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Home Depot’s Visual Search Beta Highlights Technology’s Appeal Beyond Apparel I Mobile Commerce Daily

Home Depot’s Visual Search Beta Highlights Technology’s Appeal Beyond Apparel I Mobile Commerce Daily | OMNICHANNEL | Scoop.it

Home Depot’s iPhone application recently began offering visual search in beta, reflecting how the omnichannel strategy continues to grow and is starting to expand beyond its initial use by apparel retailers into other categories.
 

With an average of 35,000 SKUs in its stores and close to 1 million online, Home Depot wants to make it easier for customers to find what they are looking for. IPhone users with the Home Depot app can tap on the hamburger menu and the camera function to take a picture of a tool or other home item and automatically be delivered results for similar items within the retailer’s inventory.

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Online Retailers Are Getting Shoppers To Pay Up-Front Fees In Exchange For Benefits I Business Insider

Online Retailers Are Getting Shoppers To Pay Up-Front Fees In Exchange For Benefits I Business Insider | OMNICHANNEL | Scoop.it

Amazon Prime is the most widely known and used online membership program. And it's been so successful for the company that other online retailers are now beginning to explore their own up-front, fee-based programs.
 

Google, Instacart, Jet, Sephora, and Thrive Market have each formed some type of members-only program for online shoppers that gives consumers added benefits in exchange for an up-front yearly fee. 


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Neiman Marcus Taps FedEx For Same Day Shipping Service I Luxury Daily

Neiman Marcus Taps FedEx For Same Day Shipping Service I Luxury Daily | OMNICHANNEL | Scoop.it

Department store chain Neiman Marcus is ensuring Father’s Day presents get to their recipients on time with a new same-day shipping service.

The retailer is teaming with FedEx in 18 markets to offer speedy deliver for in-stock merchandise. Neiman Marcus will likely come to the aid of some procrastinators, making a deeper connection between store and thankful customer.

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Cross-Channel Clients Spend 60pc More Than In-Store-Only Peers I Luxury Daily

Cross-Channel Clients Spend 60pc More Than In-Store-Only Peers I Luxury Daily | OMNICHANNEL | Scoop.it

Digital contactability, the ability of a retailer to accurately target a consumer through digital, will transform the luxury industry, according to a new report by ContactLab and Exane BNP Paribas.
 

The “Digital Frontiers in the Luxury World” report argues that in the next five years 90 percent of luxury customers will have a digital identity traceable by brands for marketing purposes. On the flip side, consumers will increasingly generate sales and pump up brand allure through their online activity.

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Amazon Ups The Ante With Free Same-Day Delivery | L2

Amazon Ups The Ante With Free Same-Day Delivery | L2 | OMNICHANNEL | Scoop.it

Amazon has grown into the greatest force reshaping retail thanks to not only massive product selection and low prices but also superior fulfillment capabilities. The company has used cheap capital to fund unprecedented investment in last-mile services to guarantee free two-day delivery for Prime members and also offer same-day delivery in 14 U.S. markets.

Now, further chipping away at the brick-and-mortar advantage of immediacy, Amazon is upping the ante with free same-day delivery for Prime members who order a minimum of $35 in eligible products. With Amazon’s Prime membership reaching an estimated 41 million, traditional retailers that aren’t making major omnichannel investments are at an increasingly severe disadvantage.

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Distinction Between Online, Offline Blurs For Shoppers, But Not Retailers: Report I Mobile Commerce Daily

Distinction Between Online, Offline Blurs For Shoppers, But Not Retailers: Report I Mobile Commerce Daily | OMNICHANNEL | Scoop.it

Mobile’s influence on bricks-and-mortar sales rose to 28 percent in 2014, up from 19 percent the prior year, but the divide is growing between the digital functionality retailers provide and the experience consumers want, with mobile particularly affected, according to a new report from Deloitte.
 

A key takeaway from the report is that mobile use by shoppers continues to become more sophisticated, as evidence by a drop in the use of mobile for price checking, suggesting shoppers are using mobile more for inspiration. However, retailers continue to focus on mobile conversions at the expense of enhancing the mobile experience.

