Omni Channel retailing
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Omni Channel retailing
For all retailers that want to leverage distribution, communication and services across channels.
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[Étude de cas] Zalando : le parcours client, clé d'un m-commerce efficace

[Étude de cas] Zalando : le parcours client, clé d'un m-commerce efficace | Omni Channel retailing | Scoop.it
Chez le spécialiste de la mode en ligne, Zalando, le m-commerce est devenu le canal numéro 1. À l'occasion du dernier HUBDAY Future of Retail & Ecommerce, Christine de Wendel, la directrice générale, est revenue sur la stratégie de l'entreprise.

Via TROUVE LIONEL, RetailExploration
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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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Embracing Mobile Commerce in 2011

Embracing Mobile Commerce in 2011 | Omni Channel retailing | Scoop.it
The following is a guest post James Bentham on behalf of Mobile Interactive Group.


With the majority of large retailers in the UK choosing to capitalise on the mobile commerce channel, those who have been left behind are now scrabbling to catch up.


**Still in its relative infancy, mCommerce has developed quickly throughout 2011 and shows no signs of slowing. The brands who have benefitted most were the ones not afraid to innovate and take some risks.


Amazon and eBay both set up strong mobile presences during 2010 and both have seen huge returns, forging a path for other brands to follow. Amazon optimised their site for mobile phones as well as offering apps for the iPhone and Android operating systems in various territories.


**They were one of the first to introduce cross platform accounts, with users able to add products to their basket via their mobile phone and then purchase them next time they log in on a computer.


http://bit.ly/qg9UW7


Via janlgordon
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Infographie Mobile et Commerce

Infographie Mobile et Commerce | Omni Channel retailing | Scoop.it

Via Nicolas Prigent
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