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Integrating Social Strategy for SEO Benefits

Integrating Social Strategy for SEO Benefits | on-line communication | Scoop.it

Social media pages, such as Google+ and Facebook, can now rank much higher in search results, so it’s more important than ever for businesses to maintain profiles on these sites. The more popular these pages are on the social network, the higher their search rankings will be.

 

Encouraging adds, likes, and followers will all help your page profile, and companies that understand how to engage and involve social networks gain the additional benefits of better search results.

 

Social media pages should be optimized with relevant keywords, and they should be updated regularly with content relevant to your industry. On top of increasing SERP listings, building a social media presence can help spread the word about your company, and it makes it easy for others to spread the word for you by sharing or liking relevant links and posts.

 

Read More: http://www.business2community.com/seo/integrating-social-strategy-for-seo-benefits-0353835


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How Google Search Results Will Evolve Throughout 2015

How Google Search Results Will Evolve Throughout 2015 | on-line communication | Scoop.it

'Search engine results pages (SERPs) have traditionally listed the top ten results for any given search query. If you could get rank ten or higher (ie, on the first page of Google’s search results), you’d open the door to website traffic.

 

In response to all the recent changes Google has made to SERPs already and in anticipation of further changes to come this year, make sure your site offers plenty of functionality, and take advantage of as many other mediums as possible.

 

Get yourself in the news, post on social media channels, and try to avoid giving basic types of answers that the Knowledge Graph will present.

 

Instead, stay focused on niche information and start hedging your bets for online visibility—search marketing will only become more competitive as the SERPs continue developing, so branch out to solidify your online reputation for years to come'.

 

Read More: http://www.forbes.com/sites/jaysondemers/2015/04/16/how-google-search-results-will-evolve-throughout-2015/


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Patrick Findlay's curator insight, April 27, 4:22 AM

Some wise tips to stay ahead of the SERP changes to come :)

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Old SEO vs New SEO: The New Way Must Replace the Old Way

Old SEO vs New SEO: The New Way Must Replace the Old Way | on-line communication | Scoop.it

We live in a much-changed SEO landscape. There is no long such a thing as the #1 keyword result – results vary based on a number of factors, including geographic location of the searcher, search history, and a variety of other things.

 

As such, keyword stuffing, dubious back-linking and “black-hat” tactics are no longer effective – yet we still run across them being sold to unsuspecting customers on a regular basis. So, how do you know what to do when it comes to search engine optimization? You don’t have to be an SEO expert to understand the basics, so start there.

 

Read more at:

http://www.business2community.com/seo/seo-new-way-must-replace-old-way-01204417


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Sylvie Bédard's curator insight, April 15, 9:28 AM

Voilà qui est bien résumé!

Patrick Findlay's curator insight, April 15, 9:50 AM

Why yesterday's #SEO has to be replaced by a newer and more optimized version today. 

Nomad Communications's curator insight, April 15, 3:29 PM

Getting harder and harder to break through the clutter. Google is moving the goal posts.

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Le blog de marque est-il encore utile ?

Le blog de marque est-il encore utile ? | on-line communication | Scoop.it
Pas ringard pour un sou mais pas forcément optimisé, le cybercarnet peut même encore permettre d’impacter directement les ventes en fidélisant le consommateur par le contenu. Comment ?

Via Jérémie Ballarin
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Marco Bertolini's curator insight, April 1, 3:33 AM

Dépassé le blog d'entreprise ?  Pas si vous suivez ces conseils (en anglais)

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10 Essential Social Media Tools for Social Media Managers

10 Essential Social Media Tools for Social Media Managers | on-line communication | Scoop.it
Arm your social media tool box with these 10 essential social media tools that every social media manager should be using.

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Marco Favero's curator insight, April 14, 2:02 AM

aggiungi la tua intuizione ...

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The State of Digital Marketing | Visual.ly

The State of Digital Marketing | Visual.ly | on-line communication | Scoop.it

An infographic illustrating the results of marketing predictions over the past year.


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Comment devenir influent sur les réseaux sociaux ?

Comment devenir influent sur les réseaux sociaux ? | on-line communication | Scoop.it

“Alors que toute marque souhaite devenir influente sur la Toile, voici quelques éléments essentiels et basiques à retenir.”


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2015 Worldwide Internet, Mobile and Social Media Trends

2015 Worldwide Internet, Mobile and Social Media Trends | on-line communication | Scoop.it
Last year we wrote about We Are Social’s huge report on everything internet, mobile and social and the company is back with an even bigger report on trends than last…

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Pantelis Chiotellis's curator insight, January 24, 3:57 PM

Follow the link for the report.

Gabriel Cardon's curator insight, January 25, 12:10 PM

Figures.

