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Rescooped by CHAVEROT CELINE from Inbound Marketing + Personal Branding = Social Business
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La stratégie de contenu rédactionnel...

En résumé la stratégie de contenu ne commence pas par le choix d'un outil ou CMS mais par une étude des besoins en contenu et de l'environnement client


Via Right Brain
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Right Brain's curator insight, April 21, 2014 5:02 AM
En résumé la stratégie de contenu ne commence pas par le choix d'un outil ou CMS mais par une étude des besoins en contenu et de l'environnement client
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Pourquoi le nombre de bureaux vides en Ile-de-F...

Pourquoi le nombre de bureaux vides en Ile-de-F... | Digital Marketing | Scoop.it

Selon Cushman & Wakefield, le taux de vacance des bureaux en Ile-de-France a atteint un nouveau record à 8,3 % au 1er trimestre 2014. Et le nombre de bureaux vides va augmenter dans les prochains mois.


Via Heurteux
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Rescooped by CHAVEROT CELINE from Workplace News
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A peek at Google's new Amsterdam offices - Who said work can't be fun?

A peek at Google's new Amsterdam offices - Who said work can't be fun? | Digital Marketing | Scoop.it

"But the design is also identifiably Dutch. There's a quirkiness to Dutch design, a playfulness that transforms the basics (which can be quiteminimal) into something fun."


Via Kate Lister
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Kate Lister's curator insight, March 24, 2014 2:31 PM

Google Amsterdam's new office  features a 1960's caravan as a meeting room. And, of course, the foosball table. http://bit.ly/1hUT7qF

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Why Companies Fail To Engage Today's Workforce: The Overwhelmed Employee

Why Companies Fail To Engage Today's Workforce: The Overwhelmed Employee | Digital Marketing | Scoop.it
We just completed a major study of human capital trends around the world (Deloitte Global Human Capital Trends, 2,500 organizations in 90 countries) and the message is clear:  companies are struggling to engage our modern, 21st century workforce. This is a worldwide issue. Gallup research shows that only 13% of employees around [...]

Via John Lasschuit ®™
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John Lasschuit ®™'s curator insight, March 17, 2014 12:06 PM

#Human #Capital trends - Josh Bersin - Forbes

Kate Lister's curator insight, March 18, 2014 2:12 PM

This is a really excellent study. No, I mean really excellent. Even better is the interactive dashboard (http://bit.ly/1cW16qe) that lets you drill down by country, industry, company size and more. 

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Advice from Intel's 7th iterations of agile working

Advice from Intel's 7th iterations of agile working | Digital Marketing | Scoop.it
One of the world's leading computing companies has rediscovered the innovative benefits of putting ideas onto paper at work. Just don’t ask for a desk.

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Kate Lister's curator insight, March 10, 2014 5:14 PM

Intel's Global IT VP predicts the days of rigid structure and hierarchy are over. Think: sprints vs. meetings, working around organizational structure, blurry lines of authority. 


Seven iterations into trying to find the right mix of collaboration space, they feel 60% is the sweet spot; up from 45% at the start. The 30% saving in real estate is an added bonus.

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The Big Secret: Where, when, and how people are working. NYTimes.com

The Big Secret: Where, when, and how people are working. NYTimes.com | Digital Marketing | Scoop.it

“No one would disagree that the U.S. work force is increasingly mobile,” said the Telework Research Network in a 2011 paper on the state of telecommuting. “But, beyond that broad statement, we know little about the rate of increase in mobility — how often people are out of the office, where they are, and what they’re doing. For that matter, there’s no agreed-upon method of defining who they are.”


Via Kate Lister
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Kate Lister's curator insight, March 8, 2014 12:06 PM

It's a real crime that there is no good official count of who's working where.


BTW, I disagree with the conclusion about career implications. Every other study I've read (and I've read alot) shows while this is a common fear, it is unsubstantiated. I'm not a big fan of the CTrip study as it was based on one company, in one industry (call center), in one country (China).  http://nyti.ms/1lgah4t

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Trendy offices help attract top talent. So says this survey.

Trendy offices help attract top talent. So says this survey. | Digital Marketing | Scoop.it
“An office environment is the ultimate expression of culture,” and how an office looks plays a big part in attracting and retaining staff according to research by Fast Moving Consumer Goods/Consumer recruitment firm New Chapter...

Via Kate Lister
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Kate Lister's curator insight, February 13, 2014 9:05 PM

I might pick at the small survey size (405) and wonder about how the participants were selected, but this study is worth noting.

