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On Top of TV
On Top of TV take a closer look a innovation and disruptive phenomena in the TV industry. Linear is the king, but Over The Top distribution and Transmedia storytelling is here and will have a promising future.
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Study Finds TV Advertisers Produce Higher Lift When Using Set Top Box Data Compared to Age/Gender Data Sets

 

In a peer-reviewed scientific paper accepted by the IEEE (Institute of Electrical and Electronics Engineers) International Conference on Data Mining, “A High-Dimensional Set Top Box Ad Targeting Algorithm including Experimental Comparisons to Traditional TV Algorithms,” three data scientists from the TV targeting company PrecisionDemand have found that targeting consumers with advanced data sets, including set top box data, generates significant sales lift and less wasted spending for TV advertisers, compared to “traditional” age and gender targeting.

Traditionally, TV advertisers have used simple age and gender demographic information to buy media and target their viewers. The study found that while this practice of “audience” targeting can help advertisers reach their potential buyers and scores positively in terms of relevance, set top box targeting, or “buyer” targeting, delivers significantly more buyers per million viewers. The results show that set top box targeting is significantly stronger for TV advertisers as it is based on a broader set of variables.

 
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With new leadership, online video site Hulu changes TV strategy - Los Angeles Times

With new leadership, online video site Hulu changes TV strategy - Los Angeles Times | On Top of TV | Scoop.it
The online video site Hulu once had ambitions of ushering in the future of television by shaking up the status quo. But under its new management, the site will throw off its old mantle of TV disrupter as it seeks to work in partnership with cable and satellite companies. Veteran Fox television executive Mike Hopkins took over as chief executive less than a month ago, an appointment that signaled the media companies that control Hulu wanted to turn the popular service into a feature offered through pay-TV distributors. Such a move would preserve existing business relationships between pay-TV operators and Hulu's owners — 21st Century Fox, Walt Disney Co. and NBCUniversal parent Comcast Corp. — that funnel billions of dollars a year into corporate coffers, and perhaps even play a hand in shaping the dramatic changes to the television industry that some see as inevitable.
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Rescooped by Kristian Bruarøy from International Television, Broadband, Telecom and Broadcast Communications
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What does it take to be a successful innovator in Technology, Media and Telecom (TMT)?

What does it take to be a successful innovator in Technology, Media and Telecom (TMT)? | On Top of TV | Scoop.it
Explore key findings for TMT companies from PwC’s Global Innovation Survey. Learn how TMT companies can harness breakthrough innovation to grow revenue. Our analysis will include best practices and case studies of the most innovative TMT companies.

Via Vikram R Chari
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Not much has changed in 2 years? The Gamification of Branded Storytelling, Social Transmedia TV :)

Not much has changed in 2 years? The Gamification of Branded Storytelling, Social Transmedia TV :) | On Top of TV | Scoop.it
Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. Ynon Kreiz, CEO of the Endemol group the largest...

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Gary Hayes's curator insight, November 14, 2013 3:55 PM

Quote "

3. The Gamification of Social TV –The opportunity exists to produce new TV shows that are designed to be social from the ground up which are more interactive & participatory through gamification. Gary Hayes presentation at the recent Australian TV show conference provided some great examples of the different levels of gamification. Not only can you include elements of gaming mechanics (competition), prize offers (awards, rewards) and participation voting but the opportunity to make TV a fully immersive experience can now be fulfilled.

Two such examples are where live users connect to the show and Users become characters or play roles in the show. In Destination truth Fans tweeted things for the actors to do and see where they were in real time. The viewers are also going to be able to track the teams in real time while they’re investigating. Whereas Beckinfield a sci-fi web series in which anyone can create and play a character build an audience and collaborate on storylines through social media. Called Mass Participation Television It is a blending of the technology and entertainment industries."

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Netflix's New Look Is a Glimpse at the Future of TV

Netflix's New Look Is a Glimpse at the Future of TV | On Top of TV | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 15, 2013 5:18 AM


Angela Watercutter:  "Netflix just announced a whole new browsing experience for users who access the service on more than half the devices that run it, from game consoles to smart TVs" ...

Henrik Safegaard - Cloneartist's curator insight, November 15, 2013 7:35 AM

“We wanted to think about ‘What is the future of television? Where is the future of television in an on-demand world?’” Chris Jaffe, Netflix’s vice president of product innovation, told WIRED while giving a demonstration of the new TV interface’s capabilities. “We also look at this as the first step of a lot of our television innovation to come.”


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Tablo and Simple.tv debut two new DVRs for cord cutters

Tablo and Simple.tv debut two new DVRs for cord cutters | On Top of TV | Scoop.it
Simple.tv will start selling its second-generation DVR for cord cutters in December – but it’s getting competition from a similar device called Tablo.

