The economy has not been kind to retailers over the past few years. The recession saw consumers pull back the amount they spent on themselves and others, which resulted in a slump in retail sales and, unfortunately, the inevitable closing of businesses.
The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities.
Sweaty Betty, the British ladies sportswear brand designed to inspire and empower women through fitness, has partnered with Cegid to help drive their Omnichannel strategy and support their UK and US growth aspirations.
Coming to grips with omni-channel retailing CMO A successful omni-channel strategy is an organisation-wide change that requires solid technology foundations and a clear strategic roadmap incorporating the ideas and support of the entire business.
Omnico launches omni channel retail solution to drive loyalty and customer engagement (NEWSWIRE: Omnico launches omni channel retail solution to drive loyalty and customer engagement http://t.co/qz5W8wSyEr)...
Staples, the world’s largest office products company, today announced the launch of its first omnichannel stores, which combine the power of the (Interested in learning more about omni-channel...let's chat - http://t.co/enWuUG3rJN)...
Glowing with optimism about their futures, Chinese consumers have leapt into first place among the world’s spenders on luxury goods.
A rapidly growing share of Chinese luxury shoppers are doing their purchasing abroad where good are often less expensive. This raises the danger that a brand may lose consumers’ trust if its stores or products fail to present a consistent image in both China and elsewhere around the world.
Chinese consumers’ tastes in luxury products are maturing with surprising speed. Shoppers with just a few years’ experience as buyers of such products increasingly prefer low-key and understated goods to ones that are emblazoned with popular logos. Yet the market is splintering, because the fast-growing numbers of new entrants still favor widely-recognizable brands that show off their status. As tempting as it may be for firms to try satisfying all kinds of consumers, doing so risks diluting their brands’ cachet.
In order for retailers to continue to survive, they need to keep their finger on the pulse of changing consumer behaviour. By the year 2020 it is estimated that nearly 2.5 million smartphones will be in circulation around the world.