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Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | OnMarketing: topics for professional service marketers | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.

Via Cendrine Marrouat - www.socialmediaslant.com
Jennifer Palmer Farrington's insight:

Try this out on a few headlines - interesting...

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robosheauk's curator insight, May 5, 11:27 PM

This is a great tool if you want to see what Emotional Marketing Value (EMV) your headline has

OnMarketing: topics for professional service marketers
OnMarketing: topics for professional service marketers
Topics and tidbits for professional service marketers.
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15 Mind-Blowing Stats About Inbound Marketing

15 Mind-Blowing Stats About Inbound Marketing | OnMarketing: topics for professional service marketers | Scoop.it

Heightened consumer expectations are changing the ways brands market.

Jennifer Palmer Farrington's insight:

Most interesting fact for me: of B2B firms that blog 2x a month generate 70% more leads than those who don't blog.

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4 Television Commercials That Do Inbound Marketing Effectively

4 Television Commercials That Do Inbound Marketing Effectively | OnMarketing: topics for professional service marketers | Scoop.it
TV commercials are traditionally classified as "outbound" tactics, but here are 4 examples of commercials that advertise with an inbound twist.
Jennifer Palmer Farrington's insight:

While B2B mid-to-smaller firms don't necessarily do a ton of TV spots, the message in this article is that you can even take a traditional medium like TV and use it to engage your audience to reach out and engage with your firm.

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25 Things That Make You Look Dumb on Twitter

25 Things That Make You Look Dumb on Twitter | OnMarketing: topics for professional service marketers | Scoop.it
Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to
Jennifer Palmer Farrington's insight:

One of the best lists for business people out there tweeting...

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3 B2B Brands In Control Of Their Content Marketing

3 B2B Brands In Control Of Their Content Marketing | OnMarketing: topics for professional service marketers | Scoop.it

Experts agree that content marketing, when done right, represents a golden opportunity to make a brand top-of-mind--and the ultimate choice--when the time for a purchase comes around.

Jennifer Palmer Farrington's insight:

Instead of talking about what we can do, it is better for B2B companies to take a position on an issue and use supporting examples.

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Top 5 Goals of Content Marketing for B2B Marketers

Top 5 Goals of Content Marketing for B2B Marketers | OnMarketing: topics for professional service marketers | Scoop.it
Content marketing isn’t exactly a new marketing tactic, but what is new, at least to many marketers, is the concept of leveraging the Internet, SEO and social media as a means of powering content --
Jennifer Palmer Farrington's insight:

Content marketing is the leading marketing tool for B2B to raise brand awareness and to generate leads for the firm.  Done well, it engages your audience - both clients and prospects - and pulls them in to your site to engage with you further.

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Information Technology’s Role in Modern B2B Marketing - exploreB2B

Information Technology’s Role in Modern B2B Marketing - exploreB2B | OnMarketing: topics for professional service marketers | Scoop.it
Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? ...
Jennifer Palmer Farrington's insight:

Marketing and the IT departments are tied together, for better and for worse.  Technology is a totally different beast in the last 10 years, with lead scoring and CRM efficiencies making marketing much easier.

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What if Great Poets and Prophets Had Been Chief Marketing Officers?

What if Great Poets and Prophets Had Been Chief Marketing Officers? | OnMarketing: topics for professional service marketers | Scoop.it
Check out some of Content Strategist Stephanie Kapera's favorite inspirational quotes, re-imagined as marketing advice.
Jennifer Palmer Farrington's insight:

My favorite: Mother Theresa: “Kind words can be short and easy to speak, but their echoes are truly endless.”

Marketing advice: be clear and good intentioned

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Is Curation Noise or News? | Social Media Today

Is Curation Noise or News? | Social Media Today | OnMarketing: topics for professional service marketers | Scoop.it
I expect I’ll take some lashings for this opinionated piece, but I have to get this off my chest. You see, I want to help you be a successful practitioner of content marketing. Anyone who knows the keyboard shortcuts for cutting and pasting can serve you content—content they didn’t create. Are you cutting it with curation?
Jennifer Palmer Farrington's insight:

Great article talking about the ways curating should be done - carefully and with a point-of-view.  

