OnMarketing: topics for professional service marketers
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The role of artificial intelligence in the E-commerce sector and its scope in future

The role of artificial intelligence in the E-commerce sector and its scope in future | OnMarketing: topics for professional service marketers | Scoop.it
Starting off as an abstract concept in sci-fi movies, Artificial Intelligence has been consistently making in-roads to our lives.
Jennifer Palmer Farrington's insight:

AI is changing the way we communicate. Machine learning and chatbots are able to automate conversations and help with buyers.  

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Almost 70% of CEOs now expect CMOs to lead revenue growth

Almost 70% of CEOs now expect CMOs to lead revenue growth | OnMarketing: topics for professional service marketers | Scoop.it
Goodbye brand ambassador, hello performance marketer.
Jennifer Palmer Farrington's insight:

More is demanded by CMOs  - shifting to be in charge of branding and business development and help achieve top-line growth.

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7 Ways to Utilize SEO Services

7 Ways to Utilize SEO Services | OnMarketing: topics for professional service marketers | Scoop.it

Optimizing your website for search engines is not an easy thing to do. That’s where you need to seek the assistance of professional SEO services. 

Jennifer Palmer Farrington's insight:

Carefully looking at your website every month to review optimization is good. But keep in mind that all changes should have the end user in mind.

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How CMOs Can Know If Their Marketing Campaigns Work

How CMOs Can Know If Their Marketing Campaigns Work | OnMarketing: topics for professional service marketers | Scoop.it
It's not just metrics but the right metrics that matter most for CMOs.
Jennifer Palmer Farrington's insight:

Knowing your metrics are necessary if you are looking to grow your career in marketing. Look to understand how engaged your audience and clients are with your brand - this can quickly give you a beat on how your market efforts are working.

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The Third Silent Career Killer

The Third Silent Career Killer | OnMarketing: topics for professional service marketers | Scoop.it

Do you notice when a team member in the next cubicle is drowning in work? If you’ve finished up for the day and are checking your Facebook page and Instant Messaging friends, do you offer to help or continue to IM?

Jennifer Palmer Farrington's insight:

I’ve had the pleasure of working with exceptional people over my career, and some individuals are naturally gifted with the technical skills to achieve in the workforce. But somehow, in their mind, they never seem to advance as fast or as far as they think they deserve.

Technical skills will only get you so far. You have to work on your soft skills – your emotional intelligence – to get to the next level.

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Why 'Hire Fast' Is The Mantra for This Super-Successful CEO

How just-in-time hiring decisions enabled Nicole Sahin's company, Globalization Partners, to reach number six on the Inc. 5000
Jennifer Palmer Farrington's insight:

Looking to grow fast? You are going to need good people around you and triple the staff you think. Plan for your marketing strategy two years down the road to save problems now.

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9 Ways to Be Indispensable That Never Appear on Performance Appraisals

9 Ways to Be Indispensable That Never Appear on Performance Appraisals | OnMarketing: topics for professional service marketers | Scoop.it
Many are solid. Some are outstanding. And a few--just a few--are indispensable. Here's how to know the difference.
Jennifer Palmer Farrington's insight:

Being 'Indispensable' is a trait that takes thoughtfulness and encouragement each day as you build it into a career.

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Turns Out the World's Best Sales Development Rep Is A Robot

Turns Out the World's Best Sales Development Rep Is A Robot | OnMarketing: topics for professional service marketers | Scoop.it
In the past 10 years, Conversica's Artificial Intelligence has been used by more than 17,000 sales reps world wide and helped create more than $10 billion in sales revenue.
Jennifer Palmer Farrington's insight:

Looks like the robots HAVE taken over and are better at sales follow up then humans.

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3 Keys to Great Content Marketing Design, According to The New York Times

3 Keys to Great Content Marketing Design, According to The New York Times | OnMarketing: topics for professional service marketers | Scoop.it
For the T Brand Studio, visuals don't just look good. They have to serve the story.
Jennifer Palmer Farrington's insight:

A great image should talk to the reader and tie to their senses, drawing them into the story. A good image that is relevant to the content should enable the reader to recall the article longer as well.

