Sweaty Betty, the British ladies sportswear brand designed to inspire and empower women through fitness, has partnered with Cegid to help drive their Omnichannel strategy and support their UK and US growth aspirations.
Coming to grips with omni-channel retailing CMO A successful omni-channel strategy is an organisation-wide change that requires solid technology foundations and a clear strategic roadmap incorporating the ideas and support of the entire business.
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Staples, the world’s largest office products company, today announced the launch of its first omnichannel stores, which combine the power of the (Interested in learning more about omni-channel...let's chat - http://t.co/enWuUG3rJN)...
Glowing with optimism about their futures, Chinese consumers have leapt into first place among the world’s spenders on luxury goods.
A rapidly growing share of Chinese luxury shoppers are doing their purchasing abroad where good are often less expensive. This raises the danger that a brand may lose consumers’ trust if its stores or products fail to present a consistent image in both China and elsewhere around the world.
Chinese consumers’ tastes in luxury products are maturing with surprising speed. Shoppers with just a few years’ experience as buyers of such products increasingly prefer low-key and understated goods to ones that are emblazoned with popular logos. Yet the market is splintering, because the fast-growing numbers of new entrants still favor widely-recognizable brands that show off their status. As tempting as it may be for firms to try satisfying all kinds of consumers, doing so risks diluting their brands’ cachet.
"In what will become an ongoing series exploring omnichannel retail strategies, I’ll be pulling in and dissecting real-world examples of companies and campaigns which are both succeeding and failing, and which for one reason or another, can offer us something to learn & leverage.
To be sure, a true omnichannel approach is one that is going to be ever-evolving as new technologies continue to surface, as new touch points are identified, and as budgets are re-allocated toward this new orientation. But for even the most progressive retailer in today’s world, the biggest issue (once the decision has been made to pursue omnichannelization) has to be where to start. By definition this kind of a strategy covers all possible touch points & pathways, and it’s a radically more complex approach than the principals and well-tested methodologies that we have in place were built to handle.
To answer that I would point us to some of the early entrants into “omni-ness” who seem to be gaining some traction.
Discovering a pathway, Inventing a touchpoint.
Last year, UK retailer Tesco set out to analyze efficiencies in their South Korean unit (Home Plus) and to look for ways either a) work around South Korean’s notoriously fast paced & time-stretched lifestyles in order to gain more grocery sales, or b) leverage that pace instead of working around it. Their ingenious answer was to quite literally bring the store to the consumers as travel en-mass to and from work each day.
By outfitting several of Seoul’s subway stations with large lifelike photographic displays of grocery store shelves with pictures of staple items such as fruit, vegetables and meat, Home Plus was able to insert themselves into the thought processes of hundreds of thousands of people during the peak dayparts when consumers were most likely to be thinking along those lines. I would call this a smart move but certainly not revolutionary.
And then they did something really ingenious. Each of the grocery items on the “virtual shelves” had an associated QR code that the customer could scan – right there in the subway station – and assemble a virtual shopping cart. Payment could be made via their smart phone and, in some cases, the groceries could be delivered by the time the customer arrived home.
Did Home Plus’ campaign in and of itself achieve “omni-ness”? I would have to say no. But they came up with an effective touchpoint in an unlikely pathway and that, it seems to me, is a very good first step towards the ubiquity that omnichannel retailing seems to promise."
Retail Systems Research recently concluded a three-part series on an overarching cross-channel architecture based on a presentation at the RIS News Cross-Channel Executive Summit entitled “Becoming Omni-Channel ...
For example, having realised the importance of nurturing its 'omni-channel' customers, John Lewis installed Wi-Fi in its stores to facilitate price comparison and product research in-store. Having introduced a policy that ...
With the weather forecast promising sun all weekend, the last thing you’ll want to be doing is traipsing around the shops. (RT @JillEasterbrook: Take a look at F&F's augmented reality poster - gorgeous!
How Pinterest Should Influence Your Marketing Spend: 3 Tips. Posted on 17. May, 2012 by Dana Hughens in Social Media. If you've heard of Pinterest, you probably already know it is one of the fastest growing social networks.