Omni Channel retailing
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Omni Channel retailing
For all retailers that want to leverage distribution, communication and services across channels.
Curated by Davy Dauvergne
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Rescooped by Davy Dauvergne from M-CRM & Mobile to store
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Demystifying the online shopper I 10 myths of multichannel retailing

PwC’s annual global survey of online shoppers debunks the conventional wisdom about online consumer behavior I January 2013 This is the sixth consecutive yea

Via Bertrand Jonquois
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Bertrand Jonquois's curator insight, February 26, 2013 3:55 AM

La plupart des acheteurs multicanaux recherchent des infos et des produits en ligne mais préfèrent acheter en magasin surtout pour certains produits tels que l’alimentation (69%), l’ameublement (58%) ou le prêt-à-porter (48%)...

Rescooped by Davy Dauvergne from NFC ( Near Field Communication), actualité, solutions...
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Programmer son smartphone avec des badges NFC

Programmer son smartphone avec des badges NFC | Omni Channel retailing | Scoop.it

Samsung lance la commercialisation de stickers NFC programmables que l'on peut coller n'importe où pour lancer une action sur son smartphone par simple contact.

 

La technologie NFC (Near Field Communication – communication en champ rapproché) se généralise progressivement sur les smartphones de dernière génération. Parmi les plus connus, après le BlackBerry Bold 9900 ce sont les derniers mobiles Samsung de la gamme Galaxy qui en sont équipés : Galaxy Nexus, Galaxy 2 et Galaxy 3.


Via ALEXANDRE Regis
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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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MobiTV To Power 'TV Everywhere' On Mobile Phones, Tablets & Other Devices

MobiTV To Power 'TV Everywhere' On Mobile Phones, Tablets & Other Devices | Omni Channel retailing | Scoop.it

 

Mobile TV company MobiTV announced it is introducing a solution allowing cable, satellite and IPTV providers to offer so-called:

 

**TV Everywhere services to mobile phones, PCs, tablets and other connected devices.

 

**The TV Everywhere model allows existing cable, satellite, or telco TV/video customers to view programming on nontraditional TV digital outlets once authenticated.

 

**Leveraging MobiTV’s existing video distribution platform, TV service providers can now offer their subscribers live and on-demand programming for viewing inside and outside the home.

 

**By teaming with TV programmers to power their TV Everywhere initiatives in mobile, the company is also hedging against potential erosion of the subscriber base for its own mobile TV service.

 

**Charging $9.99 a month, MobiTV provides access to more than 40 live and on-demand channels, including content from ABC, Disney, NBC, Fox and MTV.

 

The company said in September it delivered a record 167 million minutes of video to mobile video devices. The bulk of that viewing was of live programming.

 

http://bit.ly/vFO0FT


Via janlgordon
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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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Slides: The global state of the mobile industry

Slides: The global state of the mobile industry | Omni Channel retailing | Scoop.it

This up to date report on the mobile industry posted by Ross Dawson

 

 

http://rossdawsonblog.com/weblog/archives/2011/10/the-global-state-of-the-mobile-industry.html


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Le mobile est-il l'avenir des magasins physiques ?

Le mobile est-il l'avenir des magasins physiques ? | Omni Channel retailing | Scoop.it
Quels sont les usages les plus fréquents des consommateurs qui dégainent leur smartphone en boutique ? Et quels dispositifs les enseignes mettent-elles en place de leur coté ? Décryptage.

Via Nicolas Prigent, Bertrand Jonquois
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Bertrand Jonquois's comment, February 1, 2013 3:45 AM
l'usage mobile en magasin varie considérablement en fonction de la nature de l'enseigne.
Cecile Morel's curator insight, February 1, 2013 4:48 AM

Un bon article avec des exemples concrets d'usage mobile en point de vente en France. Mais toujours de la complexité pour le consommateur : télécharger l'appli, la lançant une fois en point de vente, savoir flasher un QR code... Et si on pouvait faire sans toucher au mobile?

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Internet, les smartphones et les réseaux sociaux sont bel et bien des outils de consommation.

Internet, les smartphones et les réseaux sociaux sont bel et bien des outils de consommation. | Omni Channel retailing | Scoop.it
Viavoice a réalisé une enquête pour la 28e édition du salon Equipmag, qui se tiendra à Paris cet automne. Internet, les smartphones et les réseaux sociaux sont bel et bien des outils de consommation.

Via Fabienne PUEL
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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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Mobile Marketing Matters NOW

Mobile marketing matters now if for no other reason than your company, brand or product can't miss another marketing revolution.

 

Here is why:

 

• Email
• Intimacy
• Darwin
• Emotion
• Influencers
• Social
• Network Effect
• iPad and Flipboard and Zite

 

Here is one thing that caught my attention:

 

Intimacy


Mobile phones are friends, the new time keepers, wallets (the new picture keepers) and an always on connection most never break (believe me I’ve tried)

.

If such an intimate connection is grudgingly true for my generation it is axiomatic for the next generation and a forgone conclusion for the one after that. Watch your children’s behaviors or try to take their cells and please film reactions.

 

Mobile marketing is more intimate than email or social network marketing. Increased intimacy means different stories, graphics and navigation (at least).

 

Can your company, no matter what business you inhibit, afford to seed another marketing tsunami?

 

Read full article: http://bit.ly/w46yeo


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