Omni Channel retailing
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Omni Channel retailing
For all retailers that want to leverage distribution, communication and services across channels.
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Rescooped by Davy Dauvergne from Mobile Marketing Strategy and beyond!

Mobile Marketing Matters NOW

Mobile marketing matters now if for no other reason than your company, brand or product can't miss another marketing revolution.


Here is why:


• Email
• Intimacy
• Darwin
• Emotion
• Influencers
• Social
• Network Effect
• iPad and Flipboard and Zite


Here is one thing that caught my attention:



Mobile phones are friends, the new time keepers, wallets (the new picture keepers) and an always on connection most never break (believe me I’ve tried)


If such an intimate connection is grudgingly true for my generation it is axiomatic for the next generation and a forgone conclusion for the one after that. Watch your children’s behaviors or try to take their cells and please film reactions.


Mobile marketing is more intimate than email or social network marketing. Increased intimacy means different stories, graphics and navigation (at least).


Can your company, no matter what business you inhibit, afford to seed another marketing tsunami?


Read full article:

Via janlgordon
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Scooped by Davy Dauvergne!

Le marché des tablettes toujours largement dominé par l’iPad

Le marché des tablettes toujours largement dominé par l’iPad | Omni Channel retailing |

Le marché des tablettes est toujours largement dominé par l’iPad même si celui-ci perd 1.3 point de part de marché au troisième trimestre 2011.

L’iPad règne toujours en maitre sur le marché des tablettes avec 66.6% de part de marché et 11.12 millions de tablettes livrées pour Q3 2011.

C’est toutefois 1.3 point de moins par rapport à Q2 2011 où l’iPad possédait 68.3% de part de marché.

Quant aux tablettes Android, leur part de marché s’établit à 26.9%. La BlackBerry PlayBook assure le minimum avec 1.2% de part de marché. Et l’OS de Microsoft, Windows 7, est présent sur 2.4% des tablettes...

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