Social Media Strategy
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SOCIAL BRANDS : The Future of Marketing

The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook is from We Are Social.

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Facebook Drives Social Commerce - Infographic

Facebook Drives Social Commerce - Infographic | Social Media Strategy | Scoop.it
Infographic on profitable social commerce strategies with Facebook. Retailers should convert shoppers into brand ambassadors for social commerce success.
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Réseaux sociaux : les tendances pour 2014

Réseaux sociaux : les tendances pour 2014 | Social Media Strategy | Scoop.it
Les réseaux de niche et d'anonymat devraient s'étendre et les applications de messagerie s'envoler L'agence Vanksen a réalisé…
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Top social media networks that may dominate 2014

Top social media networks that may dominate 2014 | Social Media Strategy | Scoop.it
A list of the ones to watch and the ones to ignore
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Friday5: Top Trends and Social Campaigns from 2013

Friday5: Top Trends and Social Campaigns from 2013 | Social Media Strategy | Scoop.it
Why It Matters by Mary Beth King

In 2013, the digital landscape
Stephany Gochuico's insight:

Top Trends and Social Campaigns from 2013

1- Branded Storytelling

2- Real-time Content

3- Micro-videos

4- Converged Media + Breaking Through

5 - The Rise of Mobile

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Best 10 Social Media Wins of 2013 | Social Media Today

Best 10 Social Media Wins of 2013 | Social Media Today | Social Media Strategy | Scoop.it
This year there were tons of notable social media moments from brands around the world – both epic wins and total fails. As 2013 comes to a close, let’s take a look at some of the best social media success stories of 2013.
Stephany Gochuico's insight:

10 Social Media Wins of 2013:

1- Best real-time response: OREO

2- Best viral video: DOVE

3- Best advertising integration: Foursquare

4- Best brand interaction: Oreo and Kit Kat

5- Best consumer interaction: American Airlines

6- Best makeover: MySpacer

7- Best cross-platform success: Budweiser

8- Best use of a new medium: 16 Handles

9- Best use of #hashtags: Starbucks

10- Best turnaround: Wendy's

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Top 10 Best Social Media Campaigns 2013 - GENWOW.COM

Top 10 Best Social Media Campaigns 2013 -  GENWOW.COM | Social Media Strategy | Scoop.it
Coke was feeling pretty happy this year - not to mention very sociable. We're always surprised how often Coca-Cola shows up in our annual Top 10 lists. But this year, the brand accounts for 20% of our list of top...
Stephany Gochuico's insight:

Top 10 Best Social Media Campaigns 2013

1- Coke 'Small World Machines' Share Moments within Nations at Odds

2- Oreo: Real Time Marketing

3- Intel/Toshiba: 'The Beauty Inside'

4- Coca-Cola: Wearable Movie

5- Pepsi 'Like' Machine Won't Accept Cash - Only Facebook Likes

6- Budweiser: Buddy Cup

7- Samsung Galaxy: Skip Ahead via Twitter

8- Heineken's: 'Departure Roulette's' Walk the Tweet

9- Wendy's: #PretzelLoveStories

10- Burger King: Whopper Sellout

 

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The best social media campaigns of 2013 - iMediaConnection.com

The best social media campaigns of 2013 - iMediaConnection.com | Social Media Strategy | Scoop.it
Stephany Gochuico's insight:

The best social media campaigns of 2013

1- Starbucks: Tweet-A-Coffee

2- "The Warner Sound captured by Nikon" at SXSW 2013

3- Kenneth Cole: "30 Years Bold"

4- Bauble Bar: online-offline-social

5- Charmin: "Asgardian"

 

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5 Ways Social Media Will Change The Way You Work in 2013

5 Ways Social Media Will Change The Way You Work in 2013 | Social Media Strategy | Scoop.it
Guest post written by Ryan Holmes Ryan Holmes is CEO of HootSuite, a social media management system with 5 million users.
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Gartner Names SocialFlow A 'Cool Vendor' in Social Marketing Report

Gartner Names SocialFlow A 'Cool Vendor' in Social Marketing Report | Social Media Strategy | Scoop.it
NEW YORK, May 22, 2014 /PRNewswire-iReach/ -- Gartner Names SocialFlow A 'Cool Vendor' in Social Marketing Report.
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Burberry Scales Back Social Media

Burberry Scales Back Social Media | Social Media Strategy | Scoop.it
Stephany Gochuico's insight:

Burberry vs Louis Vuitton vs Dior on Facebook

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Karim Bouhajeb's curator insight, January 14, 2014 5:36 PM

Burberry’s lack of investment in Facebook engagement is surprising because it is a digitally forward-looking brand. This week, it launched a concept store in London that runs completely on iPads and iPhones. It is one of the few fashion brands that offer in-store pickup for online purchases. Former CEO Angela Ahrendts was one of the first to invest in a Facebook presence with the idea that social media engagement was a way to foster future buyers.

