Social media isn’t just about self-expression. It’s about selling - both your...
Urban Book Editor's insight:
This is interesting because I do not think of IBM when I think of social media, in part, because IBM stikes me as such a buttoned up, white shirt and suit company versus social media's laid back, jeans and t-shirt persona.
As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at search engine marketing agency, Anvil Media, we like to not only know what’s going on here and now, but project ahead about what we think the next big things will be.
Each year the Anvil team takes out our crystal ball and stares into the future of digital marketing.
Connecting with your customers' highest aspirations will turn them into evangelists for your brand. Here's how to do it.
It's a crowded marketplace out there. And you have a small advertising budget. How do you break through the clutter and capture customers' attention?
By telling them the right story. That's the word from Jonah Sachs, a brilliant marketer who helped create The Meatrix and The Story of Stuff, which between them have been viewed more than 65 million times online. He's put some of his teachings into his new book Winning the Story Wars.
Sachs says there's never been a better time to be a small company. "In the old broadcast model, you'd have to get access to expensive machines to get your message out, and there were gatekeepers," he says. "Now, there's a real chance to target the audience you want to reach and get evangelists to help you." The key, he says, is to target the right people with a message they'll want to pass along.
From The Article: "Time Spend by Average Social Networking User per month (Infographic compiled and designed by Go-Gulf.com)
Thus measuring time spent and user engagement reflects poorly on the benefits of Google+ which are really all about one key thing: search.
Search engine optimization for any given site has always been important and it’s becoming even more so with the constant updates being made by Google, Yahoo and Bing, both on the web and the mobile web.
Not to mention the increasing trend where social, local and mobile are morphing into one big platform where reaching and engaging with customers will be the utmost challenge.
Posting on a Google+ brand page helps your rankings, in particular as Google rolls out more changes with regards to travel search, Places, Maps and other integration projects yet unannounced".
A small social networking company got the go-ahead to take on the world’s biggest...
Urban Book Editor's insight:
Facebook got a trademark on the word "face" and is suing other companies using "book" in their names or the names of their products. Now, it has to defend itself in a lawsuit by a company that released a "timeline" feature back in 2009, two years before the Facebook timeline.
Robin Good: Alexis Dufresne of Faveeo, an up and coming information filtering and discovery tool not yet available to the general public, has been posting some interesting articles on topics related to news curation, filtering and discovery.
In particular, I found interesting his recent analysis on automated solutions and algorithms designed to help scale curation efforts, as these are generally discarded as inappropriate for any type of professional work. But, as he rightly points out, there are several tasks inside a curator workflow that can indeed help and reduce the curator's workload without limiting his ability to manually select and edit what he finds most appropriate.
Alexis pinpoints at least three different areas in which algorithms and automated operations can indeed greatly help the curator's work. These are:
1) Discovery of new sources and networks: ...By teaching a machine about the kind of sources and users a curator is looking for, a machine could process from the incredible mass of sources and people out there to figure out those who are likely to be trusted sources of information. By using techniques of text analysis, social reach, semantic density, popularity and more, this task could be done by a machine.
2) Learning the profile of a curator: A lot of engines are focusing on filtering the semantic meaning of an article in order to recommend other content. But by using advanced NLP techniques and text extraction methods, we could go further and have an idea of the tone, the lenght and other signals that can indicate the preferences of a human curator, other than simply the actual keywords used in the text.
3) Social recommendations: ...By detecting users that seem to click, like, share or save the same articles, we can connect them together to mutualize their search and discovery operations, in order to speed things up.
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.
How much more compelling would your brand storytelling be if data were the focus of your content strategy?
In a recent article published here on CMI, Colleen Jones asked the question, “Can digital branded content ever be taken seriously — even as seriously as journalism?”
Without a doubt journalism has had a huge head start when it comes to creating stories that capture hearts and minds. Part of that success comes from using research data (polls, surveys and feedback) to understand what readers find valuable, particularly as it relates to the issues and problems they face.
he top five mistakes businesses make when promoting their products and services through social media:1: We know you are a business, but please don't remind usThe biggest mistake businesses make with social media is ...
From the Article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that.
With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages.
The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines.
The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page.
The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource".
Look—email marketing is still king, but if you’re sold on using Twitter for your business, you might as well do it the right way. So, what’s the secret? How can you get more twitter followers? The answer is simple.