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4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | OnMarketing: topics for professional service marketers | Scoop.it
You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing.

Via Stefano Principato
Jennifer Palmer Farrington's insight:

As everything is available online, building a personal brand based on content is more important then ever.

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Stefano Principato's curator insight, August 18, 2013 11:02 AM

How this relates to content marketing is using different forms of content is the best way to show exactly why you’re an expert in your field.

dan's curator insight, August 18, 2013 1:51 PM

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing.

OnMarketing: topics for professional service marketers
OnMarketing: topics for professional service marketers
Topics and tidbits for professional service marketers.
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The Secret Weapon of Content Marketing is Public Relations

The Secret Weapon of Content Marketing is Public Relations | OnMarketing: topics for professional service marketers | Scoop.it
If a brilliant infographic is created and never shared, does it really exist?

The world is likely filled with...
Jennifer Palmer Farrington's insight:

Many times I don't think to do a press release around a great article or piece of content - and honestly, I should!

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Top 5 Badass Twitter Influencers to Inspire your Social Voice - Social Media Explorer

Top 5 Badass Twitter Influencers to Inspire your Social Voice - Social Media Explorer | OnMarketing: topics for professional service marketers | Scoop.it
With Twitter influencers it can really go one of two ways. You have the non-stop content generation mills soullessly churning 20+ posts per hour about the latest trends in marketing. And then you have what I like to call the Badass Social Voice Influencers. These select few are defined by how they push the limits of social as a whole. They use the freedom of the internet to foster creativity over conversions. What makes them truly badass is their bravery… Read More
Jennifer Palmer Farrington's insight:

I admire how these individuals craft perfectly their message in such few words, and yet, they are so very powerful.

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Your Storytelling Sucks! - B Squared Media // B² Blog

Your Storytelling Sucks! - B Squared Media // B² Blog | OnMarketing: topics for professional service marketers | Scoop.it
Your storytelling probably sucks if you don't understand the difference between telling me, Me, ME stories and using effective narratives to solve problems.
Jennifer Palmer Farrington's insight:

Talking about how awesome you are is a quick way to turn off your audience

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5 Tips for Millennials Working with Boomers | LinkedIn

5 Tips for Millennials Working with Boomers | LinkedIn | OnMarketing: topics for professional service marketers | Scoop.it
Jennifer Palmer Farrington's insight:

Great tips for Millennials and Boomers/GenX to better communicate and get along in the office.  Was just discussing #3 with a manager yesterday.

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Watch now: Long Island Business Report | Marketing and Social Media | WLIW21 Video

Watch now: Long Island Business Report | Marketing and Social Media | WLIW21 Video | OnMarketing: topics for professional service marketers | Scoop.it
Marketing experts Jerry Alloca and Gabrielle Chwazik-Gee discuss emerging digital trends.
Jennifer Palmer Farrington's insight:

Check out our firm's very own Gabrielle Chwazik-Gee on this segment of Long Island Business Report.  She explains how we use Social Media for our accounting firm. 

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Too Much Content; Not Enough Eyeballs

Too Much Content; Not Enough Eyeballs | OnMarketing: topics for professional service marketers | Scoop.it
We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new...
Jennifer Palmer Farrington's insight:

Make sure that you aren't relying too much on virtual marketing.  Meeting with people face-to-face, making your firm appear "human" is way more effective than a traditional direct mail piece.

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How to Build and Operate a Content Marketing Machine

How to Build and Operate a Content Marketing Machine | OnMarketing: topics for professional service marketers | Scoop.it
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance. The strategy of Content…
Jennifer Palmer Farrington's insight:

Managing your content is a full-time job if done correctly.  Don't get caught up in the process that you forget the purpose - to convert leads.

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24 Ideas to Boost your Innovation Process - exploreB2B

24 Ideas to Boost your Innovation Process - exploreB2B | OnMarketing: topics for professional service marketers | Scoop.it
 Written by Paul Sloane of Destination Innovation. 
I spoke at the annual conference of Ideas UK in Bristol. It was a meeting of people who run suggestions schemes and employee engagement ...

