On Top of TV
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On Top of TV
On Top of TV take a closer look a innovation and disruptive phenomena in the TV industry. Linear is the king, but Over The Top distribution and Transmedia storytelling is here and will have a promising future.
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Video Tour, Photos: See the Fox News Deck in Action on Shepard Smith Reporting Debut

Video Tour, Photos: See the Fox News Deck in Action on Shepard Smith Reporting Debut | On Top of TV | Scoop.it
Shepard Smith Reporting premiered today, and with it came the Fox News Deck! Check out these photos of Shepard Smith reporting from the new studio and take a look at this extended tour.
Kristian Bruarøy's insight:
#OompaLoompaDesk
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As DVRs Shift TV Habits, Ratings Calculations Follow

As DVRs Shift TV Habits, Ratings Calculations Follow | On Top of TV | Scoop.it
What is notable about the start of the new fall TV season, according to network executives, is a surge in not just delayed viewing, but very-delayed viewing.
Kristian Bruarøy's insight:
That’s what live television is these days — just a starting point. On-demand viewing behaviors, which have been reshaping television since the first TiVo DVR was shipped in 1999, are becoming more pronounced with each passing year, sometimes to the benefit of networks and advertisers and other times to their detriment.
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Amazon is preparing a holiday release of a set-top box that would compete with Roku or Apple TV

Amazon is preparing a holiday release of a set-top box that would compete with Roku or Apple TV | On Top of TV | Scoop.it
Amazon is preparing to release a video-streaming device that would compete with Roku and Apple TV in time for the holiday selling season, according to people briefed on the company's plans.
Kristian Bruarøy's insight:
Amazon hasn't made clear the intended release date of the set-top box, code-named "Cinnamon," nor has it discussed possible pricing, these people said. Amazon Chief Executive Jeff Bezos has said he likes to sell devices, such as its Kindle Fire tablets, at close to the cost of manufacturing and profit from the sale of services available through the hardware. Roku sells its set-top devices for as little as $50, while Apple Inc. offers its Apple TV for $99. Such devices reach the Internet using Wi-Fi or Ethernet connections, through which video and music can be streamed to televisions. Subscriptions to streaming video or music services like Netflix and Pandora Media Inc., cost extra.
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Why Vine Is the New Hot Spot for Finding Fresh Talent

Why Vine Is the New Hot Spot for Finding Fresh Talent | On Top of TV | Scoop.it
Videos on the app may last just six seconds, but that’s still enough time to shine

 

Andrew Bachelor could very well be the next big thing in comedy. He’s developing a pilot with BET, had a corporate-sponsored gig with Samsung and has even taken to selling his own merchandise. No wonder two of the top five talent agencies sought to represent him.

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Facebook takes on Twitter in battle for TV social supremacy

Facebook takes on Twitter in battle for TV social supremacy | On Top of TV | Scoop.it

US networks to be fed information from the social network

Facebook has decided that Twitter is having far too much fun with television and has announced it is getting in on the action too.

From this week, it will begin sending data to US networks on the shows that are generating the most chatter on the social network – whether it is through comments, likes or shares.

 

The idea is that Facebook is currently sitting on a massive pile of TV data that is waiting to be mined by the networks.

 

This marks yet another shift in the way TV is monitored. While services such as Nielsen are important to finding out the popularity of television shows, networks are increasingly looking to social to figure out who is watching what.

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MarketCast - New MarketCast Study, “TV Re-Packaged”, Finds Consumers Want to Streamline Viewing and Subscription Experience

For Consumers, the Ideal Television Service Must Satisfy A Lengthy List of Important—and Sometimes Conflicting—Desires The new study, entitled “TV Re-Packaged: How Viewers See the Future of the Medium,” was conducted online among 1,200 American TV viewers ages 18-49, and found that TV viewers are looking to maximize control, minimize cost and streamline the TV viewing and subscription experience. Cord-cutting is just one avenue viewers are taking to satisfy a long list of important and sometimes conflicting desires.
Kristian Bruarøy's insight:
Audience biggest frustration with Internet-based services such as Netflix, Hulu and Amazon is the hassle of maintaining multiple subscriptions. The idea of paying multiple bills is the number one reason why cord-connected consumers stick with their existing services.
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Advertising focuses on bringing digital, traditional TV together | Rapid TV News

The worlds of online and digital video advertising and traditional TV commercials are colliding, with many brands looking to craft comprehensive ad buying strategies that encompass both within one campaign.

