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Why Your Brick And Mortar Business Needs A Web Presence

Why Your Brick And Mortar Business Needs A Web Presence | Omnichannel Retailing | Scoop.it

If you run a local business, you may think that the Internet isn’t well-suited to market your business. After all, one of the biggest complaints we hear is that “We don’t want to target the Internet because 90% of our clicks aren’t local and will never shop here.”

It’s a pragmatic assessment of targeted traffic – you want your message to reach people who have the opportunity to take advantage of it, like local customers, but it is short-sighted.

 


Via Nicolas Prigent
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Foursquare 20M users, 2B checkins, a million new signups per month

Foursquare 20M users, 2B checkins, a million new signups per month | Omnichannel Retailing | Scoop.it

Celebrating what its users have christened 4sqDay, location-centric service Foursquare has announced that it now has 20 million users accounting for 2 billion checkins and adding another ...

***** So nice to be on the right side of Metcalf's Law (value of a network is square its members). FourSquare has great UI, cool gamification and 20M users. Amazing and great scoop from Khaled. Marty


Via Khaled El Ahmad, Martin (Marty) Smith
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Martin (Marty) Smith's comment, April 16, 2012 10:47 PM
Amazing Khaled. Working on your Kindle this week btw. Great scoop. Marty
Khaled El Ahmad's comment, April 16, 2012 10:48 PM
Thanks Martin, please make sure to DM me the Tracking # so I can follow up on it, much appreciated :-)
Martin (Marty) Smith's comment, April 16, 2012 10:58 PM
Will do. Won't release without tracking since I know how critical that is going to be :). Marty
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Holland & Barrett focuses on multichannel - Retail Week

Holland & Barrett focuses on multichannel - Retail Week | Omnichannel Retailing | Scoop.it
Holland & Barrett focuses on multichannelRetail WeekHealth and beauty retailer Holland & Barrett is taking its first steps towards becoming an omni-channel retailer in an effort to allow customers to shop how they want.
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B2B Finally Embraces Social Media - Marketing Tech News

B2B Finally Embraces Social Media - Marketing Tech News | Omnichannel Retailing | Scoop.it
B2B Finally Embraces Social MediaIt seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues.

Via Pekka Puhakka
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5 ways mobile devices have changed the way people consume media

5 ways mobile devices have changed the way people consume media | Omnichannel Retailing | Scoop.it
The research team at InMobi is keeping busy as ever and we're excited to have released our latest series of research reports dubbed the Mobile Media Consumption research yesterday at Mobile World Congress.

Via vincent tessier
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Email Yogi: Consumer Recognition, Cross Channel, & Educating ...

Email Yogi: Consumer Recognition, Cross Channel, & Educating ... | Omnichannel Retailing | Scoop.it
We often talk about various channels available to the consumer, your physical location, self service device (ATM or Kiosk), email, call center, printed catalogs or statements, mobile devices and all things internet.
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MediaPost Publications New Mobile Banner Puts Retailer Inventory In The Ad 04/03/2012

MediaPost Publications New Mobile Banner Puts Retailer Inventory In The Ad 04/03/2012 | Omnichannel Retailing | Scoop.it
With inventory checks one of the core functions of many retailer apps and site, it makes some sense to include product availability in the ad units that push people to the store brands in the first place. That is the principle behind a new kind of mobile ad being pitched at ad:tech this week by hyper-local marketing company Retailigence

Read more: http://www.mediapost.com/publications/article/171538/new-mobile-banner-puts-retailer-inventory-in-the-a.html#ixzz1r8p2vn4i

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Omni-Channel Retail and Cross-Channel Marketing Converge on Customer Experience | The Cross-Channel Conversation

Omni-Channel Retail and Cross-Channel Marketing Converge on Customer Experience|The Cross-Channel Conversation http://t.co/5pTzAMXH...
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Why Harnessing "Big Data" Is The Next Big Thing In eCommerce: Part 1

Why Harnessing "Big Data" Is The Next Big Thing In eCommerce: Part 1 | Omnichannel Retailing | Scoop.it
Harnessing the potential of "Big Data" for greater efficiency, conversion, decisionmaking, innovation, and competition in retail.

Via Upstream Commerce
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50% of online feedback comes from instore buyers

50% of online feedback comes from instore buyers | Omnichannel Retailing | Scoop.it
Half of online customer feedback comes from those that bought products instore, according to Bazaarvoice’s Conversation Index.

