OmniChannel Marketing
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Infographic: The 4 Steps to Social Media Market...

Infographic: The 4 Steps to Social Media Market... | OmniChannel Marketing | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.
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5 Ways To Combine Social Media And E-Mail Marketing To Double Your Online Impact

5 Ways To Combine Social Media And E-Mail Marketing To Double Your Online Impact | OmniChannel Marketing | Scoop.it
You already know effective each channel is on its own; mix them together, and you've got an even more powerful marketing tool.
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Brands over-dependent on SEO and social for content marketing

Brands over-dependent on SEO and social for content marketing | OmniChannel Marketing | Scoop.it
There’s a smattering of complacency about content marketing.
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Omnichannel starts to define retail success - InternetRetailing.net

Omnichannel starts to define retail success - InternetRetailing.net | OmniChannel Marketing | Scoop.it
Omnichannel starts to define retail success
InternetRetailing.net
Omnichannel is starting to become a defining factor in whether retailers succeed in the current retail market, according to the Land Securities Group [IRDX VLSC].
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A New Reign of Consumer: Introducing the Omni-Channel Shopper - Wall Street Journal

A New Reign of Consumer: Introducing the Omni-Channel Shopper - Wall Street Journal | OmniChannel Marketing | Scoop.it
A New Reign of Consumer: Introducing the Omni-Channel Shopper Wall Street Journal As consumers move easily and fluidly between physical, digital and social channels on their purchase decision journeys, a new --and extremely influential...
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Five key themes for fashion ecommerce success | Econsultancy

Five key themes for fashion ecommerce success | Econsultancy | OmniChannel Marketing | Scoop.it
So here's the bad news. It's no longer enough for your site to be 'usable' and 'intuitive'. Today's best in breed online retailers mastered the usability thing a while back and have long moved on.
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Top 5 Things to Test in Ecommerce Websites - Practical Ecommerce

Top 5 Things to Test in Ecommerce Websites - Practical Ecommerce | OmniChannel Marketing | Scoop.it
Top 5 Things to Test in Ecommerce Websites
Practical Ecommerce
Back in the day, circa 2008, testing an ecommerce site meant having to write a lot of custom code to run the test and track the results.
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Combining Search Marketing & Social Media Efforts | Hoosh Blog

Combining Search Marketing & Social Media Efforts | Hoosh Blog | OmniChannel Marketing | Scoop.it

Why Social Media & Search Marketing go hand in hand. Taking the example of the Flower & Gifts Industry.

 

...We believe that Social Media and Search Marketing go hand in hand because Social conversations can lead keyword strategy in a certain direction, and Search keywords can influence Social content strategy. By combining your Search & Social Marketing efforts, you can make sure to provide your audience with the right content, based on what they search for the most and what engages them on Social Media. Today we will take a look at the Flowers & Gifts Industry as an example of Social Media & Search Marketing alignment...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 17, 2013 11:42 AM

Really valuable social marketing  insight and social media case studies. Recommended reading.

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The Rise of Omni-Channel Customer Care | Research with Results: a blog from the Aberdeen Group

The Rise of Omni-Channel Customer Care | Research with Results: a blog from the Aberdeen Group | OmniChannel Marketing | Scoop.it
The rapid growth in availability and use of numerous technology tools (e.g., smart phones and tablets) and channels (e.g., social media and online user groups) (The Rise of Omni-Channel Customer Care | Research with Results: a blog from the Aberdeen...

Via Fred Zimny
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Three Digital Marketing Trends for 2014 and Beyond

Three Digital Marketing Trends for 2014 and Beyond | OmniChannel Marketing | Scoop.it

Three important social media marketing trends that we are seeing include always-on marketing, providing creative content marketing and product innovation through social listening, and giving your brand advocates the means to share stories about...


Via Kamal Bennani
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Consumer Psychology and the E-Commerce Checkout - Business 2 Community

Consumer Psychology and the E-Commerce Checkout - Business 2 Community | OmniChannel Marketing | Scoop.it
Consumer Psychology and the E-Commerce Checkout
Business 2 Community
What's the secret to a successful E-commerce site? Is it graphics; ease of use; loading time? Or is it something else, something harder to define?
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Social Media Marketing Trends for 2014 | Social Media Today

Social Media Marketing Trends for 2014 | Social Media Today | OmniChannel Marketing | Scoop.it
Here's my take on 5 social media marketing trends for 2014.
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Omnichannel is the future of retailing and it includes print catalogs - BizReport

Omnichannel is the future of retailing and it includes print catalogs
BizReport
Omnichannel is the future of retailing and it includes print catalogs.
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Gap Just Changed The Way We Shop Forever - Refinery29

Gap Just Changed The Way We Shop Forever - Refinery29 | OmniChannel Marketing | Scoop.it
Refinery29 Gap Just Changed The Way We Shop Forever Refinery29 Gap has been pushing forward over the past year, carving a somewhat new, exciting identity while still preserving its position as the classic fashion destination we've always known and...
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Top Challenges Retailers Face When Ensuring Omnichannel Enablement - Power Retail

Top Challenges Retailers Face When Ensuring Omnichannel Enablement - Power Retail | OmniChannel Marketing | Scoop.it
Top Challenges Retailers Face When Ensuring Omnichannel Enablement
Power Retail
From the evolution of ecommerce to social media and mobility there are now more channels to consider when formulating our Omnichannel strategy.
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An essential field guide to omni-channel marketing

An essential field guide to omni-channel marketing | OmniChannel Marketing | Scoop.it

Omni-channel success requires understanding the technology available to create seamless customer journeys. Here's how to turn interactions into transactions in an omni-channel world.

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FRANK FEATHER ~ Business Futurist's curator insight, February 21, 2014 4:58 PM

Useful one-page list of omni-channel components.

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Creating a seamless omni-channel customer experience

Creating a seamless omni-channel customer experience | OmniChannel Marketing | Scoop.it
The retail omni-channel is an aspiration that many have talked of, but few have actually implemented. It requires the tearing down of internal silos and the complete integration of online retail wi...

Via Fred Zimny
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