 

For instance, Harris Broadcast and placemedia are collaborating on creating the dynamic, targeted and measureable advertising strategies typically associated with online advertising to more traditional television services, to enable common measurement across television and digital verticals. In tandem, the two are launching placemedia Engage, a new ad exchange service that allows media buyers to purchase advertising via a website.  

 

Meanwhile, Tremor Video is adding online-like metrics to TV inventory to enable more programmatic advertising buys.

 

placemedia said Harris Broadcast’s platform provides a simple and efficient user experience for media companies less familiar with online buying processes. The interface uses terminology and processes that are familiar to broadcast TV stations and cable networks, for example.

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How to Watch Television: The Walking Dead

How to Watch Television: The Walking Dead | On Top of TV | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, September 24, 2013 5:34 AM

Henry Jenkins on a book I think I might have to read.

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Sky Deutschland CEO: “OTT not the same as pay-TV” | Advanced Television

OTT does not offer a realistic alternative to established pay TV offerings and is unlikely to do so for some time, according to Brian Sullivan, CEO of Sky Deutschland. Speaking on the CEO panel at the CTAM Europe EuroSummit in Barcelona, Sullivan said that Sky had embraced OTT as a distribution mechanism, which had attracted its offering to a younger audience. “That said, I have a very hard time understanding the economics of standalone OTT services. There are 62 in Germany…and most of them are running at eight-digit losses,” he said.
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21st century TV: If you stream it, we will binge - NBCNews.com

21st century TV: If you stream it, we will binge - NBCNews.com | On Top of TV | Scoop.it
"Breaking Bad" didn't turn us into binge-watching TV addicts, and neither did mobile devices, or even the Internet. Just ask anyone who bought the Special Edition "Twin Peaks" Box Set on VHS in 1993. Many a lost weekend were spent in the Dark Lodge, absorbing all 29 episodes, when David Lynch's six-tape set of noir surrealism hit the Blockbuster shelves. Yet as with many things, advances in technology have only made it easier to crawl inside the TV viewing hole, allowing us to spend more time in an alternate universe of someone else's fiction.
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Netflix Looks At Pirating Sites To Help Decide Which Shows To Buy

Netflix Looks At Pirating Sites To Help Decide Which Shows To Buy | On Top of TV | Scoop.it

Netflix revealed a little bit more about how it operates in an interview in The Netherlands this week, as the company made its Dutch debut.

“With the purchase of series, we look at what does well on piracy sites,” said Netflix's VP of Content Acquisition Kelly Merryman in a recent interview with Dutch news site Tweakers. Netflix decided to buy the rights to the TV show "Prison Break" in the Netherlands because it was being pirated so much there, Merryman said.

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How 'Cord Never' Generation Poses Sales Drag for Pay TV - Bloomberg

How 'Cord Never' Generation Poses Sales Drag for Pay TV - Bloomberg | On Top of TV | Scoop.it
How 'Cord Never' Generation Poses Sales Drag for Pay TV Bloomberg Miranda Henely spends four hours in front of the television every day -- yet she doesn't spend a dime on cable or satellite programming.
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Hollywood Wants Numbers on the Digital Box Office

Hollywood Wants Numbers on the Digital Box Office | On Top of TV | Scoop.it
As digital distribution takes off, some players in the film business are chafing about a lack of open information on how movies perform in on-demand channels. 

The movie industry is whooshing toward its digital future, but some players are worried about getting stuck in an informational void along the way.

 

Liesl Copland of the Willliam Morris agency spoke recently on the lack of figures.

 

The business has long used box-office numbers, which are publicly sliced and diced ad infinitum. Similarly, disc sales and rentals for years have been monitored by the Rentrak data company and others.

But as consumers shift to new channels like Netflix and Amazon, there are no generally available industrywide data on the digital performance of individual movies.

