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Why I put World of Warcraft on my resume

Why I put World of Warcraft on my resume | Omni Channel Retail Scoop | Scoop.it
Meet Stephen Gillett: Symantec executive, IT expert and level 70 Paladin.
Philip Brown's insight:

good article...like the idea of taking execs to a company outside of their industry to get them to think differently.

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10 trends reshaping global retail

Check out the top ten economic, demographic and technology trends that are converging to force changes in the future of retail space. Learn the key attributes…

Via Dave Cherry
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The Gamification Weekly

The Gamification Weekly | Omni Channel Retail Scoop | Scoop.it
The Gamification Weekly, by Vincent Sider: updated automatically with a curated selection of articles, blog posts, videos and photos. (RT @vincentsider: The Gamification Weekly is out!
Philip Brown's insight:

good curated resource on gamification

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The Evolving World of Retail Analytics

The Evolving World of Retail Analytics | Omni Channel Retail Scoop | Scoop.it
As their businesses have progressed, retail clients want insights into their operations like never before (RT @Tyco_IS: The #cloud, big #data, omni-channel & #mobility are 4 big trends making impacts on #LP & #retail:
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4 Trends in Social Listening [Infographic]

4 Trends in Social Listening [Infographic] | Omni Channel Retail Scoop | Scoop.it
Listening is one of the hardest skills to master – whether in person or online. Social listening is a somewhat new term related to social media measurement, defined by WikiPedia as “active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, newssites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Via Stefano Principato, Edward Chenard
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Retail Payments and the Customer Experience

Retail Payments and the Customer Experience | Omni Channel Retail Scoop | Scoop.it

Retail Payments and the Customer Experience


Via John Muller
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London Boutique 3D Scanned To Bring An Exclusive Experience Online

London Boutique 3D Scanned To Bring An Exclusive Experience Online | Omni Channel Retail Scoop | Scoop.it

London boutique shop MACHINE-A recently collaborated with the fashion website SHOWstudio to create an online interactive experience where SHOWstudio 3D scanned the entire brick and mortar store to create a virtual shop.
 

Visitors can explore every nook and cranny of the store, including flipping through the guest book and reading some of the comments. Online shoppers can directly purchase products on display, such as the Killer Whale Bag sitting on one of the shelves (400£), or the illustration by Rei Nadal hanging on the wall. Read more...


Via DD
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Social Brands: The Future of Marketing

Social Brands: The Future of Marketing | Omni Channel Retail Scoop | Scoop.it

Social Brands: The Future of Marketing Social brands aren't just brands with a social media presence; they're brands that put social thinking at the heart of all their marketing. 


Via Stefano Principato, Edward Chenard
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Stefano Principato's curator insight, May 21, 3:44 AM

They’re brands that are social, not just brands that do social.

They’re brands that always strive to be worth talking about.

But how can marketers actually build a brand worth talking about?

imaginetsa's curator insight, May 21, 4:58 AM

Social Brands: The Future of Marketing

Mr Tozzo's curator insight, May 21, 11:19 AM
Social Brands: The Future of Marketing
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Gamification: Getting Customers Hooked On Your Brand - Power Retail

Gamification: Getting Customers Hooked On Your Brand - Power Retail | Omni Channel Retail Scoop | Scoop.it
Gamification: Getting Customers Hooked On Your Brand Power Retail Gamification is a process that's taken the retail world by storm, allowing a store to engage with their customers on a whole new level using mechanics and methodology found in video...
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How does Google influence the retail customer journey?

How does Google influence the retail customer journey? | Omni Channel Retail Scoop | Scoop.it
Google has a big impact on the retail shopping journey, both online and off.

Via Dan Hinkel
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Dan Hinkel's curator insight, May 14, 10:07 PM

This is a gem.  Gives great insight and with some impactful statistics to the Omni customer journey ...

