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On the Bullseye
How targeting your audience is the key to social media.
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Other Social Media Sites to Reach Your Target Audience

Other Social Media Sites to Reach Your Target Audience | On the Bullseye | Scoop.it

Facebook, Twitter, blogs, Pinterest, Google+, Tumblr. These are all popular social media sites that you have no doubt looked into throughout the process of determining your social media campaign and setting goals for your brand. However, have you heard of or thought about using any of these other social media sites to reach your target audience? Is your target audience engaged on any other social media site? This article explores targeting your audience using Reddit, Y! buzz, Sphinn, Tip'd, and Kirtsy. 

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Tumblr vs. Pinterest

Tumblr vs. Pinterest | On the Bullseye | Scoop.it

This article gives a detailed description about the difference between Tumblr and Pinterest. In addition, it gives demographic information about what platform you should use if your target matches these groups. For example, "the primary demographic for Pinterest is females aged between 25 and 44." On the other hand, "Tumblr’s demographic is much younger, between 18 and 25, of both sexes." Which is better for your target audience? You decide. 

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Latest Social Media User

Latest Social Media User | On the Bullseye | Scoop.it

A new target audience is finally engaging on social media-Dads. According to Hispanic PR blog, market researchers found that "millennial dads have more online friends than millennial moms." This opens up a new target audience for businesses and brands to reach out to and engage with. If your target audience is men ages 30-50 with children, having a social media campaign could be beneficial to your brand. 

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These tips will help define your blog’s target audience

These tips will help define your blog’s target audience | On the Bullseye | Scoop.it

Blogging is also a popular social media tool that can create conversation and exposure to your brand or company. This article written by Sherilynn Macale, featured on The Next Web, includes tips about how to define your blog's audience. She encourages her readers to consider the following when blogging to a specific audience: 

1. Who is your target audience? 

2. Reach beyond your target audience 

3. What is your target demographic? 

4. What is your niche? 

5. Understand who else your audience is reading 

6. Your audience and niche can change. 

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Who's Using Which Sites?

Who's Using Which Sites? | On the Bullseye | Scoop.it

This infographic gives an extensive overview on which users are on which social media sites such as Digg, Stumbleupon, Reddit, Facebook, Linkedin, Twitter, Myspace, and Ning. The infographic focuses on age, gender, income level, and education level. Therefore, you can determin what social media site is right for your brand based on these categories. 

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Facebook vs. Twitter

Facebook vs. Twitter | On the Bullseye | Scoop.it

Which social media platform is your target audience most likely to be found on? This infographic displays the differences in Facebook and Twitter users to help you narrow down which platform is best for your audience from a branding perspective. 

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Are You Better Off Targeting Twitter or Facebook Users?

Are You Better Off Targeting Twitter or Facebook Users? | On the Bullseye | Scoop.it

This link to Smart Brief on Social Media is a compilation of articles with related topics to whether a business or brand should target Twitter or Facebook users, as both platforms have unique users. Overall, Twitter users are more likely to become brand advocates or make purchases after following a brand. Facebook users, on the other hand, have stronger initial relationships with the brands they choose to support, but do not strongly make purchases after a brand. Looking back at your own goals of your social media campaign will help determine which type of user you are looking to target. 

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Google+ Targets Males and Students

Google+ Targets Males and Students | On the Bullseye | Scoop.it

Google+ was launched in June 2011 and was developed to become a platform where sharing was more realistic to real life. In addition, businesses are highly encouraged to create a Google+ account to connect with customers and form relationships. One of the coolest features about Google+ is that once an account is created and content is shared, it increases the chances of your company being more searchable on Google. According to Mashable, men make up 67% of Google+'s audience and 20% of students are using the network. If your target audience is male, a student, or both, Google+ is a great platform for your brand to use.

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Targeting Active Customers

Targeting Active Customers | On the Bullseye | Scoop.it

According to this article by Amanda Gagnon, featured by AWeber Communications, these five tips can help "sweeten your social media campaign" and ensure that you are connecting with your target audience. 
1. Target the Right Readers

2. Know Who your Customers are

3. Choose the Appropriate Marketing Mediums

4. If It Makes Sense, Split Part of the Group Off

5. Send Content Your Audience Wants 

Use these tips to target your active customers and engage!  