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Measuring Performance: The Difference Between a Seat and a Chair

Measuring Performance: The Difference Between a Seat and a Chair | on-line communication | Scoop.it

Nowadays, a square foot doesn’t really have much connection to any business measure, unless you are in the commercial real estate business."


Via Kate Lister
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In line with NWOW (New Ways Of working)!

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Kate Lister's curator insight, January 16, 8:24 PM

Great conversation fodder from someone I really respect. Bob is questioning what the old school workplace metrics really mean in today's world. I encourage you to help him find that answer by participating in his survey.

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Climat, stress et qualité de vie au travail – Baromètre Cegos 2014

Climat, stress et qualité de vie au travail – Baromètre Cegos 2014 | on-line communication | Scoop.it
RT @aractidf: Climat, stress et qualité de vie au travail – Baromètre Cegos 2014 http://t.co/Ax7gnSjVQS via @sharethis
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Immobilier d'entreprise : les grandes tendances sont au SIMI

Immobilier d'entreprise : les grandes tendances sont au SIMI | on-line communication | Scoop.it
A quoi ressemblera le bureau du futur ? Comment conserver le pilotage de son immobilier sans être propriétaire ? Lieu d'échange et d'expertise, le salon de l'immobilier d'entreprise offre aux acheteurs un éventail des tendances d'aujourd'hui et de demain.
CHAVEROT CELINE's insight:

Et bien sûr on y parlera aussi qualité de vie au travail et son impact sur la performance des collaborateurs!

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Jamais la gestion de la relation client n'a été si évidente (infographie) -

Jamais la gestion de la relation client n'a été si évidente (infographie) - | on-line communication | Scoop.it

“Grâce à cette infographie, vous verrez que la gestion de la relation client n'a jamais été si évidente et simple.”


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Françoise Mercadal-Delasalles (Société Générale) : « Nous pouvons être meilleurs que Google et Amazon ! »

Françoise Mercadal-Delasalles (Société Générale) : «  Nous pouvons être meilleurs que Google et Amazon ! » | on-line communication | Scoop.it

Hackathons, Moocs, big data, réseau social d’entreprise… Françoise Mercadal-Delasalles, directrice des ressources et de l'innovation de la Société Générale, revient sur les enjeux du plan de transformation numérique engagé par la banque.


Via Corinne Chauffrut Werner
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Ecole Virtuelle's curator insight, November 5, 2014 4:56 AM

Hackathons, Moocs, big data, réseau social d’entreprise… Françoise Mercadal-Delasalles, directrice des ressources et de l'innovation de la Société Générale, revient sur les enjeux du plan de transformation numérique engagé par la banque.

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9 erreurs que les entreprises font souvent sur les médias sociaux

9 erreurs que les entreprises font souvent sur les médias sociaux | on-line communication | Scoop.it

“Source originale de l'infographie : Jason Squires, consultant et expert en stratégies digitales”


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Infographie | Comment les réunions ont évolué dans les entreprises ?

Avec l'apparition de nouvelles habitudes de travail et l'usage de nouvelles technologies, comment a évolué le comportement des cadres français lors des réunions professionnelles ? Réponse en graphiques avec Bird Office.
CHAVEROT CELINE's insight:

Des réunions plus mobiles et plus informelles en lien avec les NWOW!

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Great Place to Work trend is leading to even greater places to work except in the U.S.

Great Place to Work trend is leading to even greater places to work except in the U.S. | on-line communication | Scoop.it
We’re entering a time when all people can expect to work for an organization where they trust their leaders, enjoy their colleagues and take pride in what they do.

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Kate Lister's curator insight, April 3, 1:01 PM

The article indicates that in the large majority of countries—not including the US, levels of trust, camaraderie, and pride are trending upward in the large majority of countries surveyed. It credits a combination of factors including greater awareness, the emergence of well-being initiatives, and increasing evidence that employee satisfaction and company performance are intertwined.

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How Google's Flexible Workspace Ignites Creative Collaboration (On Wheels)

How Google's Flexible Workspace Ignites Creative Collaboration (On Wheels) | on-line communication | Scoop.it
Let's roll into the Google Garage, where everything's on wheels to help create the most flexible, fun, and innovative workspace possible.
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Marketing de contenu: mon baptême SXSW - Infopresse

Marketing de contenu: mon baptême SXSW - Infopresse | on-line communication | Scoop.it

Le marketing de contenu était la thématique au cœur de ma planification générale. Déjà, je peux vous dire que la fin de semaine à SXSW Interactive est loin de m’avoir déçue! En voici un aperçu.


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Au Salon Maison & Objet, le beau, le brut et le sensuel

Au Salon Maison & Objet, le beau, le brut et le sensuel | on-line communication | Scoop.it

Le salon professionnel a consacré l’usage du béton, du cuir, du liège ou du papier dans l’ameublement intérieur.