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Can a digital world be retail's mortar between the bricks? | THE FUTURE OF COMMERCE

Can a digital world be retail's mortar between the bricks? | THE FUTURE OF COMMERCE | Omni Channel Retail Scoop | Scoop.it
“Yes. Good stuff from @futurecommerce: Can a digital world be retail's mortar between the bricks? http://t.co/dLtU3qesoh #mobile #ecommerce”
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New RFID Lab will focus on RFID-enabled store of the future | RFID24-7.com

New RFID Lab will focus on RFID-enabled store of the future | RFID24-7.com | Omni Channel Retail Scoop | Scoop.it
“ The goal of the 95 percent store is to not only show retailers how RFID works, but how it can change your store in the future.”
Via Dan Hinkel
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Dan Hinkel's curator insight, May 13, 9:07 PM

it's not jusf about inventory accuracy...

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Digital Marketing in 2015 – Predictions from 21 Marketers Who Know

Digital Marketing in 2015 – Predictions from 21 Marketers Who Know | Omni Channel Retail Scoop | Scoop.it
The only constant is change.From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for (Digital Marketing in 2015 – Predictions from 21 Marketers Who Know
Via Fred Zimny, Edward Chenard
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From omni-channel retail to unified commerce, smart shopping is on its way

From omni-channel retail to unified commerce, smart shopping is on its way | Omni Channel Retail Scoop | Scoop.it
Within five years, 75 per cent of US retailers plan to use mobile technology to identify customers when they walk in the store. According to Boston Retail Part…

Via Stephany Gochuico
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Omnichannel Commerce: Inside In-Store Tech

Omnichannel Commerce: Inside In-Store Tech | Omni Channel Retail Scoop | Scoop.it
No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience.
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Study: Retailers face significant hurdles in omni-channel race | THE FUTURE OF COMMERCE - Part 532

Study: Retailers face significant hurdles in omni-channel race | THE FUTURE OF COMMERCE - Part 532 | Omni Channel Retail Scoop | Scoop.it
94 percent of retail decision-makers surveyed saying that their companies are facing significant barriers to omni-channel commerce.
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FRANK FEATHER ~ Business Futurist's curator insight, June 16, 5:24 PM

Most retailers are clueless about what the mobile consumer is expecting. Only those who offer a seamless experience will survive and prosper.

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How to Complete an SEO Competitive Analysis

How to Complete an SEO Competitive Analysis | Omni Channel Retail Scoop | Scoop.it
In this post, we’re going to walk through the process of completing a search engine optimization (SEO) analysis, a tool to help you better understand the competitive landscape of search engine rankings in your industry. This SEO competitive analysis will provide a base of knowledge and a strategic foundation you can use to outrank your competitors in Google and other search engines.
Via Stefano Principato, Edward Chenard
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5 Ways POS Systems Are Changing (and Why It Matters) - BusinessNewsDaily

5 Ways POS Systems Are Changing (and Why It Matters) - BusinessNewsDaily | Omni Channel Retail Scoop | Scoop.it
BusinessNewsDaily
5 Ways POS Systems Are Changing (and Why It Matters)
BusinessNewsDaily
Groupon hopes that this tool will "serve as an operating system" that enables businesses to bring more customers to their doors and keep them coming back.
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5 Reliable Ways to Use Content as a Referral Tool

5 Reliable Ways to Use Content as a Referral Tool | Omni Channel Retail Scoop | Scoop.it
John Jantsch provides us with five ways you can use content to forge strong referral relationships ...

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 14, 12:34 PM

Content can create great relationships: we meet - at least virtually - a lot of people through the content they write, curate or publish. But content can also be the best way to build on existing relationships in valuable ways that are described in this post. 


One of the 5 ways John Jantsch describes here is content curation and I wanted to elaborate on this.


A model for involving existing relationships and partners in your content strategy is to offer them to join in your content curation efforts. By curating content as a group of partners, you not only spread the workload but also bring additional visibility and networks to your content, therefore  amplifying your impact. This model for collaborative content curation has already been used by some on Scoop.it leveraging the suggestions of the free version or the team feature of the Business and Enterprise versions which offer group content curation. 


Of course the first application of this is within companies where many companies curate as a team. But moving forward, collaborative content curation is an important concept that will spread beyond the boundaries of an organization to become even more powerful as a way to involve all kinds of advocates and partners. 

M. Philip Oliver's curator insight, May 14, 6:50 PM

Malek brings us Content!

donhornsby's curator insight, May 15, 1:08 PM

Great list!

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Walmart’s New Approach To Fulfillment The Drive-Thru

Walmart Puts Fulfillment At The Forefront Of Retail Commerce Strategy.