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Summon A Personal Shopping Crew With Button Press I PSFK

Summon A Personal Shopping Crew With Button Press I PSFK | OMNICHANNEL | Scoop.it

Operator is a new app released this week in private beta phase with more than 80,000 people already signed up to try it out once it goes live. The hype lies in the fact that the concept has never been done before, exciting all those involved within the e-commerce process, including brands, intermediary businesses and most importantly consumers.
 

Garrett Camp, the cofounder of Uber, started Operator alongside Robin Chan, a previous Blackberry employee and serial investor. The app is essentially a shopping supplement for consumers that connects people to the product, people or business in question via a quick and easy process.

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Mobile Optimization Is Essential For Brands Using Social Media Platforms I L2

Mobile Optimization Is Essential For Brands Using Social Media Platforms I L2 | OMNICHANNEL | Scoop.it

With more than 80 percent of users accessing social platforms on their mobile devices, mobile marketing has become increasingly important for brands that wish to remain competitive in the marketplace, according to a new report by L2.
 

L2’s Insight Report: Mobile Social Platforms emphasized the importance of mobile optimization for brands advertising on social media platforms such as Facebook, Instagram and Twitter. As consumers continue to use mobile devices at increasing rates and popular social media platforms adjust to make mobile use easier, it is essential for brands to keep up with these trends.

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Retailers Embrace Omnichannel Selling But Profits Are Elusive

Retailers Embrace Omnichannel Selling But Profits Are Elusive | OMNICHANNEL | Scoop.it

While retailers and consumer goods manufacturers are investing heavily in omnichannel selling capabilities and often putting mobile at the core of these efforts, new research from JDA Software and PwC reveals that only 16 percent of companies’ efforts are profitable when it comes to fulfilling omnichannel demand.
 

The report, The Omni-Channel Fulfillment Imperative, highlights how the high cost of fulfilling orders is eroding retailers’ margins as they focus on enabling consumers order online and either have items delivered to their homes or pic them up at a nearby store. Mobile opens up opportunities for retailers to drive more profits from the omnichannel experiences by leveraging a shopper’s geolocation to minimize shipping costs.

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Omni-Channel Shoppers: An Emerging Retail Reality

Omni-Channel Shoppers: An Emerging Retail Reality | OMNICHANNEL | Scoop.it

Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways retailers can reach this shopper by measuring behavior, providing localized information, and creating the right organizational structure.

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Lancôme To Deliver Omnichannel Personalisation

Lancôme To Deliver Omnichannel Personalisation | OMNICHANNEL | Scoop.it

Beauty brand Lancôme has partnered with RichRelevance, an omnichannel personalisation specialist, to deliver a breakthrough in online beauty – a complete, personalised look tailored to each shopper based on their individual preferences and Lancôme’s expertise.

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Online And Offline Hold Strong Influences On One Another

Online And Offline Hold Strong Influences On One Another | OMNICHANNEL | Scoop.it

Digital showrooms cannot offer the same attributes as physical stores, but online searches drive in-store traffic, according to a professor from Wharton at eTail West Feb 19.
 

Consumers want to have the ability to search online and understand the details of a product, but typically also want to be able to go to a store and try it on or feel the product before making the plunge to purchase. The Internet is largely manipulated by the physical world, so understanding a consumer’s location and local influencers can change the way in which marketers reach specific shoppers.

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Are You Ready For The Customer-Driven, Omnichannel Revolution?

Are You Ready For The Customer-Driven, Omnichannel Revolution? | OMNICHANNEL | Scoop.it

The automatic link between shopping and walking has been irrevocably broken. Today, shopping means a great deal more, both in terms of how you do it (adding in mobile or online) and where you do it (at home or on the road).

Technology has brought a proliferation of customer touch points with mobile placement, social media, in-store messaging, and other Internet-capable displays such as screens at gas pumps. Retailers are slowly learning that they need to reach out across multiple channels simultaneously in order to be heard above all the noise, according to this Oxford Economics Report.

