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Why companies need to start a conversation about #design methods

Why companies need to start a conversation about #design methods | Omnichannel | Scoop.it
Why companies need to start a conversation about design methods and formalising their approach to design, rather than purely focusing on increasing head count.

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Rescooped by Edward Chenard from Big Data
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How to Improve Customer Experience by Quantifying Multichannel Issues?

How to Improve Customer Experience by Quantifying Multichannel Issues? | Omnichannel | Scoop.it

Customer experience is the number one guideline when it comes to improving and optimizing a website and data can give you valuable insights about it.


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Rescooped by Edward Chenard from Strategy and Competitive Intelligence by Bonnie Hohhof
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Best Practices for Growing into the Chief Innovation Officer Role - webinar June 10

Best Practices for Growing into the Chief Innovation Officer Role - webinar June 10 | Omnichannel | Scoop.it

For most companies, having a named Chief Innovation Officer (CINO) or equivalent is very new – if they have one at all. For these leaders, the levers for success are still uncertain, and evolving quickly. Join this live IM Channel One web event on June 10th when we present 5 emerging “leadership styles” for today’s CINOs and offer insights on how to use these styles to maximum effect. During this live IM Channel One Roundtable Discussion, hosted by Imaginatik, the expert panel will discuss the challenges of being a Chief Innovation Officer and provide insights to the different Chief Innovation Officer leadership styles, and how they can be mastered and blended for maximum effect and ROI.


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Rescooped by Edward Chenard from Big Data
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Why You Need To Understand The Limitations Of Big Data

Why You Need To Understand The Limitations Of Big Data | Omnichannel | Scoop.it

Big data has something of an inflated reputation, and it can be hard to see past the hype. But let’s give it a try to better understand its potential.


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Rescooped by Edward Chenard from Strategy and Competitive Intelligence by Bonnie Hohhof
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Business Intelligence vs Analytics vs Big Data vs Data Mining

Business Intelligence vs Analytics vs Big Data vs Data Mining | Omnichannel | Scoop.it

Business Intelligence: This is the broadest category and encompasses the other three terms here (at least as they’re used in a business IT context). BI is data-driven decision-making. It includes the generation, aggregation, analysis, and visualization of data to inform and facilitate business management and strategizing. All the other terms refer to some aspect of how information is gathered or crunched, while BI goes beyond the data to include what business leaders actually do with the insights they glean from it..


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Rescooped by Edward Chenard from Strategy and Competitive Intelligence by Bonnie Hohhof
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Real Innovators Don’t Fear Failure - Sloan

Real Innovators Don’t Fear Failure - Sloan | Omnichannel | Scoop.it

One way to learn, argue Paul J.H. Schoemaker (Wharton School) and Steven Krupp (DSI), is to “try to fail fast, often and cheaply in search of innovation.”  Does your business encourage experiments and “failing fast” as a source of innovation and quick learning?That’s one of the six questions posed by Paul J.H. Schoemaker (Wharton School) and Steven Krupp (DSI) in their article “The Power of Asking Pivotal Questions,” in the Winter 2015 issue of MIT Sloan Management Review . The article builds on the authors’ new book, Winning the Long Game: How Strategic Leaders Shape the Future (PublicAffairs, 2014). Schoemaker and Krupp write that asking “what if” questions challenges executives to incorporate broader perspectives. It stimulates “out-of-the-box dialogues that help leaders make better choices and find innovative solutions sooner.”


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Valerie MacLeod's curator insight, May 29, 2015 11:46 AM

Want to be more innovative? 

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360 Degrees Customer View and Its Web Data Collection Struggle

360 Degrees Customer View and Its Web Data Collection Struggle | Omnichannel | Scoop.it

To create a single customer view companies turn to data warehousing, but they struggle to deliver the web data to the warehouse environment.


