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How Neiman Marcus is killing it with Pinterest marketing

How Neiman Marcus is killing it with Pinterest marketing | On Line Marketing | Scoop.it
Most brands still struggle with finding what customers are looking for through social engagement and how to measure performance, but Neiman Marcus has found the sweet spot.

Via Kelly Lieberman
Jacqui Cooper's insight:

Not where you do it so much as how you do it!

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Measuring Success For Your Local SEO Program In 5 Easy Steps

Measuring Success For Your Local SEO Program In 5 Easy Steps | On Line Marketing | Scoop.it
First quarter is over, which means that businesses should be reviewing their SEO progress thus far. Columnist Rachel Lindteigen shares her process for conducting a quarterly business review to evaluate local SEO performance.
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Celebrity social media takeovers create buzz around brands - Mobile Marketer - Social Networks

Celebrity social media takeovers create buzz around brands - Mobile Marketer - Social Networks | On Line Marketing | Scoop.it
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Three Steps to Writing a Stellar LinkedIn Profile Summary

Three Steps to Writing a Stellar LinkedIn Profile Summary | On Line Marketing | Scoop.it
Career Management - If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they ...
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Why You Need an Editorial Calendar for Social

Why You Need an Editorial Calendar for Social | On Line Marketing | Scoop.it
Creating (and continually maintaining) a social editorial calendar is hard work, so why should you even bother? Here are five of our favorite reasons -- the reasons we use one ourselves.
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Not all online marketing is equal

Not all online marketing is equal | On Line Marketing | Scoop.it
Online marketing is the lifeblood of your business, so buy the best you can afford not the cheapest you can find, read on to discover why
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Panda 4.1 Google Leaked Dos and Don'ts - Whiteboard Friday

Panda 4.1 Google Leaked Dos and Don'ts - Whiteboard Friday | On Line Marketing | Scoop.it
Panda is about so much more than good content. Let Josh Bachynski give you the inside information on the highlights of what you should (and should not) be doing.
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Cost-Effective Strategies for Local Online Marketing - SteamFeed

Cost-Effective Strategies for Local Online Marketing - SteamFeed | On Line Marketing | Scoop.it
Marketing, Social Media, Technology, SEO, Business, and Blogging ...
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Engagement in Social Media Marketing - SEO Momma

Engagement in Social Media Marketing - SEO Momma | On Line Marketing | Scoop.it
What is engagement on social media sites? How do you ensure you have the right engagement in your social media marketing efforts?
Jacqui Cooper's insight:

Here's an article I came up with after being asked about engagement on social media. Let me know what you think :)

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Neuroscience and its place in the social world

Neuroscience and its place in the social world | On Line Marketing | Scoop.it
This is the first of three posts that will cover three important books about how the science of mind, brain and mental health, interfaces with society at large. First off, I want to discuss an exce...
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Marketing your business - SEO Momma

Marketing your business - SEO Momma | On Line Marketing | Scoop.it
A business that stops marketing, is like a starving man who refuses to eat. They both die. — SEO Momma (@seomommasays) November 29, 2013   Trying to save money by cutting your marketing budget?
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The 5 Elements of Inbound Marketing [INFOGRAPHIC] - AllTwitter

The 5 Elements of Inbound Marketing [INFOGRAPHIC] - AllTwitter | On Line Marketing | Scoop.it
The 5 Elements of Inbound Marketing [INFOGRAPHIC]
Jacqui Cooper's insight:

Those who know me, know I love a good infographic, here's another one to add to the collection. Inbound marketing is the most efficient way to gain attention and if you've not started doing it, perhaps this will help you make the change.

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Right Brain's curator insight, February 2, 2014 6:34 AM

inbound marketing works like an ecosystem

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Study: Twitter’s influence on holiday shopping

Study: Twitter’s influence on holiday shopping | On Line Marketing | Scoop.it
Throughout the year, and especially during the holidays, Twitter brings people closer to a particular passion: shopping. According to Crimson Hexagon, holiday shopping conversations increased in 2012 by 30% over the previous year.
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How will Google’s Hummingbird update affect law firm SEO?

How will Google’s Hummingbird update affect law firm SEO? | On Line Marketing | Scoop.it
Did you notice any major dips or spikes in your website traffic recently?
Last week, Google quietly announced that their Hummingbird algorithm update went into effect about a month ago.
Jacqui Cooper's insight:

Some sensible advice here too!

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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | On Line Marketing | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
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Facebook gains on YouTube

Facebook gains on YouTube | On Line Marketing | Scoop.it
BOSTON: YouTube's position as the default option for viewing online video is coming under ever greater threat from Facebook, as new data show the social network accounted for a quarter of all Super Bowl ad views compared to 1% last year.
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Aspect digital-marketing

http://aspectdigitalmarketing.com I get pretty fed up with all the articles declaring the death of SEO/Online marketing. Sure it's changed, but dead? Not in ou…
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Why You Need Online Marketing - Aspect Digital Marketing

Why You Need Online Marketing - Aspect Digital Marketing | On Line Marketing | Scoop.it
Still think you don't need online marketing? Perhaps this article might change your mind, that is, if you have the courage to read it...
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9 social media trends to watch in 2015

9 social media trends to watch in 2015 | On Line Marketing | Scoop.it
What will 2015 hold for social media? We spoke with industry thought leaders about what's emerging, continuing, and fading out for next year.
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Mark Zuckerberg Just Revealed His Grand Vision For The Next 10 Years Of Facebook

Mark Zuckerberg Just Revealed His Grand Vision For The Next 10 Years Of Facebook | On Line Marketing | Scoop.it
Get ready for a big 2015.
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Introducing Paper – Stories from Facebook

Introducing Paper – Stories from Facebook | On Line Marketing | Scoop.it
Facebook Newsroom - Explore and share stories from friends and the world around you
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What brands need to know about holiday shoppers and social media [INFOGRAPHIC] | shopping and social media [INFOGRAPHIC]Social Media Today

What brands need to know about holiday shoppers and social media [INFOGRAPHIC] | shopping and social media [INFOGRAPHIC]Social Media Today | On Line Marketing | Scoop.it
You probably know that women change their spending habits for the holiday season, 81% women spend more on clothes compared to the rest of the year, but did you know that 62% of women get beauty inspiration online.
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How to Produce 269 (or more) Content Assets From a Single eBook

How to Produce 269 (or more) Content Assets From a Single eBook | On Line Marketing | Scoop.it
Meet your new best friend, The Content Pillar Approach. How 1 eBook = 269 Content Assets.
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Infographic: What Social Media Means for Your Marketing - Marketing Technology Blog

Infographic: What Social Media Means for Your Marketing - Marketing Technology Blog | On Line Marketing | Scoop.it
Are we still trying to talk you into a social media strategy? I really hope not – the numbers are there and have been proven. If your company hasn’t taken advantage of social media, your competitors surely have.
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Google Glass Ideas for Marketers

Google Glass Ideas for Marketers | On Line Marketing | Scoop.it
What can Google Glass do and what does it mean for the future of marketing and PR professionals? We take a look.
Jacqui Cooper's insight:

I can't wait to get a pair and a memoto camera too!

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