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Data Points: How We Use Our Mobiles

Data Points: How We Use Our Mobiles | Omnichannel Retailing | Scoop.it
Smartphones get around, but tablets are most likely to come out in the living room or the bedroom.

Via Alex Butler
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Mobile data growth and what it means for you [Infographic]

Mobile data growth and what it means for you [Infographic] | Omnichannel Retailing | Scoop.it

This week, the folks at iStrategyLabs produced and launched an infographic for Mobile Future highlighting the unprecedented growth in mobile data traffic and what it means for consumers.


Via Alex Butler, Davy Dauvergne
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Zappos Unveils Keys To Mobile Success

Zappos Unveils Keys To Mobile Success | Omnichannel Retailing | Scoop.it
Smartphones and tablets have become key tools for today’s shoppers. Whether at home or on the go, consumers are consulting their mobile devices to browse inventory, research potential purchases and share their insights on retail experiences.
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Futuristic shopping: Retailers attempt to lure technology obsessed Gen-Y ... - Daily Mail

Futuristic shopping: Retailers attempt to lure technology obsessed Gen-Y ... - Daily Mail | Omnichannel Retailing | Scoop.it
Daily MailFuturistic shopping: Retailers attempt to lure technology obsessed Gen-Y ...Daily MailYoung consumers are a key target for retailers across America, and Macy's is just one of many retailers attempting to address the growing importance of...
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How Cross-Channel and Multichannel Marketing Differ

In an informative podcast recently from ClickSquared, Suresh Vittal, vice president, practice leader for customer intelligence at Forrester Research, addressed the distinctions between multichannel and cross-channel marketing.
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Big data analytics will be a lot more exciting than cloud computing

Big data analytics will be a lot more exciting than cloud computing | Omnichannel Retailing | Scoop.it
Big Data analytics can bring us more than just IT efficiencies and lower costs, says V3 special projects editor, Rosalie Marshall...

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How has Oasis become an omnichannel retailer? - Retail Week (blog)

How has Oasis become an omnichannel retailer? - Retail Week (blog) | Omnichannel Retailing | Scoop.it
How has Oasis become an omnichannel retailer?Retail Week (blog)Multichannel has been a key focus for retailers, but there is now a shift towards an omnichannel approach, giving customers a seamless shopping experience across all sales routes.
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Mobile Commerce - Mobile adds a new dimension to a customer’s value - Internet Retailer

Mobile Commerce - Mobile adds a new dimension to a customer’s value - Internet Retailer | Omnichannel Retailing | Scoop.it
Internet Retailer - Technology/Mobile Commerce - Mobile adds a new dimension to a customer’s value...
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Mobile Complicating Path To Conversion

Mobile Complicating Path To Conversion | Omnichannel Retailing | Scoop.it
A shift by consumers to use multiple devices to research and make purchases continues to add complexity for advertisers and retailers who thought they understood the path to conversion for their product lines.

Read more: http://www.mediapost.com/publications/article/171618/mobile-complicating-path-to-conversion.html#ixzz1rFtqOrzi

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Paid Search, Mobile Spending Increase in Q1 2012

Paid Search, Mobile Spending Increase in Q1 2012 | Omnichannel Retailing | Scoop.it
Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011.

Via Pekka Puhakka
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Omnichannel by Cegid Retail 2012

The Retail Revolution is happening NOW : Consumer Centricity, Omnichannel, Gamification, Shop everywhere, e-commerce, f-commerce, m-commerce, c-commerce...
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Study: Mobile isn't the end for brick-and-mortar stores | RetailCustomerExperience.com

Study: Mobile isn't the end for brick-and-mortar stores | RetailCustomerExperience.com | Omnichannel Retailing | Scoop.it

Despite all the buzz around showrooming and mobile shopping, retailers will be relieved to know that brick-and-mortar stores are still important for 90 percent of shoppers,


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Adobe: UK mobile search spend up 250% in Q1

Adobe: UK mobile search spend up 250%  in Q1 | Omnichannel Retailing | Scoop.it
Mobile search spend in the UK increased by 250% for Q1 year-on-year (YOY) as traffic on mobile devices increased four-fold, according to data from Adobe.

Via Davy Dauvergne
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Retailers See Importance of Cross-Channel Inventory Management

Retailers See Importance of Cross-Channel Inventory Management | Omnichannel Retailing | Scoop.it
More than 85% of retailers say direct to consumer fulfillment will command a greater level of their attention in the future, as they aim to create a seamless customer (Retailers See Importance of Cross-Channel Inventory Management http://t.co/NFReFLO1...)...
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