Via jean-luc scherer, massimo facchinetti
Jennifer Palmer Farrington's insight:

This is taking old-fashioned brainstorming to the next level! I love the idea of having a nominated campaign theme a month.

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3 Reasons You Should Care About Your Marketing Strategy

3 Reasons You Should Care About Your Marketing Strategy | OnMarketing: topics for professional service marketers | Scoop.it
How can CMOs measure and track contribution to revenue? See what top marketing leaders are doing differently than their less successful counterparts.
Jennifer Palmer Farrington's insight:

Bottom-line tactics for CMOs

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The Secret to Creating Marketing That Inspires

The Secret to Creating Marketing That Inspires | OnMarketing: topics for professional service marketers | Scoop.it
Looking to develop content that resonates with your audience? Try working in this tip to your strategy.
Jennifer Palmer Farrington's insight:

Instead of jumping right in with the "what" of your marketing, stop and  talk about the "why" and the emotional side of things.

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How Marketing Automation Perfected the Art of Lead Qualification

How Marketing Automation Perfected the Art of Lead Qualification | OnMarketing: topics for professional service marketers | Scoop.it
Marketing Automation has come a long way in the past few decades. Here's how it's helping augment lead qualification.
Jennifer Palmer Farrington's insight:

One of the biggest challenges to the B2B marketing department, is taking a totally rockin' marketing campaign and being able to tie it to leads and eventually sales.  Marketing automation has come a long way in the past 5 years even - making it not perfect, but definitely easier to track cool creative to results.

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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | OnMarketing: topics for professional service marketers | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...
Jennifer Palmer Farrington's insight:

One of the keys to the future of marketing is to make sure we are listening to our marketplace and responding with stories that make sense to them. The closer we can bridge this gap, the better and more efficient the results will be.

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Who are CMOs?

CHIEF MARKETING WHOARE OFFICERS? Today’s business megatrends of social media, mobile, big data, content generation, cloud technology and others are transformin…
Jennifer Palmer Farrington's insight:

Some interesting trends on the CMO role - the average tenure has doubled to 45 months now!

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No Goals? No Career.

No Goals? No Career. | OnMarketing: topics for professional service marketers | Scoop.it

A Marketer’s Take on Goal Setting

“I’m horrified!” I exclaimed in response to my colleague’s statement. A department head had just said that young people today don’t find value in setting performance goals.“They don’t set goals because they feel it doesn’t pay out in the short-or long-term,” was the explanation I was given after my outburst.

Jennifer Palmer Farrington's insight:

My latest article post on LinkedIn talks about the importance of setting individual performance goals and pushing marketers to develop their skills.

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17 Key Content Marketing Metrics to Start Tracking Today

17 Key Content Marketing Metrics to Start Tracking Today | OnMarketing: topics for professional service marketers | Scoop.it
Content marketing can be one of the most effective ways to generate leads. Here are the key content marketing metrics to monitor to optimize your marketing
Jennifer Palmer Farrington's insight:

The stat that made me pause?  Total social shares. Around 30% of website traffic is driven by social media.

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25 Questions I Ask About B2B Content Marketing

25 Questions I Ask About B2B Content Marketing | OnMarketing: topics for professional service marketers | Scoop.it

Here are 25 of the questions I’ve been asking to B2B companies about content marketing. Maybe some of these will make you think about your own content marketing program and opportunities to expand, enhance, and optimize it. I sprinkled throughout some of the tools we often use and recommend.

Jennifer Palmer Farrington's insight:

#1 was the most helpful for me - didn't think of looking for blog topics by using software.

