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Omni Channel retailing
For all retailers that want to leverage distribution, communication and services across channels.
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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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The digital wallet and the future of payments [infographic]

This was posted by Guy Kawasaki and there are statistics about this exploding industry that are very important for anyone doing business in today's marketplace.

 

What caught my attention:

 

The Ripe Age for Mobile Transactions:

 

**People between the agess of 20 and 44 appear to be most interested in mobile transactions such as mobile banking, payments, coupons and shopping

 

**Mobile Spending

 

*Clothes at a retailer

*phone bill at a local wireless store

*coffee at a local coffe shop

*sofa at a furniture store

*taxi ride

 

**Things are just getting started - obstacles to mobile payments is a security issue but that happened with the web as well, it's still early but the statistics on the digital wallet in the future are staggering.

 

Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"

 

See infographic here: [http://bit.ly/tMDiEo]

 


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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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Embracing Mobile Commerce in 2011

Embracing Mobile Commerce in 2011 | Omni Channel retailing | Scoop.it
The following is a guest post James Bentham on behalf of Mobile Interactive Group.


With the majority of large retailers in the UK choosing to capitalise on the mobile commerce channel, those who have been left behind are now scrabbling to catch up.


**Still in its relative infancy, mCommerce has developed quickly throughout 2011 and shows no signs of slowing. The brands who have benefitted most were the ones not afraid to innovate and take some risks.


Amazon and eBay both set up strong mobile presences during 2010 and both have seen huge returns, forging a path for other brands to follow. Amazon optimised their site for mobile phones as well as offering apps for the iPhone and Android operating systems in various territories.


**They were one of the first to introduce cross platform accounts, with users able to add products to their basket via their mobile phone and then purchase them next time they log in on a computer.


http://bit.ly/qg9UW7


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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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Mobile Marketing Matters NOW

Mobile marketing matters now if for no other reason than your company, brand or product can't miss another marketing revolution.

 

Here is why:

 

• Email
• Intimacy
• Darwin
• Emotion
• Influencers
• Social
• Network Effect
• iPad and Flipboard and Zite

 

Here is one thing that caught my attention:

 

Intimacy


Mobile phones are friends, the new time keepers, wallets (the new picture keepers) and an always on connection most never break (believe me I’ve tried)

.

If such an intimate connection is grudgingly true for my generation it is axiomatic for the next generation and a forgone conclusion for the one after that. Watch your children’s behaviors or try to take their cells and please film reactions.

 

Mobile marketing is more intimate than email or social network marketing. Increased intimacy means different stories, graphics and navigation (at least).

 

Can your company, no matter what business you inhibit, afford to seed another marketing tsunami?

 

Read full article: http://bit.ly/w46yeo


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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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Slides: The global state of the mobile industry

Slides: The global state of the mobile industry | Omni Channel retailing | Scoop.it

This up to date report on the mobile industry posted by Ross Dawson

 

 

http://rossdawsonblog.com/weblog/archives/2011/10/the-global-state-of-the-mobile-industry.html


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