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Rescooped by Edward Chenard from Designing service
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Forget Design Thinking, but not design thinking [The Facts]

Forget Design Thinking, but not design thinking [The Facts] | Omnichannel | Scoop.it
I have read many articles over the past year on design thinking and realised that we need a bit of a reality check. Articles on design thinking are just that- articles- and articles are often embel...

Via Mario K. Sakata, Fred Zimny
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Agile is not the Product Management Process to Save You

Agile is not the Product Management Process to Save You | Omnichannel | Scoop.it
Working in retail the last few years, I have found it rather interesting how many retailers are wanting to move to a product management model for their digital products.  It is how I got into retail in the first place, being pulled in to help build such practices.  However, what I found was a misplace love affair with agile and the misconception that it was somehow going to deliver on what they felt was lacking.  Agile can do great things but as a product model (as it often gets practiced) it is a weak cousin to the product management models you will find in a manufacturing env
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Rescooped by Edward Chenard from Content Strategy |Brand Development |Organic SEO
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13 Unexpectedly Great Marketing Tactics

13 Unexpectedly Great Marketing Tactics | Omnichannel | Scoop.it
Sometimes mixing up your marketing yields the best results
The post 13 Unexpectedly Great Marketing Tactics appeared first on Search Engine Journal.

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Rescooped by Edward Chenard from digital marketing strategy
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Storytelling in Branding: Using Narrative Psychology

Storytelling in Branding: Using Narrative Psychology | Omnichannel | Scoop.it
Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…

Via Karen Dietz, Os Ishmael, malek
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Karen Dietz's curator insight, May 18, 2015 1:20 PM

This post, written by Jeff Swystun, is a great discussion about how storytelling is changing branding and marketing. What I really like is his thorough treatment of the topic that totally makes sense for anyone in marketing.


Swystun lists 3 ways storytelling is changing branding:

  1. It's not about telling
  2. It's organic
  3. Stories don't end


#3 I'm not so keen about. I think a better way to view storytelling in branding is in terms of story cycles instead of stories that never end. The concept of story cycles will give marketers/branders much more control over their work. Why? Because eventually you need to bring closure to your audience or they will just end up frustrated and turned off.


Serial storytelling in branding is fabulous (think of the Folgers commercials where we waited for the next installment of the story). But the storyline did eventually end. The company went on then to create other stories in their ads.


There is way more to this article than just the 3 points above. There is history shared and examples given. Swystun writes an entire section on narratives moving people to action -- and how most storied ads don't. His examples show us a better way.


Lots to learn here and apply to your business. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Edward Chenard from digital marketing strategy
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Failed Customer Experiences Are Destroying Your Marketing | Marketing Technology

Failed Customer Experiences Are Destroying Your Marketing | Marketing Technology | Omnichannel | Scoop.it

Failed Customer Experiences Are Destroying Your Marketing by Douglas Karr on Marketing Technology

 

SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business.

 

Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mouth and that includes social media and other online publishing channels.

 

Yikes… in a connected world, customer experience failures are impacting your marketing efforts. Bad news travels fast and these incidents could overshadow any good strategies you’re deploying online.


Via Russ Merz, Ph.D., Fred Zimny, steve batchelder, massimo facchinetti, malek
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Russ Merz, Ph.D.'s curator insight, May 15, 2015 11:44 PM

Do you know how #customerexperience failures hurts your brand? Here are some stats about the effects of failure and and some tips for managing them.

Maurice Couture's curator insight, May 19, 2015 10:28 AM

Voici une autre infographie démontrant l'importance d'un bon service à la clientèle dans l'appréciation de l'expérience-client (CX). S'excuser et admettre sa faute demeurent deux points importants. À retenir: les principales causes de mauvaises expériences sont liés aux processus de gestion et au service à la clientèle: temps de réponse trop long, employé manquant de formation, employé ne disposant pas du pouvoir requis pour régler le problème, diffusion d'information contradictoire. 