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"7 Deadly Sins of Social Media Marketing" Cartoon | Tom Fishburne: Marketoonist

"7 Deadly Sins of Social Media Marketing" Cartoon | Tom Fishburne: Marketoonist | OnMarketing: topics for professional service marketers | Scoop.it
Last week, the new social network Ello sparked a tremendous amount of attention with its promise to become the Anti-Facebook. Ello is now receiving 45,000
Jennifer Palmer Farrington's insight:

For B2B marketers, we don't necessarily push products, but ideas and content.  However, it still applies that we need to be judicious in what we choose to put out on social media so we don't turn off our marketplace.

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10 Content Marketing World 2014 Lessons - Heidi Cohen

10 Content Marketing World 2014 Lessons - Heidi Cohen | OnMarketing: topics for professional service marketers | Scoop.it
Here are 10 actionable content marketing world 2014 lessons. Apply these actionable content marketing tips to improve your content and business.
Jennifer Palmer Farrington's insight:

Love the gathering stories from employees and customers.  We try to do our social media campaigns using our own employees and customer situations.

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The Death Grip Of Old Marketing Ideas

The Death Grip Of Old Marketing Ideas | OnMarketing: topics for professional service marketers | Scoop.it
The Death Grip Of Old Marketing Ideas By Steve Farnsworth (@Steveology) - Early in my career I managed client-side demand generation: direct mail and ads mostly. I'd been doing this for a while whe...
Jennifer Palmer Farrington's insight:

For B2B firms, finding where in the cycle your buyer knows you to reach out is the area where the majority of marketing dollars should be spent.  If it is referrals - what type?  Lawyers, bankers? Hopefully it is your existing clients too.

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Email Marketing: 3 resources to help you optimize your next campaign

Email Marketing: 3 resources to help you optimize your next campaign | OnMarketing: topics for professional service marketers | Scoop.it

Optimizing to improve your email marketing efforts can be a little overwhelming when you consider all of the moving pieces involved.

Jennifer Palmer Farrington's insight:

Good copy is a must in marketing, but is easy to overlook in the crush to get an email out the door.  Focus on converting the reader's attention into action.

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11 Key Performance Indicators to Help Improve Your Marketing

11 Key Performance Indicators to Help Improve Your Marketing | OnMarketing: topics for professional service marketers | Scoop.it
Looking to improve your marketing? Here are 11 metrics that you should be measuring to gauge your performance.
Jennifer Palmer Farrington's insight:

Establishing and measuring KPIs for marketing is a must if you are going to understand if the activities you are choosing to do will add value or not.

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15 Mind-Blowing Stats About Inbound Marketing

15 Mind-Blowing Stats About Inbound Marketing | OnMarketing: topics for professional service marketers | Scoop.it

Heightened consumer expectations are changing the ways brands market.

Jennifer Palmer Farrington's insight:

Most interesting fact for me: of B2B firms that blog 2x a month generate 70% more leads than those who don't blog.

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4 Television Commercials That Do Inbound Marketing Effectively

4 Television Commercials That Do Inbound Marketing Effectively | OnMarketing: topics for professional service marketers | Scoop.it
TV commercials are traditionally classified as "outbound" tactics, but here are 4 examples of commercials that advertise with an inbound twist.
Jennifer Palmer Farrington's insight:

While B2B mid-to-smaller firms don't necessarily do a ton of TV spots, the message in this article is that you can even take a traditional medium like TV and use it to engage your audience to reach out and engage with your firm.

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25 Things That Make You Look Dumb on Twitter

25 Things That Make You Look Dumb on Twitter | OnMarketing: topics for professional service marketers | Scoop.it
Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to
Jennifer Palmer Farrington's insight:

One of the best lists for business people out there tweeting...

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3 B2B Brands In Control Of Their Content Marketing

3 B2B Brands In Control Of Their Content Marketing | OnMarketing: topics for professional service marketers | Scoop.it

Experts agree that content marketing, when done right, represents a golden opportunity to make a brand top-of-mind--and the ultimate choice--when the time for a purchase comes around.

Jennifer Palmer Farrington's insight:

Instead of talking about what we can do, it is better for B2B companies to take a position on an issue and use supporting examples.

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