategy will help your business in the long run. It's going to make it easier to achieve goals for your site and your sales, cut down on costs, and you may even surprise yourself and surpass your expectations....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 1, 2013 1:22 AM

This post offers a simple guide to creating a content marketing plan. Nice and easy.

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The Ultimate Complete Final Social Media Sizing Cheat Sheet (Infographic) - Business 2 Community

The Ultimate Complete Final Social Media Sizing Cheat Sheet (Infographic) - Business 2 Community | Content Marketing | Scoop.it
The Ultimate Complete Final Social Media Sizing Cheat Sheet (Infographic)
Business 2 Community
One of the challenges of keeping up with social media is to ensure that you have attractive and consistent branding across all of the various platforms.

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29 Sure-fire Content Marketing Idea Generators - Heidi Cohen

29 Sure-fire Content Marketing Idea Generators - Heidi Cohen | Content Marketing | Scoop.it
At one point or another, many content creators and writers suffer from a lack of ideas (aka writer's block). They show up at the blank computer screen and don’t know what to write.
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Storytelling in the Twitter Age | Social Media Today

Storytelling in the Twitter Age | Social Media Today | Content Marketing | Scoop.it
Good campaigns tell a compelling story; a story that connects with people and connects those people with other people. A powerful movie can create a buzz and a new understanding of an issue.
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The Key to Social Media Success is Just 2 Letters

The Key to Social Media Success is Just 2 Letters | Content Marketing | Scoop.it
The difference between Selling and Helping is just 2 letters, but it's a lot bigger than that. The best – and most effective – social media programs aren’t based on promotions and message distribution.
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