Via FCBA - Pôle Ameublement
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Guide 2015 de la taille des images sur les réseaux sociaux - Blog du Modérateur

Guide 2015 de la taille des images sur les réseaux sociaux - Blog du Modérateur | on-line communication | Scoop.it

“Nous vous présentons régulièrement des indications sur la taille des images utilisées sur les différents réseaux sociaux, Facebook entre autres, que ce soit pour les profils, pour les publications ou encore pour les publicités.”


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Facebook lance les chaines vidéo pour les marques

Facebook lance les chaines vidéo pour les marques | on-line communication | Scoop.it

Facebook poursuit ses appels du pied à destination des marques à travers le média que la firme privilégie : la vidéo.

 

Les annonceurs représentent 90% de son chiffre d’affaires. La vidéo est le nouvel eldorado de la firme de Menlo Park qui souhaite ravir sa place de leader à Youtube, il était donc logique que les deux se rencontrent.


Fort de son milliards de vidéos vues chaque jour sur sa plateforme, Facebook souhaite offrir cette puissance de visibilité aux marques mais surtout lui permettent d’uploader directement leur vidéo depuis la plateforme et ainsi se passer de… Youtube par exemple, et éviter de partager des vidéos depuis la plateforme de la filiale de Google. Le choc des titans ne fait que commencer.


Via Tolokonnikoff - Seratoo
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François Boutard's curator insight, January 13, 3:34 AM

#Facebook lance les chaines vidéo pour les marques et s'attaque à #YouTube

Right Brain's curator insight, January 21, 6:05 AM
la video format d'avenir
Right Brain's curator insight, January 21, 6:05 AM
la video format d'avenir
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5 Trends That Will Change How You Use Social Media in 2015

5 Trends That Will Change How You Use Social Media in 2015 | on-line communication | Scoop.it
Here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.

Via The Fish Firm
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Joëlle Walraevens-de Luzy's curator insight, December 1, 2014 3:32 PM

2015, c'est demain! Les 5 grandes tendances pour l'année à venir

suresh mari's comment, December 2, 2014 12:21 AM
really great info
Adlava's curator insight, December 3, 2014 1:14 PM

Will shopping on social media networks become a big trend in 2015? See what you can expect in the coming year!

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3 Ways to Optimize Your Brand’s Social Media Marketing Success

3 Ways to Optimize Your Brand’s Social Media Marketing Success | on-line communication | Scoop.it
While nearly 90% of companies are using social media for marketing, the distance between "using" and "succeeding" is of Grand Canyon proportions. In the

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Crystal Noel Willingham's curator insight, November 21, 2014 3:23 PM

My take on this article is that the 3 ways to succeed are timeless - know the audience, engage with them and offer excellent customer service.

Ryan Hudspeth's curator insight, November 23, 2014 9:15 PM

This article highlights a few issues companies encounter when trying to implement social media marketing. The first is buyers and buyer influencer mapping. Companies need to understand who their customers are and what influences them in order to provide information that’s more relevant and useful to buyers. The second is community building versus distribution of content. Distributing brand content through social channels needs to include useful information (not just promotional), content packaged in an entertaining way, and done is moderation. In order to attract and engage a community, the brand can’t share information only about itself. The third is to improve social user experience. The experience of social content discovery, consumption and sharing should be easy, enjoyable and satisfying for the community.  Businesses can use social media to share and build a community, and eventually make social sales or social commerce. When brands can focus more on creating meaningful and relevant experiences for buyers and those who influence buyers, their social media efforts will be more effective. 

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The Old SEO Versus The New SEO [INFOGRAPHIC]

The Old SEO Versus The New SEO [INFOGRAPHIC] | on-line communication | Scoop.it

Neil PAtel has created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.


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David Duncan's curator insight, November 8, 2014 6:22 AM

Wise words on this simple graphic to follow for great SEO results

Pauline Mwangi's curator insight, November 9, 2014 4:08 PM

For those of us more relational than techy, the new SEO is more flavorable. Being relational is the best way to retain old clients and at the same time attract new ones.And by creating more user relevant content the you stand a better chance of connecting with the right prospects.

 

 

 

 

Matthew Lenz's curator insight, November 18, 2014 9:40 AM

This was an interesting graphic. I think that using these graphics made it easier to understand the comparison between the new and the old SEO (Search Engine Optimization). We have been learning about this in class recently, so I thought it was interesting to conduct further research.

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Habitat, retour à l'essentiel

Habitat, retour à l'essentiel | on-line communication | Scoop.it
En bousculant, dès 1964, les codes de l'art de vivre, la marque a imposé son style. Cinquante ans plus tard, elle choisit le "made in France" pour dessiner son futur.

Via FCBA
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