 

While the studios get some information, it isn’t widely shared with filmmakers, agencies or the public — and those who hold the data have a distinct advantage when it comes to making deals or deciding which movies to back, or what to spend on them.

  
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'Sleepy Hollow' Premiere Now Watched By More Than 22 Million Viewers

'Sleepy Hollow' Premiere Now Watched By More Than 22 Million Viewers | On Top of TV | Scoop.it
The SLEEPY HOLLOW series premiere has now been viewed by more than 22.7 million viewers to date across Live TV, DVR, VOD and streaming (Hulu and Fox.com).
Kristian Bruarøy's insight:
An example that underscores the importance of multi-platform measurement.
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AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing television'

AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing television' | On Top of TV | Scoop.it
AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing television' But Brian Robbins warns children's TV broadcasters that if they don't make more shows for mobile consumption 'you're going to see the audience keep eroding'. By Stuart Dredge
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HBO bundles with broadband could happen, says TWC | Broadcast Engineering Blog

HBO bundles with broadband could happen, says TWC | Broadcast Engineering Blog | On Top of TV | Scoop.it
You know the drill: In order to get HBO, or any major pay channel for that matter, you have to subscribe to dozens or usually hundreds of channels. The $10 to $12 you pay for HBO is a good deal in content, until you bake in the larger expense of having to get cable television. But that may be changing, very soon.
Time Warner CEO Jeff Bewkes made some telling comments at the recent Goldman Sachs Communacopia Conference in New York. HBO and TWC have in the past stated that there would not likely be an unbundling of HBO, not selling the service just on its own. But Bewkes this week talked about being open to bundling it with broadband service. Time Warner needs to have some extra profit motivation to keep HBO fans engaged, and it looks like this would do the trick for them. 
 
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7DaysLaterTV

7DaysLaterTV | On Top of TV | Scoop.it

A crowdsourced multi-platform TV show Coming Soon to an @ABC2 @triplej @twitter @youtube @instagram @facebook near you #7DaysLater

 

Television made by you

 

Each week the community decides

 

The #7DaysLater team, which includes Australian YouTube celebrities, has seven days to create a five-minute episode that will air on ABC2 and 30-minute versions for social media platforms.

Kristian Bruarøy's insight:

From C21 Media:

Ludo Studio is producing #7DaysLater, an innovative crowd-sourced six-part multi-platform comedy for Australia’s ABC.

 

Created by Ludo’s Daley Pearson and Nick Boshier, the show invites the public to use social media to contribute storylines and characters based on a one-word theme each week. The first is ‘aliens.’

 

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The new territories of TV market

The new territories of TV market | On Top of TV | Scoop.it
Kristian Bruarøy's insight:
Although video consumption has never been stronger than today, global video market revenues slow down because of permanent decrease in physical video distribution revenues, while business models of traditional TV are subject to the pressure of video over-the-top (OTT) services.

According to IDATE, income from television and video amounted EUR 392.2 billion in 2012 and expected to reach EUR 483.0 billion in 2017.

To date, linear television will continue to generate nearly 91% of video market revenues.The market share of the video on demand gains momentum compared to the physical video with 7.0% and 2.1% of the total video market by value in 2017 and +49.6% and +150.5% respectively between 2012 and 2017.
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In the Expanding World of Times Video, a Boss 'From Another Planet'

In the Expanding World of Times Video, a Boss 'From Another Planet' | On Top of TV | Scoop.it
Rebecca Howard, the general manager of video production at The Times, straddles the traditional wall between business and journalism.
Kristian Bruarøy's insight:

A great piece on how the New York Times put a real effort into online video. It's still much of an experiment regarding business, but when it comes to production, it sounds more serious:

 

- The department’s staff has grown, doubling to 55 from last year.


- Video production, which used to be something of a “one-man band” approach, with the same person shooting and editing, now goes through a post-production process staffed by about six people.