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Targeting Within Google+

Targeting Within Google+ | On the Bullseye | Scoop.it

A thought I had relating to Google+ and targeting your audience is that Google+ has its own built in feature of targeting a selecting group of people that can receive content. These are called circles. Within your business profile you can determine which users fall under what circles to separate the content that each group is interested in. For example, St. Edward's Google+ page may consider seperating faculty in one circle and students in another. This has endless possibilities for St. Edward's to send out information that student would be interested in specifically to students and vice versa. Overall, this promotes a positive and engaging experience for your target audience. 

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Case Study: Komen Uses Social Media to Reach Target Audience

Case Study: Komen Uses Social Media to Reach Target Audience | On the Bullseye | Scoop.it

The Austin affiliate of the Susan G. Komen for the Cure campaign is among many nonprofits in Austin utilizing social media to target their audience. Maura McDermott, the Austin's community and volunteer services coordinator for Komen is featured in the article. "Social media has been fantastic for us," McDermott said. "We're able to reach a group of individuals who either might not have known about us, or we wouldn't have had as much exposure to them. It opens up the door for us to give them news, updates, share volunteer opportunities and let them know about events." Komen Austin is also benefitting from the age demographics of Facebook, Twitter, and YouTube users that have gotten older as more people are becoming comfortable with social media and using the internet. 

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What Social Media Site is Best for Your Business?

What Social Media Site is Best for Your Business? | On the Bullseye | Scoop.it

Consider using this infographic to help you determine what social media platform is best for you depending on your type of business. 

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Why Utilize Social Media?

Why Utilize Social Media? | On the Bullseye | Scoop.it

This article from Millenial Chat outlines great statistics on the number of users on social media sites a day. It also relates social media as a "Marketing All You Can Eat Buffet" based on the shear number of social networking sites available today. Is your target audience among these numbers? Why should your business utilize social media? 

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Effectively Engage with Your Twitter Audience

Effectively Engage with Your Twitter Audience | On the Bullseye | Scoop.it

Is Twitter appropriate for your target audience? This post includes 12 steps and tips on how to effectively engage your target audience on Twitter to maximize the impact of your company or brand. It also gives the basic steps on setting up a Twitter account and how to properly communicate with your Twitter followers and brand influencers. 

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Demographic Data of Pinterest Users

Demographic Data of Pinterest Users | On the Bullseye | Scoop.it

Are you considering using the newest social networking site, Pinterest, in your social media plan but not sure if it would be beneficial? Remember to always review your exisiting and ideal customers first before looking toward a new platform. Then, decide whether or not the platform is currently being used by your target audience. This article shows demographic data for Pinterest users and notes that 80% of users are female. Males are starting to show more interest in the platform, but Pinterest is a good place to start if you are targeting women or moms. 

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Hope Bolton's comment, April 5, 2012 10:43 AM
Great pie chart! This can be really useful for companies trying to use Pinterest while identifying their audiences!!
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When to Connect to Your Target Audience

When to Connect to Your Target Audience | On the Bullseye | Scoop.it

In addition to knowing who your target audience is, knowing when your target audience is most engaged is important as well. If your target audience is a business person between the ages of 32-50, the best time to engage is at noon (during lunch break) and 6pm (when your target is home from work). However, if your target audience includes college students male and female between the ages of 17 and 23 they are most likely to be online using social media in between doing homework at midnight and later. Knowing when your target audience is online is key to engaging with them and creating conversation around your brand. According to this study from Vitrue, most Facebook users are active at 3pm. 

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Right on Target

Right on Target | On the Bullseye | Scoop.it

This blog post, Right on Target, is featured as my first blog post on my Social Media for Public Relations class blog. The post relates the importance of targeting your audience and understanding your customers when developing a social media campaign. Understanding your existing customers, identifying ideal customers, and combining your exisiting customers with your ideal customers to look toward the future are the first steps in targeting your audience. Read more posts to determine what social media platform is best for your target audience. 

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