Paul Smith, the iconic British fashion designer who sells men’s and women’s collections in 73 countries with stores throughout North America, Europe, the Middle East and Asia, has selected Yourcegid Retail, Cegid’s cloud-based, Omnichannel retail management solution to support its international expansion plans.
In order for retailers to continue to survive, they need to keep their finger on the pulse of changing consumer behaviour. By the year 2020 it is estimated that nearly 2.5 million smartphones will be in circulation around the world.
The economy has not been kind to retailers over the past few years. The recession saw consumers pull back the amount they spent on themselves and others, which resulted in a slump in retail sales and, unfortunately, the inevitable closing of businesses.
The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities.
Sweaty Betty, the British ladies sportswear brand designed to inspire and empower women through fitness, has partnered with Cegid to help drive their Omnichannel strategy and support their UK and US growth aspirations.
Coming to grips with omni-channel retailing CMO A successful omni-channel strategy is an organisation-wide change that requires solid technology foundations and a clear strategic roadmap incorporating the ideas and support of the entire business.
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