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MobiTV To Power 'TV Everywhere' On Mobile Phones, Tablets & Other Devices

MobiTV To Power 'TV Everywhere' On Mobile Phones, Tablets & Other Devices | Omni Channel retailing | Scoop.it

 

Mobile TV company MobiTV announced it is introducing a solution allowing cable, satellite and IPTV providers to offer so-called:

 

**TV Everywhere services to mobile phones, PCs, tablets and other connected devices.

 

**The TV Everywhere model allows existing cable, satellite, or telco TV/video customers to view programming on nontraditional TV digital outlets once authenticated.

 

**Leveraging MobiTV’s existing video distribution platform, TV service providers can now offer their subscribers live and on-demand programming for viewing inside and outside the home.

 

**By teaming with TV programmers to power their TV Everywhere initiatives in mobile, the company is also hedging against potential erosion of the subscriber base for its own mobile TV service.

 

**Charging $9.99 a month, MobiTV provides access to more than 40 live and on-demand channels, including content from ABC, Disney, NBC, Fox and MTV.

 

The company said in September it delivered a record 167 million minutes of video to mobile video devices. The bulk of that viewing was of live programming.

 

http://bit.ly/vFO0FT


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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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Slides: The global state of the mobile industry

Slides: The global state of the mobile industry | Omni Channel retailing | Scoop.it

This up to date report on the mobile industry posted by Ross Dawson

 

 

http://rossdawsonblog.com/weblog/archives/2011/10/the-global-state-of-the-mobile-industry.html


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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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Mobile Marketing Matters NOW

Mobile marketing matters now if for no other reason than your company, brand or product can't miss another marketing revolution.

 

Here is why:

 

• Email
• Intimacy
• Darwin
• Emotion
• Influencers
• Social
• Network Effect
• iPad and Flipboard and Zite

 

Here is one thing that caught my attention:

 

Intimacy


Mobile phones are friends, the new time keepers, wallets (the new picture keepers) and an always on connection most never break (believe me I’ve tried)

.

If such an intimate connection is grudgingly true for my generation it is axiomatic for the next generation and a forgone conclusion for the one after that. Watch your children’s behaviors or try to take their cells and please film reactions.

 

Mobile marketing is more intimate than email or social network marketing. Increased intimacy means different stories, graphics and navigation (at least).

 

Can your company, no matter what business you inhibit, afford to seed another marketing tsunami?

 

Read full article: http://bit.ly/w46yeo


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