Given the choice, consumers are likely to just say "no" to their movements being tracked in retail stores via their smartphones. According to a new survey by Chicago-based OpinionLab, eight out of 10 consumers don't want to be tracked without giving their explicit consent.
Lee JungSoo's insight:
Only when customers get incentives for being tracked, like discounts or free products, they would grant to be so.
By examining search queries, retailers can extract all this data. When consumers enter a query, they are not just telling retailers what they want to buy. Queries also tells retailers how consumers describe products – which product attributes are most important to a consumer. .
Computer networking researchers at Rice University have a new idea for how to handle the mountains of data piling up in the labs of their fellow scientists around campus: Create a customized, energy-efficient optical network that can feed rivers of...
Hortonworks and Revolution Analytics have teamed up to bring the predictive analytics power of R to Hortonworks Data Platform. Hadoop, being a disruptive data processing framework, has made a large impact in the data ecosystems of today.
There are several ways to keep up-to-date about data mining. You can read new books, set a Google alert, follow your favorite data mining blogs and… subscribe to newsletters. Here are the top 5 data mining newsletter you should subscribe to.
Facebook detailed on Tuesday a new cybersecurity framework called ThreatData. It’s a collection of systems for ingesting, analyzing and acting upon threat data that can vary greatly in both type and frequency.
Gregory Piatetsky recently ran a poll on his popular KDnuggets website where he asked his readers to vote for the preferred way to build data science capabilities in their organizations. The poll was prompted by the strong reaction to a post by Michael Mout in which he advised employers not [...]
Businesses are teeming with customer data available from an increasing number of sources. So what? Taken as discrete pieces, data points are essentially meaningless without the ability to translate it into actionable insights and intelligence. That’s why customer analytics is so important.
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