Will 2013 be the year of social TV, when this growing sector hits the mainstream? Was 2012? There has certainly be a lot of industry activity from consolidations, acquisitions and new product launches.
Even over just the last months, GetGlue’s been acquired by Viggle, Zeebox reached US shores and already’s seeing significant number of downloads, networks like CBS have rolled out new companion experiences, Dish launched its app and there are lots of others seeking to become the breakthrough app and ‘go to’ destination.There’s clearly a lot of dollars chasing the growing second screen audience. Numerous studies have shown that TV viewers are engaged on their devices, be they laptops, tablets or smartphones. Which of all the apps now in the marketplace will become the social TV ‘killer app’ is still to be determined – and in fact that app (or likely apps) may not even exist yet.