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Readability and SEO

Readability and SEO | On Social Media | Scoop.it
Great content isn't great unless it gets read. Make sure your content is readable before you double down on your content marketing efforts.

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What's everyone doing in social media?
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social media, best practices

social media, best practices | On Social Media | Scoop.it
Companies are more and more invested in social media to communicate about their business. You must know the codes to ensure (...)
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Good suggestions for social media posting for businesses.

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How IBM uses social media to sell, sell, sell - Vote for the best company in Raleigh/Durham's business competition

How IBM uses social media to sell, sell, sell - Vote for the best company in Raleigh/Durham's business competition | On Social Media | Scoop.it
Social media isn’t just about self-expression. It’s about selling - both your...
Urban Book Editor's insight:

This is interesting because I do not think of IBM when I think of social media, in part, because IBM stikes me as such a buttoned up, white shirt and suit company versus social media's laid back, jeans and t-shirt persona.

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Facebook Fatigue Among Teens Should Freak Out Marketers

Facebook Fatigue Among Teens Should Freak Out Marketers | On Social Media | Scoop.it
Teenagers snubbing Facebook could mark a dramatic, and troublesome, marketing shift for youth brands

Via Genevieve Lachance
Urban Book Editor's insight:

It does seem my younger kids aren't as interested in Facebook as their older sister and her friends were (and still are) although I'm not sure I see Facebook going the way of MySpace anytime soon.

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Tomas Jansma | FlexMind's comment, April 13, 2013 5:43 AM
I wrote to Marck to make a 160 degree turn but he didn't answer. http://www.flexmind.nl/FlexMind-Blog/?p=766
mcgrawmarketing's curator insight, April 13, 2013 7:28 AM

I've been seeing this happen over the past few years...a slow migration off Facebook to places unknown. Well those unknown places are identified in this article and I have to admit that Twitter is a huge surprise.  (Sure, it's like texting but it's not!)

 

Now we can expect to see lots of blog posts and articles on "Developing an effective strategy for SnapChat."

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Stop annoying your social-media audience before it's too late - Denver Business Journal

With the whole world connected and cross-connected through social media and digital...
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A simple but useful approach to evaluating a company's use of social media...

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Controversial Black Question Time 2013

The third video in the Controversial Blackness 2013 series, "Controversial Black Question Time," features panelists addressing provocative questions on theme...
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Facebook Acquires Storytelling Site Storylane in Talent Grab

Facebook Acquires Storytelling Site Storylane in Talent Grab | On Social Media | Scoop.it
Facebook has acquired Storylane, a relatively young social network focused around telling stories, for an undisclosed sum. Storylane announced the acquisition in a blog post Fri...
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2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore

2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore | On Social Media | Scoop.it
As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at search engine marketing agency, Anvil Media, we like to not only know what’s going on here and now, but project ahead about what we think the next big things will be.

Each year the Anvil team takes out our crystal ball and stares into the future of digital marketing.

Read more at: http://www.business2community.com/online-marketing/2013-search-engine-social-media-marketing-predictions-you-cant-ignore-0359112
Via Antonino Militello
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How will you leverage these Social Media Marketing Predictions?

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Google Plus: The Most Under-Appreciated Must-Use Social Media Tool

Google Plus: The Most Under-Appreciated Must-Use Social Media Tool | On Social Media | Scoop.it

Since I'm a skeptical Google+ user also, this was an interesting article for me. "Here's what you need to know about rolling out your small business on Google+."


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How Stories Make Customers Fall in Love

How Stories Make Customers Fall in Love | On Social Media | Scoop.it
Connecting with your customers' highest aspirations will turn them into evangelists for your brand. Here's how to do it.

 

It's a crowded marketplace out there. And you have a small advertising budget. How do you break through the clutter and capture customers' attention?

 

By telling them the right story. That's the word from Jonah Sachs, a brilliant marketer who helped create The Meatrix and The Story of Stuff, which between them have been viewed more than 65 million times online. He's put some of his teachings into his new book Winning the Story Wars.

 

Sachs says there's never been a better time to be a small company. "In the old broadcast model, you'd have to get access to expensive machines to get your message out, and there were gatekeepers," he says. "Now, there's a real chance to target the audience you want to reach and get evangelists to help you." The key, he says, is to target the right people with a message they'll want to pass along.