Rescooped by Edward Chenard from Designing service
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Free #Gartner Research: #Digital Marketing Transit Map #martech

Free #Gartner Research: #Digital Marketing Transit Map #martech | Omnichannel | Scoop.it
Navigate the #digitalmarketing landscape with this free map from @GartnerDigital

Via Marketing Colleges, Fred Zimny
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Rescooped by Edward Chenard from Big Data
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How to Discover the Hidden Value in Your Customer Data?

How to Discover the Hidden Value in Your Customer Data? | Omnichannel | Scoop.it

As the field of Big Data Analytics turns more and more predictive, emphasis on using data moves to discovering unknown landscapes and hidden data.


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How Leadership Impacts Customer Service, is it not? #custsrv #digital

How Leadership Impacts Customer Service, is it not? #custsrv #digital | Omnichannel | Scoop.it
I just got back from a pleasant experience at the DMV. Read that again. I did in fact say the DMV. In California no less where if you don’t have an appointment you had better plan to spend all day.

Via Fred Zimny
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Rescooped by Edward Chenard from Big Data
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Top 10 Data Mining Algorithms, Demystified

Top 10 Data Mining Algorithms, Demystified | Omnichannel | Scoop.it

An explanation in plain English of the top 10 most influential data mining algorithms that organizations can use to make the most of their Big Data.


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A Glimpse at the Emerging Trends of Service Design | Adaptive Path

A Glimpse at the Emerging Trends of Service Design | Adaptive Path | Omnichannel | Scoop.it
A Glimpse at the Emerging Trends of Service Design. http://t.co/SkwidMZBHV #servicedesign #design http://t.co/sqy60FGPUv

Via Fred Zimny
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Rescooped by Edward Chenard from Technology Innovations
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The Evolution of Big Data to Smart Data - DATAVERSITY

by Jelani Harper The future of Big Data depends on Smart Data.

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Working week starter: How Your State of Mind Affects Your Performance #smartcreatives

Working week starter: How Your State of Mind Affects Your Performance #smartcreatives | Omnichannel | Scoop.it
Ways to move from frustrated to energized.

Via Fred Zimny
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Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism: Robin Chase: #smact #digital

Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism [Robin Chase] on Amazon.com. *FREE* shipping on qualifying offers.

Via Fred Zimny
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Weekend Read: Why #Design Matters More than Moore #digital

Weekend Read: Why #Design Matters More than Moore #digital | Omnichannel | Scoop.it
John Maeda, partner at Kleiner Perkins Caufield & Byers: In 2016, you can expect the computer you’ll be using to be 8.3 million times more powerful than the one you were using in 1980. Moore’s Law keeps going.

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Beyond design thinking: Part of the “Business ecosystems come of age” report #smact #digital

Beyond design thinking: Part of the “Business ecosystems come of age” report #smact #digital | Omnichannel | Scoop.it
Design thinking without deep analysis and synthesis can be reckless. Leading companies are seeking to do both recursively and in integrated new ways to…

Via Fred Zimny
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Rescooped by Edward Chenard from Big Data
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Why Business Strategy Always Trumps Data Analytics

Why Business Strategy Always Trumps Data Analytics | Omnichannel | Scoop.it

Data analytics is a business vertical with its own dynamics. That is why your business needs a business strategy before applying big data analytics.


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Rescooped by Edward Chenard from Big Data
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An Overview of Data Analysis Tools to Start the Journey of Exploration

An Overview of Data Analysis Tools to Start the Journey of Exploration | Omnichannel | Scoop.it

This detailed overview of Big Data tools help small business owners or large corporates to make more use of their internal and external data.


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Rescooped by Edward Chenard from Big Data
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The Hadoop Honeymoon is Over

The Hadoop Honeymoon is Over | Omnichannel | Scoop.it

Hadoop is single handily responsible for the Big Data hype, according to experts. Martyn Jones however tells us why Hadoop is in fact not so fantastic


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