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Five Omnichannel Fundamentals For Driving Foot Traffic | L2

Five Omnichannel Fundamentals For Driving Foot Traffic | L2 | OMNICHANNEL | Scoop.it

A critical shift has occurred in the path to purchase: half of U.S. retail sales are now influenced by digital channels. As shoppers increasingly make decisions online before purchasing in-store, the digital experience must play a central role in driving consumers from clicks to bricks and back again.

This represents a sizable challenge for retailers, many of which are burdened by legacy technology systems and hobbled by a lack of integration between e-commerce and brick-and-mortar teams. Nonetheless, retailers that delay creating more holistic digital-physical customer experiences will find it increasingly difficult to compete with both Amazon and their more digitally advanced peers.

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Why An "Amazon For High Fashion" Is A Really Bad Idea | Highsnobiety

Why An "Amazon For High Fashion" Is A Really Bad Idea | Highsnobiety | OMNICHANNEL | Scoop.it

It was recently reported that Swiss-based luxury goods holding company Richemont has been sweet-talking the world’s two largest fashion conglomerates, LMVH and Kering, into getting involved with Net-a-Porter’s merger with Yoox. If all of that last sentence flew miles over your head, it essentially means they’re paving the way for an all-singing, all-dancing one-stop online retailer for luxury fashion. The big question is: would that be a good thing?

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Hotel Brands Must Travel Cross-Channel Route To Bookings: Report I Mobile Commerce Daily

Hotel Brands Must Travel Cross-Channel Route To Bookings: Report I Mobile Commerce Daily | OMNICHANNEL | Scoop.it

Optimizing the cross-channel experience to align with the traveler’s customer journey is key as mobile becomes the first screen as well as the primary physical-digital connection, according to a report from Sabre.
 

A key finding of the report, “The Future of Hotel Booking – A Guide to Hotel Retailing,” is that technology increases conversion rates by capitalizing on moments when travelers are more inclined to complete a transaction. The findings point to how, as mobile multiplies the paths to purchase and inundates consumers with price and deal information, hotel brands are challenged to connect with guests, particularly in booking a stay.

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Connecting Physical And Digital Touchpoints Builds Consumer Relationships I Luxury Daily

Connecting Physical And Digital Touchpoints Builds Consumer Relationships I Luxury Daily | OMNICHANNEL | Scoop.it

The relationship between online and bricks-and-mortar stores is reciprocal, with each driving traffic and sales to the other, according to panelists at the Financial Times’ Business of Luxury Summit June 8.
 

During “The Phy-gital Revolution: What is Luxury Doing to Woo its Consumers?” session, speakers explained how a mix of both physical and digital touchpoints is best to give both a well-rounded understanding of the brand and ensure that consumers have access to products in a manner that they want to shop. Without a digital shopping platform as part of their retail strategy, brands may be missing out on opportunities to reach consumers.

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Kohl’s, The Limited Order Up Mobile Opportunities Via In-Store Pickup I Mobile Commerce Daily

Kohl’s, The Limited Order Up Mobile Opportunities Via In-Store Pickup I Mobile Commerce Daily | OMNICHANNEL | Scoop.it

Kohl’s and The Limited are getting behind online ordering and pick-up services that would serve up immediate gratification for consumers who are unwilling to wait for delivery while opening opportunities for retailers to serve up mobile-specific offerings.
 

By fall, Kohl’s plans to roll out to tablet and smartphone customers the in-store pickup program it now only offers on its desktop site. The Limited also has announced an in-store pickup service. The moves illustrate how retailers are striving to deliver real-time product availability in the mobile context, so consumers can be sure the product they want is waiting for them when they arrive at the store.

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Sephora Launching Click-And-Collect Service In France I LSA

Sephora Launching Click-And-Collect Service In France I LSA | OMNICHANNEL | Scoop.it

On May 11, 2015, Sephora will be launching a click & collect service. Internet users will be able to come collect their orders, three hours after purchasing, in the 320 participating stores. 


Sephora multiplies in store and on ligne services. The 
world-leading specialist perfume retailer sets up the click & collect service in 320 stores in France. From May 11, 2015, users will be able to pick up their products in the shop 3 hours after receiving the email confirming their order. Customers will have 15 days time to pick up their order in the selected store.

