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3 Ways Omni-Channel Retailing Brings in Bigger Spenders |

3 Ways Omni-Channel Retailing Brings in Bigger Spenders | | Omnichannel Retailing | Scoop.it
Imagine that five customers enter your store and one of them is likely to spend 18-36% more than the other four shoppers. How do you know which of the.
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Sweaty Betty 'Works Out' with Yourcegid Retail

Sweaty Betty 'Works Out' with Yourcegid Retail | Omnichannel Retailing | Scoop.it
Sweaty Betty, the British ladies sportswear brand designed to inspire and empower women through fitness, has partnered with Cegid to help drive their Omnichannel strategy and support their UK and US growth aspirations.
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Giant Eagle Ramps Up Omnichannel Loyalty Strategies

Giant Eagle Ramps Up Omnichannel Loyalty Strategies | Omnichannel Retailing | Scoop.it
Consumers typically access multiple devices throughout the day to research products, collect coupons and hunt for deals.
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Coming to grips with omni-channel retailing - CMO

Coming to grips with omni-channel retailing - CMO | Omnichannel Retailing | Scoop.it
Coming to grips with omni-channel retailing
CMO
A successful omni-channel strategy is an organisation-wide change that requires solid technology foundations and a clear strategic roadmap incorporating the ideas and support of the entire business.
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Smoothing The ‘Kinks’ In Your Omnichannel Strategy | Loyalty360.org

Smoothing The ‘Kinks’ In Your Omnichannel Strategy | Loyalty360.org | Omnichannel Retailing | Scoop.it
It’s well established that today’s consumers use multiple channels – mobile, Web, social media, in-store – when engaging with retailers.
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Sir Terry Leahy: Brands are failing the omnichannel customer | MyCustomer

Sir Terry Leahy: Brands are failing the omnichannel customer | MyCustomer | Omnichannel Retailing | Scoop.it
The former CEO of Tesco explains why retailers must adopt a data-driven approach to relationships.

Via Edward Chenard
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Omnico launches omni channel retail solution to drive loyalty and customer engagement | Graham Jones | Internet Psychologist

Omnico launches omni channel retail solution to drive loyalty and customer engagement (NEWSWIRE: Omnico launches omni channel retail solution to drive loyalty and customer engagement http://t.co/qz5W8wSyEr)...
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Staples’ Omnichannel Stores Showcase the Future of Retail | EON: Enhanced Online News

Staples’ Omnichannel Stores Showcase the Future of Retail | EON: Enhanced Online News | Omnichannel Retailing | Scoop.it
Staples, the world’s largest office products company, today announced the launch of its first omnichannel stores, which combine the power of the (Interested in learning more about omni-channel...let's chat - http://t.co/enWuUG3rJN)...
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Guislain d'Hauteville's curator insight, March 31, 11:53 PM

Interesting focus on Staples new store format.

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Omni-Channel Integration Still a Major Roadblock in Enabling a Seamless Retail ... - Marketwire (press release)

Omni-Channel Integration Still a Major Roadblock in Enabling a Seamless Retail ... - Marketwire (press release) | Omnichannel Retailing | Scoop.it
Omni-Channel Integration Still a Major Roadblock in Enabling a Seamless Retail ...
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Luxury without borders: The 2012 Chinese luxury consumer survey

Glowing with optimism about their futures, Chinese consumers have leapt into first place among the world’s spenders on luxury goods.

A rapidly growing share of Chinese luxury shoppers are doing their purchasing abroad where good are often less expensive. This raises the danger that a brand may lose consumers’ trust if its stores or products fail to present a consistent image in both China and elsewhere around the world.

Chinese consumers’ tastes in luxury products are maturing with surprising speed. Shoppers with just a few years’ experience as buyers of such products increasingly prefer low-key and understated goods to ones that are emblazoned with popular logos. Yet the market is splintering, because the fast-growing numbers of new entrants still favor widely-recognizable brands that show off their status. As tempting as it may be for firms to try satisfying all kinds of consumers, doing so risks diluting their brands’ cachet.


Via Jerome Goldberg (JMG-Research), Benjamin Di Crescenzo
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Are you ready for an online and multichannel retail holiday season? | Cross-channel campaign | Blogs | Selligent | Interactive Marketing Solutions | Marketing software

Are you ready for an online and multichannel retail holiday season?
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It's a cross channel Christmas | IR News | Inside Retail

It's a cross channel Christmas | IR News | Inside Retail | Omnichannel Retailing | Scoop.it
Is Santa visiting or blogging this Christmas, asks Brian Walker.
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Omnichannel Retailing – Pathways Ch 1

"In what will become an ongoing series exploring omnichannel retail strategies, I’ll be pulling in and dissecting real-world examples of companies and campaigns which are both succeeding and failing, and which for one reason or another, can offer us something to learn & leverage.

 

To be sure, a true omnichannel approach is one that is going to be ever-evolving as new technologies continue to surface, as new touch points are identified, and as budgets are re-allocated toward this new orientation.  But for even the most progressive retailer in today’s world, the biggest issue (once the decision has been made to pursue omnichannelization) has to be where to start.  By definition this kind of a strategy covers all possible touch points & pathways, and it’s a radically more complex approach than the principals and well-tested methodologies that we have in place were built to handle.

 

To answer that I would point us to some of the early entrants into “omni-ness” who seem to be gaining some traction.