 

[Image credit: Shutterstock]


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Readability and SEO

Readability and SEO | On Social Media | Scoop.it
Great content isn't great unless it gets read. Make sure your content is readable before you double down on your content marketing efforts.

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How to Write Great Blog Content : @ProBlogger

How to Write Great Blog Content : @ProBlogger | On Social Media | Scoop.it
Successful bloggers have to keep their heads around many different aspects of the medium - but at it's core is ...
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Where Does Google+ Fit Into Your Social Media Tool Kit?

Where Does Google+ Fit Into Your Social Media Tool Kit? | On Social Media | Scoop.it

From The Article: "Time Spend by Average Social Networking User per month (Infographic compiled and designed by Go-Gulf.com)

 

Thus measuring time spent and user engagement reflects poorly on the benefits of Google+ which are really all about one key thing: search.

 

Search engine optimization for any given site has always been important and it’s becoming even more so with the constant updates being made by Google, Yahoo and Bing, both on the web and the mobile web.

 

Not to mention the increasing trend where social, local and mobile are morphing into one big platform where reaching and engaging with customers will be the utmost challenge.

 

Posting on a Google+ brand page helps your rankings, in particular as Google rolls out more changes with regards to travel search, Places, Maps and other integration projects yet unannounced".

 

Full Article Here: http://www.business2community.com/google-plus/where-does-google-fit-into-your-social-media-tool-kit-0200211


Via Antonino Militello
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John van den Brink's comment, June 20, 2012 2:24 PM
Thank you Don!
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How Employers Really Feel About Social Media [INFOGRAPHIC]

How Employers Really Feel About Social Media [INFOGRAPHIC] | On Social Media | Scoop.it
Social media is great for job seekers and recruiters, but how do employers really feel about it? Find out in this infographic.
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The New Google Algorithm | Social Media Today

The New Google Algorithm | Social Media Today | On Social Media | Scoop.it
If you’ve not noticed any significant changes in the last month, then it looks like you’ve escaped unscathed.
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How to Trigger Word of Mouth

How to Trigger Word of Mouth | On Social Media | Scoop.it
There’s a science behind word of mouth and why things go viral. Six key principles. Here is the second one.Last week I wrote a post about the secret science behind viral that went, well…
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The Film Made by More Than 5000 People: Nicolás Alcalá Talks About His Transmedia Project ‘The Cosmonaut’

The Film Made by More Than 5000 People: Nicolás Alcalá Talks About His Transmedia Project ‘The Cosmonaut’ | On Social Media | Scoop.it

V Renée "Have Nicolás Alcalá and his team at Riot Cinema Collective discovered the future of filmmaking?" ...


Via The Digital Rocking Chair
Urban Book Editor's insight:

Very cool project... an inventive way to not only get a film made but also to involve people from around the world.

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The Digital Rocking Chair's curator insight, April 13, 2013 12:54 AM

A great read, especially towards the end of the interview when the film's distribution strategy is discussed.

Carmenne K. Thapliyal's curator insight, April 13, 2013 4:52 AM

About creative freedom and distribution strategy. Would love to go for this one

Henrik Safegaard - Cloneartist's curator insight, April 13, 2013 10:26 AM

The Cosmonaut is an epic story.

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Facebook must defend 'timeline' in court - Silicon Valley Business Journal

Facebook must defend 'timeline' in court - Silicon Valley Business Journal | On Social Media | Scoop.it
A small social networking company got the go-ahead to take on the world’s biggest...
Urban Book Editor's insight:

Facebook got a trademark on the word "face" and is suing other companies using "book" in their names or the names of their products. Now, it has to defend itself in a lawsuit by a company that released a "timeline" feature back in 2009, two years before the Facebook timeline. 

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Study exposes social media sites that delete photographs' metadata - British Journal of Photography

Study exposes social media sites that delete photographs' metadata - British Journal of Photography | On Social Media | Scoop.it

Study exposes social media sites that delete photographs' metadata - British Journal of Photography http://t.co/jVm6MaoNkT via @1854

Urban Book Editor's insight:

This is important for anyone who shares professional photos. Take note of Twitter and Facebook in particular.

