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This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia. It illustrates Draftfcb's commitment to creating...
Via Simon Staffans
The number of service providers offering multiscreen video to connected devices such as smartphones, PCs, and tablets using a residential gateway will grow from its current 6% to 50% by 2014 research by Infonetics is predicting.
To keep its costs low, ABC is using cloud technology to deliver the live streams to viewers. Network executives are calling Watch ABC a game-changing innovation for the broadcast television industry. Well, if you can't beat 'em, join 'em. Or perhaps, broadcasters have decided to beat 'em at their own game. After fighting live streaming service Aereo and other similar hybrid TV services, which carry network programming, in court for over a year, ABC this week became the first broadcast network to stream its entire program lineup over the Internet to viewers in New York City and Philadelphia.
Near 50 percent of Norwegians below 30 use social media while watching TV, a recent study from TNS Gallup shows.
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching. Adobe’s research found: Digital video consumption has grown 30 percent year over year in Q4 2012.From Q3 to Q4 2012 alone, video consumption grew 13 percent.There has been 50 percent growth in video streams since Q1 2011.New TV and sports content drove the highest growth in video streams in Q4 2012. This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers.
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
Via Simon Staffans
German withdrawal from DTT would leave a hole at the heart of the blue DVB-T zone that has been expanding from its European base. The success story of the DVB’s digital terrestrial standard is being blotted by defections at the center of its zone in Germany as broadcasters there are deterred by lack of commitment from the authorities. The latest planning to cease transmissions, later this year, are the Bavarian regional broadcasters Euronews, home shopping Channel 21 and Regionalfernsehen Oberbayern and 21 and Bibel TV. This follows the more serious withdrawal by national commercial broadcaster RTL, which has announced that its four channels, RTL, RTL 2, Vox and Super RTL, will stop DTT transmission on August 1.
Over-the-top video market grew 60% last year to pass US$8 billion, driven by companies like Netflix, Hulu, Apple, and Amazon, according to newfigures by ABI Research. The research found that the three largest markets – North America, Europe, and Asia-Pacific – experienced year-on-year growth in excess of 50% in 2012. ABI predicted that as mobile devices like tablets and other connected devices continue to spread, the market will pass US$20 billion by2015. “The shift to digital and OTT distribution is accelerating, particularly as content providers increasingly warm up to these channels,” said ABI senior analyst Michael Inouye.
Aereo: Pay for free TV CNN First, new to Aereo? Here's how it works: Broadcasters control the retransmission of their shows online, but Aereo found a way around that.
To my delight I’ve seen a lot of great transmedia-related projects turning up left and right in the TV business over the past months. One of the most obvious is of course ”Defiance”, which for the ...
Via Simon Staffans
(Reuters) - Former News Corp president Peter Chernin has bid around $500 million for Hulu, the online video streaming service he helped create in 2007, according to two sources with knowledge of Hulu's sale process. Chernin is a former Hulu board member who now runs a media holding company. It is not known if other bidders have come forward.
Video advertising will double approximately every two years until all online ads will be video ads. That's right -- all online ads will be video. Read more about Cameron Yuill predictiond, Founder and CEO of AdGent Digital.
HBO could widen access to its HBO GO online streaming service by teaming up with broadband Internet providers for customers who do not subscribe to a cable TV service, according to HBO's Chief Executive Richard Plepler. "Right now we have the right model," Plepler told Reuters on Wednesday evening at the Season 3 premiere of HBO's hit TV show "Game of Thrones." "Maybe HBO GO, with our broadband partners, could evolve."
