451 Research's ChangeWave service issued a survey that showed Netflix is still king of the space, but Amazon is more than just a pretender standing in the shadows.
"Consumers continue to shift toward Amazon's Instant Video service," Andy Golub of 451 Research's ChangeWave service said in a news release. "As Amazon TV and movie content becomes more competitive with Netflix, its popularity is surging among consumers."
Of course "surging" always needs to be put into perspective. According to the survey of 1,115 American consumers, Netflix, at 82 percent, is well ahead of the rest of the field, even though it's down two points since last February. Amazon Instant Video is second, up five percentage points to 22 percent, followed by iTunes (16 percent) and Hulu Plus (8 percent).