 

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Traffic Methods For Mobile Commerce I Mobile Commerce Daily

Traffic Methods For Mobile Commerce I Mobile Commerce Daily | OMNICHANNEL | Scoop.it

Mobile commerce, or mcommerce, saw its largest growth in 2014, with an 80 percent increase among the top mcommerce companies as identified by Internet Retailer’s Mobile 500 report.
 

Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.

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Amazon To Deliver Parcels Directly To Car Boots I The Guardian

Amazon To Deliver Parcels Directly To Car Boots I The Guardian | OMNICHANNEL | Scoop.it

Amazon is testing an addition to its Prime subscription postal service that will see parcels delivered directly to customer’s cars.
 

The pilot service is a partnership between Amazon, DHL and Audi, and will allow a small group of Prime subscribers in Munich, Germany, to receive deliveries straight to the boots of their cars.

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The Store Of The Future: Brick-And-Mortar Retail Meets Omnichannel

The Store Of The Future: Brick-And-Mortar Retail Meets Omnichannel | OMNICHANNEL | Scoop.it

Some time ago, retail stores were little more than four walls with endless aisles, racks and shelves of merchandise inside. Then came e-commerce, taking the ‘tangible’ away from the experience. It was all about offering the best price, beating search results and getting the product fast into shoppers’ carts, then homes. Nowadays, the future of the shopping is at the intersection of digital and physical.

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Use This Model To Evaluate Your Omnichannel Strategy

Use This Model To Evaluate Your Omnichannel Strategy | OMNICHANNEL | Scoop.it

The world of marketing has become incredibly complex and fragmented, and in order to stay competitive marketers need to master omnichannel marketing. This is no easy task.


An omnichannel strategy is one that puts the customer in focus, drives engagement through personalization and provides a unified view of the ROI delivered. A new study from Neustar surveys leading marketers about whether they are delivering a true omnichannel experience or not. The result is an Omnichannel Maturity Model that helps marketers assess their progress and success using explicitly measurable steps. The results of the study will be presented in detail during Neustar's upcoming webinar on March 25th.

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Why Physical Stores And Brands Still Matter

Why Physical Stores And Brands Still Matter | OMNICHANNEL | Scoop.it

The difficulties of troubled retailers like Best Buy, Sears, JC Penney, recently high-flying Abercrombie & Fitch, and now, RadioShack, are all cited as evidence of the long predicted “retail death spiral.” So are stores really temples of doom?

The impressive growth of many other retailers such as H&M, Zara, Ikea, and, of course, Apple, seems to tell a different story. And there is the trend of formerly pure-play e-commerce retailers like Warby Parker, Bonobos, Indochino, Boohoo.com, and BaubleBar, which are all now experimenting with brick-and-mortar retail.

Google, inspired by Apple’s $10 billion, 400 store success, is also said to be close to launching a retail concept. This type of interactive store would, of course, allow customers to engage with Google devices, like Google Glass, smartwatches, phones and tablets. But perhaps more importantly, the store would also allow Goggle to forge the vital link between hardware and software, creating an appealing integrated ecosystem – a key element of Apple’s success – which was realized at retail. And the most striking example of the vitality of the physical retail channel is the elephant in the room: e-commerce behemoth Amazon is bound to open brick-and-mortar stores sooner than we think.
 

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Managing Omnichannel And Digital Initiatives As A Portfolio

Managing Omnichannel And Digital Initiatives As A Portfolio | OMNICHANNEL | Scoop.it

Retailers operate in a physical and digital world with many interconnected touch points. Shop.org indicates that in 2013, about half of U.S. retail sales were somehow influenced by online touch points and marketing tools.[1] However, as consumers embrace new technology and demand seamless customer experiences, retailers are finding it hard to keep up. Fifty-one percent of retailers admit that “consumer expectations outpace our ability to deliver cross-channel experiences.”
 

To meet the needs of consumers by engaging and delighting them across all touch points, retailers must manage omnichannel and digital initiatives as a portfolio. Doing this will help retailers gain alignment and focus on the right things.

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