 

Discovering a pathway, Inventing a touchpoint.

 

Last year, UK retailer Tesco set out to analyze efficiencies in their South Korean unit (Home Plus) and to look for ways either a) work around South Korean’s notoriously fast paced & time-stretched lifestyles in order to gain more grocery sales, or b) leverage that pace instead of working around it.  Their ingenious answer was to quite literally bring the store to the consumers as travel en-mass to and from work each day.

By outfitting several of Seoul’s subway stations with large lifelike photographic displays of grocery store shelves with pictures of staple items such as fruit, vegetables and meat, Home Plus was able to insert themselves into the thought processes of hundreds of thousands of people during the peak dayparts when consumers were most likely to be thinking along those lines.  I would call this a smart move but certainly not revolutionary.

 

And then they did something really ingenious.  Each of the grocery items on the “virtual shelves” had an associated QR code that the customer could scan – right there in the subway station – and assemble a virtual shopping cart.  Payment could be made via their smart phone and, in some cases, the groceries could be delivered by the time the customer arrived home.

 

Did Home Plus’ campaign in and of itself achieve “omni-ness”?  I would have to say no.  But they came up with an effective touchpoint in an unlikely pathway and that, it seems to me, is a very good first step towards the ubiquity that omnichannel retailing seems to promise."


Via Davy Dauvergne
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Coca-Cola exec claims mobile underpins entire Olympic Games strategy - Mobile Marketer - Content

Coca-Cola exec claims mobile underpins entire Olympic Games strategy - Mobile Marketer - Content | Omnichannel Retailing | Scoop.it
In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Via gahanin
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel ... - Luxury Daily

Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel ... - Luxury Daily | Omnichannel Retailing | Scoop.it
Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel ...
Luxury Daily
In this hour-long free webinar on Wednesday, Sept. 25 at 2 p.m.
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Understanding Omnichannel Retailing

Understanding Omnichannel Retailing | Omnichannel Retailing | Scoop.it
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Omni-channel is not a matter of technology but employee mindset

Omni-channel is not a matter of technology but employee mindset | Omnichannel Retailing | Scoop.it
Through my work I know first hand how big a shift omni-channel customer service is for companies.
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Evolution of Shopping - SeeMore Interactive | Visual.ly

Evolution of Shopping - SeeMore Interactive | Visual.ly | Omnichannel Retailing | Scoop.it
Seemore integrates augmented reality, image recognition, recommendation engine and location-based technologies to produce a unique shopping experience
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Click-to-Brick: Why Online Retailers Want Stores in Real Life

Click-to-Brick: Why Online Retailers Want Stores in Real Life | Omnichannel Retailing | Scoop.it
Custom shirt maker Proper Cloth joins the crowd of e-commerce sites opening physical locations, which helps sell pricey goods
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Lyndsey McIntosh's comment, July 19, 2013 3:28 AM
You cannot take the '"shop" out of "shopping".
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One Consumer One Commerce

Web, Store, Mobile, Social, Digital, Global... Discover the new consumer in Retail! Retailers : You see Channels but Your consumers see only you! Are you ready?
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Attention, Shoppers: Store Is Tracking Your Cell

Attention, Shoppers: Store Is Tracking Your Cell | Omnichannel Retailing | Scoop.it
Using video surveillance, and signals from shoppers’ cellphones and apps, retailers are tracking customers’ behavior and moods.

Via Davy Dauvergne
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Latitude-Next-Gen-Retail-Study.pdf


Via Cecile Morel, Davy Dauvergne, Benjamin Di Crescenzo
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Cecile Morel's curator insight, December 16, 2012 10:06 PM

Mobile is for more than just on-the-go. Yet technology must be universal and simple for all consumers.

Davy Dauvergne's curator insight, December 17, 2012 1:43 AM

Move on mobile or die

Pascale Couderc's comment, January 10, 2013 4:49 AM
"consumers rank user experience as the number one problem (47%) before security (40%)"
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Power Points: Connecting a Consumer Centric Platform

Power Points: Connecting a Consumer Centric Platform | Omnichannel Retailing | Scoop.it
Retail Systems Research recently concluded a three-part series on an overarching cross-channel architecture based on a presentation at the RIS News Cross-Channel Executive Summit entitled “Becoming Omni-Channel ...
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The real challenge is engagement across many channels - Cream ...

The real challenge is engagement across many channels - Cream ... | Omnichannel Retailing | Scoop.it
For example, having realised the importance of nurturing its 'omni-channel' customers, John Lewis installed Wi-Fi in its stores to facilitate price comparison and product research in-store. Having introduced a policy that ...
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Tesco’s fashion line takes window shopping into the future

Tesco’s fashion line takes window shopping into the future | Omnichannel Retailing | Scoop.it
With the weather forecast promising sun all weekend, the last thing you’ll want to be doing is traipsing around the shops. (RT @JillEasterbrook: Take a look at F&F's augmented reality poster - gorgeous!

Via Pekka Puhakka
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How Pinterest Should Influence Your Marketing Spend: 3 Tips ...

How Pinterest Should Influence Your Marketing Spend: 3 Tips ... | Omnichannel Retailing | Scoop.it
How Pinterest Should Influence Your Marketing Spend: 3 Tips. Posted on 17. May, 2012 by Dana Hughens in Social Media. If you've heard of Pinterest, you probably already know it is one of the fastest growing social networks.

Via Pekka Puhakka
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