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The Mobile Consumer Benchmark for Retail (Q1 2013) – Venuelabs

The Mobile Consumer Benchmark for Retail (Q1 2013) – Venuelabs | Social Media Strategy | Scoop.it
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Top 15 Social Media Blog Posts of 2013

Top 15 Social Media Blog Posts of 2013 | Social Media Strategy | Scoop.it

OurSocialTimes: "For our last post of 2013, we’re taking a look back at some of the year’s highlights. Lots of social media crises, strategies and case studies."

Stephany Gochuico's insight:

Top 15 social media blog posts of 2013

1- How to Use #Instagram for Marketing and Measure the Results

2- 6 Examples of Social Media Crises: What can we learn?

3- 4 Facebook Updates You Need to Know About

4- 5 Outstanding Facebook Marketing Case Studies

5- HMV Staff Backlash on Twitter

6- 23% of People Complain Online out of vengeance

7- 5 Intriguin Twitter Marketing Case Studies

8- Read This and Rethink Your LinkedIn Usage

9- Social CRM Case Study: Sony Europe Creates a Community of Super-fans

10- 7% of Twitter Users are Not Human

11- 10 Steps to Social Customer Service Success

12- How to respond to a social media crisis

13- Lousy customer service costs UK businesses £12 billion a year

14- Is Sentiment Analysis Useful

15- How to measure social media results using Google Analytics

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13 Best Social Media Campaigns of 2013 - Postano

13 Best Social Media Campaigns of 2013 - Postano | Social Media Strategy | Scoop.it
Another year has passed and social media marketing has become even more important for digital marketers. In 2013, we saw many brands create innovative social
Stephany Gochuico's insight:

13 Best Social Media Campaigns of 2013

1- Human Rights Campaign - Marriage Equality

2- Dove - Real Beauty Sketches

3- General Mills - Hello Cereal Lovers

4- Kmart - Ship My Pants

5- Kenneth Cole - 30 Years Bold

6- Urban Hilton Weiner - Pay With a Selfie

7 - Breaking Bad - Name Lab

8- Heineken - Crack the US Open

9- AT&T - Be The Fan

10- Lay's - Do Us a Flavor

11- Make-A-Wish - SF Batkid

12- Wendy's - Pretzel Love Songs

13- Oreo - Superbowl 'Blackout' Tweet

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The 16 Best Social Media Campaigns from 2013 - The Ambassador Blog

The 16 Best Social Media Campaigns from 2013 - The Ambassador Blog | Social Media Strategy | Scoop.it
2013 was a great year for big agency social media campaigns. We found the best social media campaigns of 2013, and their metrics. Take a look!
Stephany Gochuico's insight:

16 Best Social Media Campaigns 2013

1- BMW 4291 Eli

2- Lay's Do Us a Flavor

3- Wendy's Tweet at Buzzfeed

4- Somersby Cidar

5- Dove - Real Beauty Sketches

6- Hello Flo - The Camp Gyno

7- Guinness - Friendship

8- Chopotle - The Scarecrow

9- Go Pro - Fireman Saves Kitten's Life

10- Europ Assistance IT - Protect Your Life

11- Heineken - Departure Roulette

12- Crest - Halloween Treats Gone Wrong

13- Volvo Trucks - The Epic Split

14- Kohls - Show Your Joe

15- Westjet - Christmas Miracle

16- Coca Cola Life - Parenting

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Top 10 Influential Social Media Marketing Campaigns of 2013

Top 10 Influential Social Media Marketing Campaigns of 2013 | Social Media Strategy | Scoop.it
Here's the 10 most influential marketing campaigns of 2013 & takeaways you can apply to your inbound marketing strategy!
Stephany Gochuico's insight:

Top 10 influential social media marketing campaigns of 2013

1- WestJet Airlines Christmas Miracle

2- Bat Kid Saves San Francisco

3- 'Carrie' Telekenetic Coffee Shop Surprise

4- The Gnome Experiment by Kern & Sohn

5- Real Beauty Sketches by Dove

6- Oreo's Super Bowl Tweet

7- #DancePonyDance by Three Mobile UK

8- Do Us A Flavor by Frito-Lay

9- The Poop Tweet by Smart USA

10- WATERisLIFE Campaign

 

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10 astuces pour créer de la valeur pour son business sur Twitter

10 astuces pour créer de la valeur pour son business sur Twitter | Social Media Strategy | Scoop.it
Les réseaux sociaux, et notamment Twitter dont on va parler précisément dans cet article, exigent beaucoup d'efforts de la part des entreprises pour gagner des followers. On va voir que ce n'est pa
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