Via Vikram R Chari
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Sky News in historic court camera installation

Sky News in historic court camera installation | On Top of TV | Scoop.it

Sky News has installed multiple PTZ cameras in the Courts of Justice, using IntraTec and Teradek wireless technology. Using WiFi to control cameras and wireless SDI senders to transmit full HD pictures, live television is now produced in the courtroom using a single operator.

As a result of cabling and space restrictions in court, George Davies, head of cameras at Sky News, used IntraTec Bridge Duo Remote PTZ kits to allow for multi-cam pictures to be recorded. These remote units include connectors that power the camera, WiFi sender and video transmitter.

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MPAA publish a report (and a guidance) of world’s most notorious marketplaces for piracy content

MPAA publish a report (and a guidance) of world’s most notorious marketplaces for piracy content | On Top of TV | Scoop.it

The Motion Picture Association of America has provided the U.S. Trade Representative with a detailed listing of the world’s most notorious marketplaces for the distribution of illegal film and television shows.

 

MPAA provided the information in response to USTR’s request for submissions from the public on notorious markets outside of the United States. The MPAA list includes peer-to-peer networks, Bit Torrent portals, infringing download and streaming hubs, linking websites and newsgroups, as well as physical markets located in the Ukraine, Australia, Canada, China, Indonesia, Ireland, Brazil, Russia, Thailand, Mexico and India. 

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MTV releases whole season of Wait 'Til Next Year on TV Everywhere

MTV has opted to take a page from Netflix's book, pre-releasing an entire season of its new docu-drama Wait 'Til Next Year via the MTV TV Everywhere app for iOS devices and the Xbox 360. 


Subscribers can sign in using pay-TV credentials to access all 12 episodes of the series, which premieres on cable on MTV on 1 November. The show follows the Lincoln Park Railsplitters, a high school football team in Michigan that has lost a heart-wrenching 43 consecutive games over a five-year span
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Getty's “Transmedia in five steps” (Infographic) - VizWorld.com

Getty's “Transmedia in five steps” (Infographic) - VizWorld.com | On Top of TV | Scoop.it
Getty Images has a section of their website devoted to Transmedia.
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Why gamification is the future of social TV - Lost Remote

Why gamification is the future of social TV - Lost Remote | On Top of TV | Scoop.it
Thanks to the latest trend in social TV, all those marathons of Homeland and Game of Thrones are starting to look like they might finally pay off. Social TV gamification – incorporating game thinking and mechanics into the social TV experience – has been around for a few years, but it’s seen a lot of growth in the last few months as users seek a deeper level of engagement with their favorite shows through platforms like Viggle and GetGlue, rewards apps, and Insticator.
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Sky signs up for new Nielsen multiplatform ad measurement tool - Media Week (registration)

Sky signs up for new Nielsen multiplatform ad measurement tool - Media Week (registration) | On Top of TV | Scoop.it
Nielsen has formally launched its multiplatform ad measurement service in the UK, which allows brands such as BSkyB to measure the combined audience of TV and online campaigns. By combining Nielsen Online Campaign Ratings (which launched last year) with BARB TV audience figures, Nielsen is able to measure how many people, broken down by age and gender, are seeing an ad campaign across TV and online. The methodology strips out any repetition, to give either a combined audience or a figure for either platform. Nielsen has designed the tool to help brands and their agencies maximize the mix of TV and online advertising they use in campaigns, depending on objectives such as efficiency or maximum incremental reach.
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The new king of TV ratings: Twitter

The new king of TV ratings: Twitter | On Top of TV | Scoop.it

Twitter is now a two-way street for NBC: a platform for syndicating content, and a platform for driving eyeballs back to the network.

Kristian Bruarøy's insight:

Read More about it at Comcast: http://corporate.comcast.com/seeit

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Is Netflix Playing A TV Game of Moneyball? - Forbes

Of course the digital network has its original hits like House of Cards and Orange is The New Black, but for years it’s been trying to buy washed-up series it can rebuild at little financial risk and that guarantee new subscribers through fan support. It worked with Arrested Development, they tried it with Terra Nova, The River and Jericho, and now they’ve just closed a deal on AMC’s recently cancelled The Killing to bring the (now twice cancelled) series back to life for a 6-episode final season that will air exclusively on the digital platform.
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Time-shifted viewing increasingly becoming the norm in UK

With the necessary recording equipment becoming increasingly commonplace in the country, the UK is set to see time-shifting gain majority status in homes. According to data released by Kantar Media’s futurePROOF study on the ownership and use of digital technologies and media in Britain, live TV is just about remaining the preferred viewing option for most people (51%), followed by recording to watch on PVR (34%) and then viewing on-demand (10%).
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Endemol invests £25m in online video channels

Endemol invests £25m in online video channels | On Top of TV | Scoop.it
Producer looks to bypass traditional TV with Endemol Beyond, which will cover platforms such as YouTube, Yahoo and AOL. By John Plunkett