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A Data-Driven Look At Where People Are Investing Money In Digital Marketing This Year

A Data-Driven Look At Where People Are Investing Money In Digital Marketing This Year | OnMarketing: topics for professional service marketers | Scoop.it
Companies are prioritizing customers, building brand awareness, and balancing their strategy - that is where they are investing money in digital marketing.
Jennifer Palmer Farrington's insight:

What is the #1 Marketing Priority for U.S. firms? Growing brand awareness! If you can't do anything else this year, take this article and use it as a template for your marketing plan.

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How To Turn Your Entire Staff Into A Social Media Army

How To Turn Your Entire Staff Into A Social Media Army | OnMarketing: topics for professional service marketers | Scoop.it
With 36 million Facebook likes and 10 million Twitter followers, Starbucks has clearly mastered the art of social media.
Jennifer Palmer Farrington's insight:

What is the fastest medium to use to get your brand in the marketplace? Social media. Who are your best ambassadors? Your own employees!  Training and making it as simple as possible for your employees to be excited and engaged to help spread the brand message is key, along with making sure you don't over use and are aligning the audience with the message.

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37 Video Marketing Statistics You Need To Know For 2017 [Infographic]

37 Video Marketing Statistics You Need To Know For 2017 [Infographic] | OnMarketing: topics for professional service marketers | Scoop.it
With the meteoric rise of video, It is not difficult to understand why it is becoming a necessity for marketers in 2017. Video marketing statistic
Jennifer Palmer Farrington's insight:

59% of executives would rather watch video than read text.

So why do we write so much in our emails? Great information on how powerful content becomes once we effectively use video. 

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Using Social Signals to Spot Sales-Ready Leads

Using Social Signals to Spot Sales-Ready Leads | OnMarketing: topics for professional service marketers | Scoop.it
With traditional lead scoring criteria, social signals can paint a sharper picture of where your prospects are in their buying journey & where they're going
Jennifer Palmer Farrington's insight:

As more B2B companies become sophisticated to lead scoring in their CRM systems, how many firms have introduced scoring social media signals into their lead programs? I have to admit, this is pretty advanced! Do  your leads mention you on twitter or reply to your blog posts? Then they can be scored in your lead system. 

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A Quick Guide to Measuring Content Marketing Efforts

A Quick Guide to Measuring Content Marketing Efforts | OnMarketing: topics for professional service marketers | Scoop.it
Simply put, if you’re not measuring, you’re not marketing. In fact, if you’re whipping up blog posts and infographics without business
Jennifer Palmer Farrington's insight:

It takes planning to effectively measure what takes place online to see If the tasks impact your business goals.

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50 Statistics About B2B Sales and Marketing (Mis)Alignment

50 Statistics About B2B Sales and Marketing (Mis)Alignment | OnMarketing: topics for professional service marketers | Scoop.it

50 Statistics About B2B Sales and Marketing (Mis)Alignment 

Jennifer Palmer Farrington's insight:

What happens when marketing and sales work together? They achieve 24% faster three-year revenue growth, and 27% faster three-year profit growth (SiriusDecisions)

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How To Detect (And Deflect) Negative SEO

How To Detect (And Deflect) Negative SEO | OnMarketing: topics for professional service marketers | Scoop.it
An in-depth look at the most common negative SEO tactics, how to detect them, and how to fight back to recover your rankings.
Jennifer Palmer Farrington's insight:

Be on the lookout for when your website traffic is not looking or acting normally in its rankings. 