Norm Miller's curator insight, February 14, 2014 12:20 PM

Perhaps at the margin a trendy office helps attract and keep people, but management and brand reputation still dominate.

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L’agence DDB Oslo recrute un créatif avec Snapchat

L’agence DDB Oslo recrute un créatif avec Snapchat | Digital Marketing | Scoop.it
L’agence DDB d’Oslo vient de lancer une campagne de « recrutement » très originale. Pour trouver un créatif (en stage) afin de rejoindre l’agence, elle demande d’envoyer un CV d’un genre bien particulier : un Snap. Au lieu de classique duo lettre de motivation + CV, le candidat doit envoyer un pitch...

Via Jacques FROISSANT
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Smart Marketing Optimization: When Social Media Meets SEO

Smart Marketing Optimization: When Social Media Meets SEO | Digital Marketing | Scoop.it

"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.

Now, it appears social media and seo are coming together.

 

I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".


Read more at: http://www.business2community.com/seo/social-media-meets-seo-2014-0730099#!rltWS


Via Antonino Militello
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Dan Brody's curator insight, January 10, 2014 12:19 PM
@yieldtech can help you optimize your marketing dollars
Deanna Toribio's curator insight, January 11, 2014 11:52 AM

#seo

Warner Carter's curator insight, January 17, 2014 10:49 PM

as the Internet changes we need to adjust tactics

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"Travailler dans la joie et la bonne humeur n’est pas contradictoire avec la performance", rappelle Laurence Vanhée.

"Travailler dans la joie et la bonne humeur n’est pas contradictoire avec la performance", rappelle Laurence Vanhée. | Digital Marketing | Scoop.it
Management :
L’usine Nouvelle - Ecrire un livre qui a pour titre Happy RH, c’est une utopie ou une provocation ?

Laurence Vanhée - Ni...

Via Happy_Laurence
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Happy_Laurence's curator insight, November 11, 2013 12:44 PM

"Le rôle des leaders est de lever les obstacles qui peuvent entraver le travail des salariés. Un bon leader doit faire preuve de courage, de compassion, d’altruisme, favoriser le droit à l’erreur de ses équipes. Un bon leader considère que l’intérêt de son équipe est supérieur au sien, que les succès de son équipe sont plus importants que son succès à lui. Il est dans une dynamique de co-création et de confiance, là où le petit chef était dans le contrôle et le commandement."

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Best Practices on Workplace Strategies that Enhance Performance, Health and Wellness

Best Practices on Workplace Strategies that Enhance Performance, Health and Wellness | Digital Marketing | Scoop.it
An HOK report on workplace strategies that enhance human performance, health and wellness

Via Kate Lister
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Kate Lister's curator insight, November 5, 2013 11:26 AM

This is one of the best articles I've seen on best practices for workplace stragegies. It covers: temperature, noise, lighting, sensory inputs, layout, ergonomics, air quality, and more. 

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Social Media Facts for 2013

Social Media Facts for 2013 | Digital Marketing | Scoop.it
Let's face it.  Many people in ministry  do not yet take social media seriously as a communications tool.  For them social media is fun and games that people with not enough to do indulge in.  They...

Via The Fish Firm
CHAVEROT CELINE's insight:

For those who are still wondering, they'd better get started ASAP!

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Jeannette Marshall's curator insight, November 1, 2013 5:01 PM

Starling fact:  over 20million accts on Twitter are fake!

Marc Kneepkens's curator insight, November 2, 2013 4:50 PM

Impressive numbers. Social media is the giant some businesses don't see yet.

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Les DRH relèvent les défis de la révolution numérique

Les réseaux sociaux, les tablettes, Twitter, Facebook bouleversent les manières de travailler. Les entreprises s'adaptent à la révolution des écrans pour devenir plus agiles.

Via Jacques FROISSANT
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7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC] | Digital Marketing | Scoop.it
7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

Via The Fish Firm
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Emmanuel 'Manny' Gigante's curator insight, April 16, 2014 11:17 AM

funny how we forget the #relationship  on Social

Roberta Budvietas's curator insight, April 16, 2014 3:48 PM

Interesting but I wonder if it is true

 

Thérèse SCHUBETZER's curator insight, April 17, 2014 2:25 AM

Plus qu'un métier, une attitude

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Challenge: Design an infinitely flexible office—see the winning design here.