Via Nikki Baird
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Top Customer Service Trends for 2014

Top Customer Service Trends for 2014 | Omni Channel Retail Scoop | Scoop.it
Customer Service trends are changing with the change in the level of empowerment given to individual consumers. Organizations need to adapt to new ways of reaching out to their customers. Deploying the latest tools to ...

Via Fred Zimny, malek, Edward Chenard
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

 

This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis
Philip Brown's insight:

Curation can benefit SEO and always benefits the customer!

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Alexandre Garnier's curator insight, November 11, 5:06 AM

Curation de contenu et SEO, must read !

Rachael Johnston's curator insight, November 19, 4:54 PM

Curated content is not the same as duplicated content. Although it is put on websites that are not its original, it is not duplicating because it is linked to the URL of the original source, therefore it drives traffic for the original owner and it beneficial to the creator. The curated content adds value for the readers and encourages SEO in Google. Google is against duplicated material but is strongly in favour of shared content, Google views the sharing of URLs and content as a way to determine reliability and  relevancy.

 

As curated content adds value for your readers, here are The New Rules for SEO when curating, as stated in slideshow:

- Freshness - keep the content current and up-to-date. You want readers to see value in what you are sharing, and it will not do that if it is out of date.

- Relevance - you want to share content that is relevant. Sometimes things can get off track and you can lose track of the initial goal. Content curation helps organize your topics. Because you separate your content into categories, it makes it easy to rank long-tail keywords and keyword combinations within the niche. 

- Quality - you need to have value and quality in your created and curated content because that is the only way to get readers interested and seeing you as a leader and expert. Quality can be seen through Social Proof. Social proof is seen when readers share, indicating they found the content valuable and worthily of passing on to others. This can be measured by number of inbound links and social shares

 

Best 8 Content Curation Practices for SEO

- Focus on well-defined fopics

- Be relevant and consistent

- Curate from reliable sources

- Keep snippets short

- Add Insight

- Attribute to original creator

- Share to social networks

- Integrate Google Authorship with your content curation hub - add link when posting (helps SEO by creating Social Proof)

 

* All of these practices are very important in content curation and SEO. It is very important to start with a specific topic. You can choose this by determining the right keywords through the Google Keywords Tool, in order to help with SEO. You also want to make sure that you give credit to others for work that is not yours. It is imperative that once content is created and curated that it shared on the appropriate social networks in order to gain attraction and traffic. 

Marion's curator insight, December 2, 4:15 PM

SEO va de pair avec le contenu

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How Gamification Drives Business Objectives

How Gamification Drives Business Objectives | Omni Channel Retail Scoop | Scoop.it
Gamification is so much more than points and badges. In fact, by 2015, Gartner predicts that gamification to be the primary mechanism used by 40 percent of Fortune 1000 companies to transform business operations.
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Why most brands are failing on mobile (and what to do about it)

Why most brands are failing on mobile (and what to do about it) | Omni Channel Retail Scoop | Scoop.it
Apps are winning, just not yet for most brandsSmartphone users spend almost 90% of their time on devices using mobile apps. Apps offer an incredible opportunity for brands to connect with customers.
Via Dan Hinkel
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Dan Hinkel's curator insight, May 9, 9:17 PM
It's only worth having an app if consumers are going to use it... Ideas on how to effectively engage them
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Retail: Put The Power And Technology In The Hands Of Sales Associates

Retail: Put The Power And Technology In The Hands Of Sales Associates | Omni Channel Retail Scoop | Scoop.it
We’ve heard the debate around whether or not brick-and-mortar stores will ultimately close their doors due to the rapid growth and success of e-commerce. Now it’s time to move away from pondering the fate and lifespan of retail stores, and instead talk about the rich opportunities that a blend of Internet technology and human workers can bring when applied to retail—the transformation of physical, in-store commerce.At some point you have probably been frustrated with a retail store shopping experience. On the other hand, there may have been a time you were so satisfied by a great customer experience that you wrote a positive review of the store online or responded to customer survey emails, phone calls or text messages.
Via DD
Philip Brown's insight:
Empowering store associates with as much or more on formation than the customer walking in the door is key to success!
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