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Evolve Or Die: Why Digital Transformation Is More Important Than Ever - Brand Quarterly

Evolve Or Die: Why Digital Transformation Is More Important Than Ever - Brand Quarterly | OnMarketing: topics for professional service marketers | Scoop.it
Over the last few years, digital transformation has been one of the hottest topics at just about every business conference and event. It’s a subject which keeps the CEO awake at night yet is not always clearly defined or understood
Jennifer Palmer Farrington's insight:

Any consultant who tells you they will deliver a digital transformation ‘project’ is peddling snake oil. It's no "project!"

The need to help your team to improve,  change, even re-skill where necessary and adapt to the evolution. It's happened, and we have to accept it.

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Boost Your Content Marketing Strategy with these 10 Infographics

Boost Your Content Marketing Strategy with these 10 Infographics | OnMarketing: topics for professional service marketers | Scoop.it
Learn how to more efficiently create, publish and amplify your content with these informative, graphical infographics.
Jennifer Palmer Farrington's insight:

Creating infographics can be a powerful way to boost your article or blog, and make it social media ready for readers to digest. Make it as simple for readers to digest to keep them coming back for more.

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Want to Be More Creative? Do Something Mindless

Want to Be More Creative? Do Something Mindless | OnMarketing: topics for professional service marketers | Scoop.it
Forget brainstorming. What your business really needs is some aimless wandering around the building.
Jennifer Palmer Farrington's insight:

Don't kill creativity. Let your mind wander and be idle, balanced with periods of intense focus.

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The Key To Creating A Great Company Culture (Hint: It's Not The Perks)

The Key To Creating A Great Company Culture (Hint: It's Not The Perks) | OnMarketing: topics for professional service marketers | Scoop.it
Company culture is suddenly a big deal. What is it - and is it really important?
Jennifer Palmer Farrington's insight:

We know the importance of 'Corporate Culture' but do we know exactly what this means?

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The Big Lie About Hard Work

The Big Lie About Hard Work | OnMarketing: topics for professional service marketers | Scoop.it

In the real world, working hard can be a ticket to a dead-end career. Successful executives are usually more politically savvy than hard working.

Jennifer Palmer Farrington's insight:

Success emerges not from working hard but from knowing when to act and when to stop.

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​Change Management Is The New Marketing Capability

​Change Management Is The New Marketing Capability | OnMarketing: topics for professional service marketers | Scoop.it
Jennifer Palmer Farrington's insight:

Change is Here and Digital is Your Name!

Marketing teams need to be coached to understand the way they can integrate digital tools into their jobs to stay relevant as the shift continues to move faster and faster.

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27 Inexpensive Marketing Hacks for Fast Growing Startups

27 Inexpensive Marketing Hacks for Fast Growing Startups | OnMarketing: topics for professional service marketers | Scoop.it
Inspire yourself with these 27 marketing hacks, ideas, and examples you can implement tomorrow in your fast growing startup. See it now!
Jennifer Palmer Farrington's insight:

Short on marketing dollars? Try a few of these marketing ideas on your website, emails and social media pages to increase your leads and conversions. I've used the email signature feature to good use and have seen positive results.

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6 Essential Parts for the Perfect Blog Post

6 Essential Parts for the Perfect Blog Post | OnMarketing: topics for professional service marketers | Scoop.it

Are you ready to start writing content? Or maybe you want to instruct someone on how to write perfect piece of content? 

Jennifer Palmer Farrington's insight:

While we would all like to be the next James Patterson who can write a best seller every year, I know I would settle for being able to write a good blog post. Writing is a formula mixed with a bit of your own personal tone and style. But the main thing - you must have something to say. 

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The big debate: Is 2017 the best time to be a marketer?

The big debate: Is 2017 the best time to be a marketer? | OnMarketing: topics for professional service marketers | Scoop.it
With the electrifying pace of change and sheer volume of emerging technologies, could 2017 be the best time for marketing?
Jennifer Palmer Farrington's insight:

Marketing measurement is easier to track, but with all the different tools available, we still have to make sure we are focusing on what is important to our client and delivering what they want - not just playing with the new shiny tools. 

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