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12% of Americans commit ‘Netflix Adultery’ [study] New York Magazine’s The Cut coined the term “Netflix Adultery,” the act of binge-watching TV episodes ahead of your significant other when you promised them you’d watch together. Have you been a victim of this horrendous crime? According to Netflix’s survey of 2000 American adults, 12 percent confessed to watching ahead on TV shows they were supposed to save to watch with their partners. Infographic: http://lostremote.com/files/2013/05/Netflix_Final_5-15-13_web640.jpg
Get This Corp has launched an iPad app that allows US viewers to purchase items they see in television shows. One of the first shows to integrate with the app is the political thriller Scandal. Audiences can discover and purchase a variety of products featured in the show, from Olivia Pope's iconic leather opera gloves and long necklaces, to some of her jackets and handbags.
Millennials are tech-savvy, thrifty and more likely to stream entertainment online than other Americans. Have they abandoned the tube for good?
At an exclusive presentation in Munich, US IT company Cisco has announced a range of new video projects and technology partnerships which aim to shape the future of the market.
NBC Universal has announced a lengthy list of multi-screen initiatives ahead of its digital upfront presentation on Wednesday night. The centerpiece is "The Million Second Quiz," NBC's new live competition series. The show is being marketed as the first fully convergent TV experience, where viewers will be able to watch a 24/7 live stream and play along at home in real time. Contestants first compete online before being selected to appear on air.
Germany's national telco Deutsche Telekom is fighting back against OTT players using its broadband network for data-intense services like video-on-demand (VOD) portals without sharing their revenues by throttling the data rate to 384Kbit/s for ADSL and VDSL customers if they exceed the volume included in their tariff.
At the NAB Show in Las Vegas this week, it was clear that rapidly changing viewer consumption habits and the myriad of technical challenges broadcasters are facing to serve them has caused major broadcast equipment suppliers to modestly submit to the penetration of lower-cost competitors and rethink their products offerings. Indeed, for companies like Avid, Chyron, Grass Valley, Harris, Panasonic, Quantel, Snell and Sony, the challenge is clearly one of getting more in tune with what’s going on in the market and dramatically adjusting to the changing times. Make no mistake, smaller-sized companies (in terms of revenue) are equally challenged to “find the next big thing,” but it’s a bit easier for them to change course quickly. And most are, as evidenced by the proliferation on the exhibit show floor of cloud-based components, Web-based interfaces and file management software that cost-effectively add new capabilities.
Syfy is betting even more on social TV, adding some element of interactivity to nearly every new show it presented to advertisers and media buyers at its upfront on Wednesday. "Defiance," the TV series starting April 16 and its complimentary video game, was the star of the show. But Syfy is already using "Defiance" as a model for its upcoming slate of programming.
My guest is Christian Fonnesbech digital director & producer of 35+ online & transmedia projects. We are going to be discussing Cloud Chamber, his new transmedia mystery produced in Denmark. He...
Via Simon Staffans
Streaming sites seem to have little interest in curtailing the sharing of account information — in part because they can’t. “It also seems like a pretty serious problem,” wrote John Herrman, a senior editor at BuzzFeed and author of the polling report. “
Jeff Cusson, senior vice president for corporate affairs at HBO, said, the network doesn’t view the sharing “as a pervasive problem at this time.”
Intel: The Big Bet That Could Change TV Dishes that size are typically found on the premises of a breed of company nothing like Intel: pay-TV distributors who need the kind of equipment. Variety's Andrew Wallenstein has a look at Intel's invention, the one Media CEO Eric Huggers doesn’t want anyone to get a glimpse of the product Intel Media is solely devoted to creating until it is ready.
About 1.08 million U.S. pay-TV customers canceled service in favor of Netflix Inc. and other online options last year, according to a report, while the proportion of TV viewers watching full episodes free online declined. The estimate from Toronto-based Convergence Consulting Group brings the total number of cord-cutters to 3.74 million since 2008. The total will reach 4.7 million this year, the group forecast. The number of people canceling service last year was equal to 1.1% of pay-TV accounts. The pace of defections, along with younger viewers who never sign up, is slowing growth in pay TV subscriptions, according to Brahm Eiley, president of Convergence Consulting. Cable, satellite and telephone-based video services added an estimated 31,000 U.S. accounts last year and are forecast to gain 98,000 this year.
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