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A New Tool for Adding Storytelling to Your Product Pitches

A New Tool for Adding Storytelling to Your Product Pitches | On Top of TV | Scoop.it

Via José Carlos
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Mervi Rauhala's curator insight, December 15, 2013 9:33 AM

Simple but handy technique to pitch your product

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Netflix + YouTube = Half Your Broadband Diet

Netflix + YouTube = Half Your Broadband Diet | On Top of TV | Scoop.it
There are lots of people who want to stream Web video to your house. But odds are that if you’re watching a Web video during prime-time hours, it’s coming from one of two places: Netflix or YouTube. So says Sandvine, the broadband service company. Sandvine says that Netflix and Google’s video site now account for more than half of America’s “downstream” traffic delivered over “fixed networks” — the kind you get at home or at work — during peak hours. That comes from Sandvine’s latest traffic report, and it shows the same trend we’ve been seeing for a while: Netflix accounts for about a third of peak Web traffic in the U.S., and YouTube is coming up on 20 percent.
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Netflix & Marvel Team on Four New Superhero Shows

The Walt Disney Company and Netflix have reached an agreement for Marvel TV to create original live-action series for four popular superhero characters exclusively for the Internet TV network. Marvel is developing four serialized programs leading to a mini-series programming event that will air in 2015. The series are focused on Daredevil, Jessica Jones, Iron Fist and Luke Cage. Netflix has committed to a minimum of four 13-episode series. This will culminate in a The Defenders mini-series event.
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Are Web Series TV Online?

Are Web Series TV Online? | On Top of TV | Scoop.it
You want to watch a show, and everywhere there are scre…

Via Simon Staffans
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Simon Staffans's curator insight, November 4, 2013 3:20 PM

An interesting post by Carrie. "Web series is NOT a media; it's a movement" - bypassing gatekeepers and taking control.

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'You are more likely to summit Mount Everest than click on a banner ad'

'You are more likely to summit Mount Everest than click on a banner ad' | On Top of TV | Scoop.it
Native advertising is the only way forward if publishers want to monetise their content, says Buzzfeed's Jonathan Perelman
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Comcast Offers HBO Without Other Cable Channels in Bundle Aimed at Cord-Cutters and Cord-Nevers

Comcast Offers HBO Without Other Cable Channels in Bundle Aimed at Cord-Cutters and Cord-Nevers | On Top of TV | Scoop.it
Comcast is pitching a new low-cost, broadband-plus-TV bundle designed for consumers who have shunned or canceled traditional cable TV, using HBO as a key enticement for those who don't want to pay ...

Via Vikram R Chari
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TV Networks' Pilot Spending Reflects Cable Competition - Variety

TV Networks' Pilot Spending Reflects Cable Competition - Variety | On Top of TV | Scoop.it
According to numbers crunched by Variety Insight, only 37.5% of put pilot deals made for the 2013-14 development cycle (the current TV season) actually resulted in pilot orders. And only 16.6% of those made it to a series order. Those percentages are sure to decrease for the 2014-15 cycle, as the number of put deals from the Big Four and CW has skyrocketed to 42 as of Oct. 17, compared with 24 for the entire previous cycle. Last year, there were a total of 12 pilot production commitments, all of which went to pilot, but only seven made it to series order. In this go-round, the nets have already made 16 pilot production commitments, and orders will most likely be rolling in for another few weeks.
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NBCU Leads TV Everywhere Efforts Among U.S. Networks

According to a new report from the TV Intelligence Service at IHS, NBCUniversal leads the U.S. TV Everywhere market in providing access to television content on multiple screens, while Epix and HBO support the effort on more second-screen devices than any other premium or basic cable network. NBCU provides TV Everywhere services for 15 of its 18 channels, which is 83 percent of the studio's portfolio of cable and broadcast networks to pay-TV subscribers willing to authenticate on second-screen devices. Epix and HBO were credited as both being very willing to embrace new technologies and offering significant amounts of content via their apps and portals. HBO, Cinemax and BTN2Go are the only three networks to have TV Everywhere authentication agreements with all major U.S. pay-TV operators. Showtime is the only premium network offering linear streaming through TV Everywhere. Starz and Encore were the latest entrants to the TV Everywhere market, and are still missing authentication deals with Comcast and DISH Network.
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Why Apple Needs 22% of the Worldwide TV Business | Analysis & Insight

Why Apple Needs 22% of the Worldwide TV Business | Analysis & Insight | On Top of TV | Scoop.it
This analysis assumes that Apple will launch a TV set product along the lines of that described in the previous section in 2015. Unit sales in 2015 would be around 2 million units, representing a share of total worldwide flat panel TV set shipments of 0.7% Shipments would then grow to reach 15 million in 2017 (4.9% market share) and 72 million units in 2023 (22.2% market share):
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