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Omni Channel retailing
For all retailers that want to leverage distribution, communication and services across channels.
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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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The digital wallet and the future of payments [infographic]

This was posted by Guy Kawasaki and there are statistics about this exploding industry that are very important for anyone doing business in today's marketplace.

 

What caught my attention:

 

The Ripe Age for Mobile Transactions:

 

**People between the agess of 20 and 44 appear to be most interested in mobile transactions such as mobile banking, payments, coupons and shopping

 

**Mobile Spending

 

*Clothes at a retailer

*phone bill at a local wireless store

*coffee at a local coffe shop

*sofa at a furniture store

*taxi ride

 

**Things are just getting started - obstacles to mobile payments is a security issue but that happened with the web as well, it's still early but the statistics on the digital wallet in the future are staggering.

 

Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"

 

See infographic here: [http://bit.ly/tMDiEo]

 


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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond
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Embracing Mobile Commerce in 2011

Embracing Mobile Commerce in 2011 | Omni Channel retailing | Scoop.it
The following is a guest post James Bentham on behalf of Mobile Interactive Group.


With the majority of large retailers in the UK choosing to capitalise on the mobile commerce channel, those who have been left behind are now scrabbling to catch up.


**Still in its relative infancy, mCommerce has developed quickly throughout 2011 and shows no signs of slowing. The brands who have benefitted most were the ones not afraid to innovate and take some risks.


Amazon and eBay both set up strong mobile presences during 2010 and both have seen huge returns, forging a path for other brands to follow. Amazon optimised their site for mobile phones as well as offering apps for the iPhone and Android operating systems in various territories.


**They were one of the first to introduce cross platform accounts, with users able to add products to their basket via their mobile phone and then purchase them next time they log in on a computer.


http://bit.ly/qg9UW7


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