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Facebook Starts Sending Out Notices for Sponsored Stories Settlement

Facebook Starts Sending Out Notices for Sponsored Stories Settlement | On Social Media | Scoop.it
If you receive a message purporting to be from Facebook with the subject "LEGAL NOTICE OF SETTLEMENT OF CLASS ACTION" — don't worry, it's legitimate. Facebook is sending propose...
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I was wondering whether or not the e-mail was legitimate...

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The Biggest Sites In Social Publishing

The Biggest Sites In Social Publishing | On Social Media | Scoop.it
The goal for websites, more than ever, is to get content to go social. These are the ones who are succeeding. Update: More data added below.
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Algorithms Can Help Curators Pre-Filter, Discover and Learn From Like-Minded Colleagues

Algorithms Can Help Curators Pre-Filter, Discover and Learn From Like-Minded Colleagues | On Social Media | Scoop.it


Robin Good: Alexis Dufresne of Faveeo, an up and coming information filtering and discovery tool not yet available to the general public, has been posting some interesting articles on topics related to news curation, filtering and discovery.

 

In particular, I found interesting his recent analysis on automated solutions and algorithms designed to help scale curation efforts, as these are generally discarded as inappropriate for any type of professional work. But, as he rightly points out, there are several tasks inside a curator workflow that can indeed help and reduce the curator's workload without limiting his ability to manually select and edit what he finds most appropriate.

Alexis pinpoints at least three different areas in which algorithms and automated operations can indeed greatly help the curator's work. These are:

 

1) Discovery of new sources and networks: ...By teaching a machine about the kind of sources and users a curator is looking for, a machine could process from the incredible mass of sources and people out there to figure out those who are likely to be trusted sources of information. By using techniques of text analysis, social reach, semantic density, popularity and more, this task could be done by a machine.

 

2) Learning the profile of a curator: A lot of engines are focusing on filtering the semantic meaning of an article in order to recommend other content. But by using advanced NLP techniques and text extraction methods, we could go further and have an idea of the tone, the lenght and other signals that can indicate the preferences of a human curator, other than simply the actual keywords used in the text.

 

3) Social recommendations: ...By detecting users that seem to click, like, share or save the same articles, we can connect them together to mutualize their search and discovery operations, in order to speed things up.

 

Rightful. Helpful. 8/10

 

Full article: http://www.faveeo.com/computer-assisted-curation-lets-figure-out-best-system-help-scale-curation-operations

 

 


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Faveeo's comment, April 18, 2013 7:20 AM
Faveeo Update : Two new features to speed up fresh discovery - http://eepurl.com/ycrBL
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Data-Driven Brand Storytelling

Data-Driven Brand Storytelling | On Social Media | Scoop.it
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.

 

How much more compelling would your brand storytelling be if data were the focus of your content strategy?

In a recent article published here on CMI, Colleen Jones asked the question, “Can digital branded content ever be taken seriously — even as seriously as journalism?”

 

Without a doubt journalism has had a huge head start when it comes to creating stories that capture hearts and minds. Part of that success comes from using research data (polls, surveys and feedback) to understand what readers find valuable, particularly as it relates to the issues and problems they face.


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5 Critical Mistakes Businesses Make with Social Media | Social ...

5 Critical Mistakes Businesses Make with Social Media | Social ... | On Social Media | Scoop.it

he top five mistakes businesses make when promoting their products and services through social media:1: We know you are a business, but please don't remind usThe biggest mistake businesses make with social media is ...

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SEO for Facebook Pages

SEO for Facebook Pages | On Social Media | Scoop.it

From the Article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that.

 

With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages.

 

The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines.

 

The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page.

 

The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource".

 

Take a look at this video here: http://www.searchenginejournal.com/seo-for-facebook-new-video-revealed/44985/


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How to Get More Twitter Followers—and Keep Them

How to Get More Twitter Followers—and Keep Them | On Social Media | Scoop.it
Look—email marketing is still king, but if you’re sold on using Twitter for your business, you might as well do it the right way. So, what’s the secret? How can you get more twitter followers? The answer is simple.

Via Laura Brown, Robert Chazz Chute
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