Design Description: Bringing you an office experience unlike any other - marrying the concepts of flexibility and modularity this office solution allows the user…

Via Kate Lister
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Kate Lister's curator insight, April 1, 2014 2:44 PM

Could this be the solution to the private office / open plan debate?

 http://vimeo.com/57978260

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Pourquoi il faut rebâtir la "maison travail"

Pourquoi il faut rebâtir la "maison travail" | Digital Marketing | Scoop.it
Les carrières changent, les individualités se libèrent, et il est temps que les codes du travail changent avec lui... Radicalement.

Via Happy_Laurence
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L'UE remonte la pente dans le meuble - Fordaq

L'UE remonte la pente dans le meuble
Fordaq
La crise de 2009 a fait plonger l'industrie du meuble en Europe, même si l'Europe conserve un certain leadership en matière de design et d'innovation produits.

Via FCBA - Pôle Ameublement
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Majencia met en place sa Gestion de la Relation Client pour sa force de vente de 170 collaborateurs.

Majencia fait appel à Neos-SDI pour son projet Microsoft Dynamics CRM.

Via Beatrice Limal
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Un FabLab mobile bientôt sur les routes de la Manche

Un FabLab mobile bientôt sur les routes de la Manche | Digital Marketing | Scoop.it

" Le fait d’être mobile est notre particularité, a ajouté Gilles Quinquenel, le président de Manche Numérique. La Manche est un département rural. Nous préférons aller à la rencontre des utilisateurs plutôt qu’établir un FabLab dans une ville."

 


Via Ellesse
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Du nouveau sur l’Open Space…. | Le Troisième Oeuvre

Du nouveau sur l’Open Space…. | Le Troisième Oeuvre | Digital Marketing | Scoop.it
Depuis la publication du livre «L’open Space m’a tuer», un crescendo de négativité s’est abattu sur la notion d’open space. Il y a deux problèmes majeurs dans les critiques faites à l’encontre des espaces de travail ouverts.  Le premier problème est que les revendications sont trop souvent fondées sur les ...

Via etmos
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Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic]

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic] | Digital Marketing | Scoop.it

'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.

 

However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.

 

As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.

 

Read More At: http://automotiveseo.org/visualization-modern-search-ranking-factors/


Via Antonino Militello
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munozbosch's curator insight, December 31, 2013 4:37 AM

Muy buena explicación sobre como se gestiona el contenido para SEO

Chris Murray's curator insight, January 2, 2014 11:05 PM

Great infographic on Content....

MaaS Pros UK's curator insight, January 15, 2014 5:59 AM

 A website is an online identity for your business. The content of your website must have the power to draw the attention of millions of Internet users worldwide. High quality and unique content is what an effective website must have.

http://www.maasprosfranchising.com/uk/content-writing/

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Infographie : L'espace de travail, élément crucial de la motivation et du bien-être

Infographie : L'espace de travail, élément crucial de la motivation et du bien-être | Digital Marketing | Scoop.it
La qualité de vie au bureau, une question secondaire?? C'est tout l'inverse que révèle le baromètre 2013 réalisé par l'Institut CSA pour Actineo, l'Observatoire de la qualité de vie au bureau.
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Sans bureau fixe : transitions du travail, transition des mobilités

Sans bureau fixe : transitions du travail, transition des mobilités | Digital Marketing | Scoop.it

Le dernier livre de Bruno Marzloff*, "Sans Bureau Fixe", parle de ces travailleurs qui exercent de plus en plus leurs activités hors des locaux de l'entreprise : dans des espaces de travail formels ou informels, espaces de coworking, cafés... Comment accompagner ces nouvelles articulations entre travail, territoires et transport ?

 

>>> Voir aussi : sansbureaufixe.tumblr.com

 


Via Pascal Teboul
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Décidément plus que jamais dans l'air du temps!

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Herman Miller présente Living Officetm, solution globale pour un ... - LeLézard.com

Herman Miller présente Living Officetm, solution globale pour un ... - LeLézard.com | Digital Marketing | Scoop.it

Herman Miller présente Living Officetm, solution globale pour un ...

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[Dossier] La France, 3ème pays le plus innovant au monde en 2013 ? - Maddyness

[Dossier] La France, 3ème pays le plus innovant au monde en 2013 ? - Maddyness | Digital Marketing | Scoop.it

Maddyness [Dossier] La France, 3ème pays le plus innovant au monde en 2013 ?


Via Heurteux
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