mobile adoption continues to grow like a weed. globally, mobile now accounts for 34% of ecommerce transactions. criteo has analyzed individual transaction data covering approximately $160 billion of annual sales across 3,000 online retailers and travel advertisers to uncover the latest trends in mobile shopping in the us and globally.
Omnichannel is all about shifting from channel-centric to customer-centric – much more customer-centric than you are today. Knowing who your customers are and having a view of products and inventory across channels are the basic requirements to delivering exceptional customer experiences across channels and touch points.
This is not a project. A business transformation is required to empower people to deliver omnichannel customer experiences. The executive team needs to drive it and align compensation and incentives around it. A collaborative cross-functional approach is needed to achieve it.
Omnichannel depends on customer-facing teams such as marketing, sales and call centers to have access to a total customer relationship view based on clean, consistent and connected customer, product and inventory information. This is the basic foundation needed to deliver seamless, integrated and consistent customer experiences across channels and touch points and improve their effectiveness.
The Cegid Innovation Store is a unique concept bringing together the best of the ‘brick and mortar' and 'online' (www.cegid.com/innovationstore) shopping experiences. It showcases the latest in technology and shopping trends providing a seamless and enjoyable shopping experience for today's connected consumers and retailers. You can visit the Cegid Innovation Store online or at any one of our physical stores to discover the latest technologies and best practices for connected retail: click & collect, mobility, clienteling, facial recognition, social mirror, sensory marketing, social rewards, social network analysis, RFID etc. The Cegid Innovation Store demonstrates how you can transform the in-store customer experience!
Aujourd'hui, l'e-commerce s’est définitivement installé dans notre paysage économique. Pourtant chaque acteur de ce secteur à l’obligation de s’adapter en permanence. Une révolution en cache une autre. Le prix n'est plus l'unique argument ; les clients veulent de la praticité, de l'assurance e...
Les consommateurs n'hésitent plus à interpeller les marques sur les médias sociaux pour des problématiques liées au service clients. Aussi, les entreprises doivent-elles faire preuve de cohérence dans leur réponse sur les canaux de contact. Voici cinq points pour améliorer sa stratégie omnicanale.
L'alliance entre big data et marketing semble aujourd'hui incontournable. Roland Koltchakian, responsable Business development sur l'offre Customer Experience d'Oracle, analyse les changements liés à la digitalisation du marketing. Interview.
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels that make up the modern shopper's purchase journey. Yet the biggest challenge faced by advertisers today is being able to understand the customer journey across these devices and deliver personalized content that is relevant, optimized and seamless across them all.
L’étude mondiale « Commerce Connecté » par DigitasLBi révèle une croissance dans l’utilisation des devices connectés, dont les objets connectés, et une hausse du social commerce ; poussant les retailers à personnaliser l’expérience shopping pour augmenter les ventes.
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