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Intel Said to Seek Web-TV Service Partner in Shift - Bloomberg

Intel Said to Seek Web-TV Service Partner in Shift - Bloomberg | On Top of TV | Scoop.it
Intel Said to Seek Web-TV Service Partner in Shift Bloomberg Intel Corp. (INTC), shifting strategy for its planned Web-based television service, is now seeking partnerships to jumpstart the project, said a person with knowledge of the situation.
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WRAL-TV to Debut Multiplatform, Social, Interactive Sports Doc | c2meworld.com

WRAL-TV to Debut Multiplatform, Social, Interactive Sports Doc | c2meworld.com | On Top of TV | Scoop.it
RALEIGH, N.C.— WRAL-TV is breaking ground again, this time, local programming. The station—first on the air in HD and a Mobile Emergency Alert System signal—is premiering an interactive, social media, multiplatform sports documentary examining “the multi-billion dollar industry of big-time college sports, the influence of money on the game, and whether reforms are needed to protect the integrity of our major academic institutions.” The multifaceted program premieres Tuesday, Sept 24 at 6:30 p.m. ET. The two-hour “social TV event” will be broadcast on WRAL-TV, the 99.9FM Fan sports radio program, and live-streamed on WRALSportsfan.com, where users will also have a second-screen experience including interactive polling and live twitter conversations.” WRAL describes “College $ports: #missionormoney” as an “interactive program designed for viewers to participate on Twitter and Facebook using the hashtag #missionormoney.”
Kristian Bruarøy's insight:
The program will stream live at www.wralsportsfan.com/missionormoney
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Securing rights to efficient compression is the holy grail of multiplatform video delivery | Video Transport content from Broadcast Engineering

Securing rights to efficient compression is the holy grail of multiplatform video delivery | Video Transport content from Broadcast Engineering | On Top of TV | Scoop.it
HEVC reduces the data rate needed for high-quality video coding by 50 percent when compared to the current state-of-the-art, H.264 (MPEG-4). For today’s content owners and broadcasters interested in serving video to consumers’ mobile and fixed devices with new types of IP-based multiplatform video delivery business models, the holy grail of success is clearly compression. You can’t move the large amounts of data, and thousands of video files, now being demanded by the paying public without adequate bandwidth. At IBC show in Amsterdam this past week, High Efficiency Video coding (HEVC), also known as the H.265 standard or “MPEG-5,” was being marketed as that ideal solution. “Compression is now more important than ever before,” said Patrick Harshman, president and CEO of Harmonic, “both for service providers and companies like ours looking to support them. Without compression we run out of bandwidth. It’s that simple.”
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MPAA: Search engines significant in online infringement | Advanced Television

MPAA Chairman Senator Chris Dodd joined Representatives Howard Coble, Adam Schiff, Marsha Blackburn and Judy Chu on Capitol Hill to release the results of a new study – Understanding the Role of Search in Online Piracy – that found that search engines play a significant role in introducing audiences to infringing movies and TV shows online. “This study reaffirms the significant responsibility that search engines share with all of us in the Internet ecosystem to help prevent the theft of movies and TV shows online,” said Dodd. “Search engines bear responsibility for introducing people to infringing content – even people who aren’t actively looking for it. The television and movie community is working every day to develop new and innovative ways to watch content online, and as the Internet’s gatekeepers, search engines share a responsibility to play a constructive role in not directing audiences to illegitimate content.
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ZDF blasts German VoD ruling

The head of German broadcaster ZDF has slammed a decision by regulators to block the launch of a joint venture VoD service that would have brought together programming from 17 local prodcos. Alexander Coridass, president and CEO of ZDF, said it was “deplorable” that the project, which was to host 60 years worth of German television content, was blocked by Germany’s Federal Cartel Office. “It seems that German competition law prevents companies like ZDF Enterprises from playing an active role in the development of VoD markets,” Coridass said of regulators’ decision earlier this week to halt plans for the service, dubbed Germany’s Gold.
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Netflix Officially Sees Itself As A TV Network

Netflix Officially Sees Itself As A TV Network | On Top of TV | Scoop.it
Netflix recently changed its "long term view" note to reflect the new way it sees itself: as a TV network.
Kristian Bruarøy's insight:
The new Netflix long term view may be found here: http://ir.netflix.com/long-term-view.cfm
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