On-line marketing in heavy industries
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New Insignia pricing strategy - Fleet News

New Insignia pricing strategy - Fleet News | On-line marketing in heavy industries | Scoop.it
A strategy we used at Ford and that is a direct consequence of the easy ability for all customers to compare competitor list prices on the Internet.
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Telemarket : voilà, c’est (presque) fini ! Et c’est normal « Olivier Dauvers

Telemarket : voilà, c’est (presque) fini ! Et c’est normal « Olivier Dauvers | On-line marketing in heavy industries | Scoop.it
Olivier Dauvers – Expert Grande Conso
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Et si Google Plus en valait vraiment la peine ? | Atelier Du Numerique

Et si Google Plus en valait vraiment la peine ? | Atelier Du Numerique | On-line marketing in heavy industries | Scoop.it
Si Google+ est encore boudé par les Community Managers, il est important de garder en mémoire qu'il lie tous les services de Google, et par conséquent qu'il doit faire partie d'une stratégie digitale.
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The Best Weapon That Merchants Have To Combat 'Showrooming'

The Best Weapon That Merchants Have To Combat 'Showrooming' | On-line marketing in heavy industries | Scoop.it
A recent study noted that, while shopping in a brick-and-mortar store, 67 percent of people check their smartphones to see if there’s a better price elsewhere, and the majority (62 percent) will leave a store and buy online for a lower price.
Luc Frachon's insight:

Could this become relevant to the automotive industry one day?

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Is Your Industry Growing or Dying?

Is Your Industry Growing or Dying? | On-line marketing in heavy industries | Scoop.it
Largest percentage of growth and decline by industry.
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How to Increase Your Creativity in 9 Easy Steps - by Dumb Little Man

How to Increase Your Creativity in 9 Easy Steps - by Dumb Little Man | On-line marketing in heavy industries | Scoop.it
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Marketing digital : le secteur de l’automobile enclenche la vitesse supérieure

Marketing digital : le secteur de l’automobile enclenche la vitesse supérieure | On-line marketing in heavy industries | Scoop.it
Ce n’est une surprise pour personne, le marché de l’automobile est en mauvaise posture d’un point de vue économique. Période de crise et disparition de la prime à la casse sont les principaux symptômes de la mauvaise santé de ce secteur.
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10 Common Errors In Adwords Campaigns Created For Car Dealers

10 Common Errors In Adwords Campaigns Created For Car Dealers | On-line marketing in heavy industries | Scoop.it
Here are 10 of the most common errors that we see during a Google Adwords audit for campaigns designed for car dealers.
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