In 1978, researchers Martin L. Albert and Loraine K. Obler wrote a highly influential book, The Bilingual Brain, which gave great momentum to the neuropsycholinguistic study of bilingualism, but also offered, as it happens, a very catchy title to talk about it. For the next twenty years, researchers concentrated on such topics as bilingual aphasia (see here) and the lateralization of languages in bilinguals. Various experimental techniques involving listening, reading and finger tapping were used to see if the involvement of each hemisphere (left and right) was the same or not in monolinguals and bilinguals, and, for the latter, whether this depended on the type of bilingualism. Unfortunately, clear and definitive answers were never obtained, despite what is stated in the more popular press and in some general public books.
Go to the home page of your business website. Do it. Yes, right now. How long does it take you to locate your phone number? Okay, now, look at an interior page, like a product page or “About” page. How long did it take you to find your phone number then? Last test: find a smartphone or tablet and pull your website up. You guessed it – how long did it take to find your phone number here? If it takes you more than five seconds to locate your phone number in any of these scenarios, your website has a serious problem....
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