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The Optimal Length For Video Marketing Content

The Optimal Length For Video Marketing Content | OnMarketing: topics for professional service marketers | Scoop.it
Videos are tricky. They're fun and shareable, but unlike banners and photos, in many cases, it’s our audience choice whether to watch it or not.
Jennifer Palmer Farrington's insight:

One of the best articles out there that takes the time to explain the types of videos and that the length is based on the type and the readers attention span.

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The One Mistake Almost Everybody Makes on Twitter [Quick Tip]

The One Mistake Almost Everybody Makes on Twitter [Quick Tip] | OnMarketing: topics for professional service marketers | Scoop.it
Learn the one mistake practically all of us are making on Twitter, and how you can ensure you don't make it moving forward!
Jennifer Palmer Farrington's insight:

I've done this a few times - try to avoid starting a tweet with a @


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"Big Data Analytics" cartoon | Tom Fishburne: Marketoonist

"Big Data Analytics" cartoon | Tom Fishburne: Marketoonist | OnMarketing: topics for professional service marketers | Scoop.it
Marketers have never had more data at their disposal. The opportunity to glean insights by crunching all of these new sources of data is pretty intoxicating. Yet having access to the data is only one part of the equation. Making sense of the data is the harder part.
Jennifer Palmer Farrington's insight:

This is a common problem - seeing correlations between items that don't imply causation....be careful out there!

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Content Marketing Ideas in a Periodic Table!

Content Marketing Ideas in a Periodic Table! | OnMarketing: topics for professional service marketers | Scoop.it
A tool that generates content marketing ideas for marketing departments.
Jennifer Palmer Farrington's insight:

Cool way to map out your content marketing strategy - I've got this printed in my office!

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"Ad Retargeting" cartoon | Tom Fishburne: Marketoonist

"Ad Retargeting" cartoon | Tom Fishburne: Marketoonist | OnMarketing: topics for professional service marketers | Scoop.it
Ad retargeting is on the rise — those ads that stalk you across the internet after you’ve even briefly visited a company’s site. Google is even testing cross-platform ad retargeting, so a site that you visit from your desktop can lead to ads served on your mobile devices.
Jennifer Palmer Farrington's insight:

So true - ad re targeting ruined a few holiday presents this past year for me...

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The Secret to Creating Marketing That Inspires

The Secret to Creating Marketing That Inspires | OnMarketing: topics for professional service marketers | Scoop.it
Looking to develop content that resonates with your audience? Try working in this tip to your strategy.
Jennifer Palmer Farrington's insight:

Instead of jumping right in with the "what" of your marketing, stop and  talk about the "why" and the emotional side of things.

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How Marketing Automation Perfected the Art of Lead Qualification

How Marketing Automation Perfected the Art of Lead Qualification | OnMarketing: topics for professional service marketers | Scoop.it
Marketing Automation has come a long way in the past few decades. Here's how it's helping augment lead qualification.
Jennifer Palmer Farrington's insight:

One of the biggest challenges to the B2B marketing department, is taking a totally rockin' marketing campaign and being able to tie it to leads and eventually sales.  Marketing automation has come a long way in the past 5 years even - making it not perfect, but definitely easier to track cool creative to results.

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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | OnMarketing: topics for professional service marketers | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...
Jennifer Palmer Farrington's insight:

One of the keys to the future of marketing is to make sure we are listening to our marketplace and responding with stories that make sense to them. The closer we can bridge this gap, the better and more efficient the results will be.

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Who are CMOs?

CHIEF MARKETING WHOARE OFFICERS? Today’s business megatrends of social media, mobile, big data, content generation, cloud technology and others are transformin…
Jennifer Palmer Farrington's insight:

Some interesting trends on the CMO role - the average tenure has doubled to 45 months now!

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Instagram User Generated Content Rocks Marketing Results - Heidi Cohen

Instagram User Generated Content Rocks Marketing Results - Heidi Cohen | OnMarketing: topics for professional service marketers | Scoop.it
Is Instagram user generated content (UGC) part of your content marketing mix? Look at research from Laundry Service & Dan Zarrella. Maybe it should be.
Jennifer Palmer Farrington's insight:

Use photos that feel natural in your social media feeds for business.  We are doing this with our "selfie" campaign, showing images of our accountants #WeAreWeiserMazars and a cool fact about them.  It generates way more traffic and interaction then simple content posts.

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Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing

Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing | OnMarketing: topics for professional service marketers | Scoop.it
It's more cost effective to renew business with an existing customer than to acquire a new lead. Here are our 3 essential strategies for engaging customers beyond the purchase, and converting them into powerful advocates for your brand.
Jennifer Palmer Farrington's insight:

How often have you heard that it is much more cost effective to sell to your existing client base rather than cold prospects?  A hundred or so?  Increasing your marketing ROI by using customer advocates to talk about how much they love your firm is the best form of marketing!

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"Sponsored Posts" cartoon | Tom Fishburne: Marketoonist

"Sponsored Posts" cartoon | Tom Fishburne: Marketoonist | OnMarketing: topics for professional service marketers | Scoop.it
Hugh MacLeod once cartooned “If you talked to people the way advertising talked to people, they’d punch you in the face.” Nowhere is this more apparent than in social media, particularly as brands migrate their commercial messages from ads on the side to sponsored posts in the center. I had a chance to go to Facebook’s headquarters recently and was struck by something I heard. When your brand message sits in someone’s news feed between a friend’s birth announcement and another friend’s wedding pictures, your brand message had better be worth it.
Jennifer Palmer Farrington's insight:

Determine if your message is going to interest someone as much as new baby pictures from your cousin.  Write as if you are writing to a close friend.

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Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | OnMarketing: topics for professional service marketers | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.

Via Cendrine Marrouat - www.socialmediaslant.com
Jennifer Palmer Farrington's insight:

Try this out on a few headlines - interesting...

more...
robosheauk's curator insight, May 5, 11:27 PM

This is a great tool if you want to see what Emotional Marketing Value (EMV) your headline has

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Break Out, Don’t Launch, Your Public Relations - Business 2 Community

Break Out, Don’t Launch, Your Public Relations - Business 2 Community | OnMarketing: topics for professional service marketers | Scoop.it
“Think about the market landscape while... http://t.co/mCJnvn2IuX #PublicRelations”
Via Ron Carson
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Busy Season Survival Tip #29: Celebrate the End! (#WhenSharksFly Production)

Every day since 3/6, we've posted a busy season survival tip, inspired by your suggestions. And enacted by a flying shark. We're happy to present our #WhenSh...
Jennifer Palmer Farrington's insight:

Here it is - the last day of tax busy season and Sheldon the Shark is free!

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Jennifer Palmer Farrington's curator insight, April 15, 11:34 AM

Here it is - the last day of tax busy season!  Enjoy Sheldon and his freedom!

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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | OnMarketing: topics for professional service marketers | Scoop.it

Take a look at some blog post title A/B test results, and what the takeaways are for your own title brainstorms.


I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web.


Via Jeff Domansky
Jennifer Palmer Farrington's insight:

Take a look at what other topics are trending and see what information and helpful tips you can provide.

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aanve's curator insight, April 8, 8:38 PM

www.aanve.com

 

Therese Torris's curator insight, April 9, 12:43 AM

pratical advice from HubSpot

laura mata's curator insight, April 9, 7:32 AM

11 resultados basado en Test A/B sobre el éxito en los títulos de los blogs, pequeñas diferencias que provocan grandes resultados http://bit.ly/OD4XNe ;


 

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Why Facebook Is Blue: The Science of Colors in Marketing - - The Buffer Blog

Why Facebook Is Blue: The Science of Colors in Marketing - - The Buffer Blog | OnMarketing: topics for professional service marketers | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Jennifer Palmer Farrington's insight:

Ever wonder why we respond immediately to some offers and not others?  Color plays an important role in how we feel emotions - even for purchases.

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