As their businesses have progressed, retail clients want insights into their operations like never before (RT @Tyco_IS: The #cloud, big #data, omni-channel & #mobility are 4 big trends making impacts on #LP & #retail:
Listening is one of the hardest skills to master – whether in person or online. Social listening is a somewhat new term related to social media measurement, defined by WikiPedia as “active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, newssites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Via Stefano Principato, Edward Chenard
London boutique shop MACHINE-A recently collaborated with the fashion website SHOWstudio to create an online interactive experience where SHOWstudio 3D scanned the entire brick and mortar store to create a virtual shop.
Visitors can explore every nook and cranny of the store, including flipping through the guest book and reading some of the comments. Online shoppers can directly purchase products on display, such as the Killer Whale Bag sitting on one of the shelves (400£), or the illustration by Rei Nadal hanging on the wall. Read more...
Gamification: Getting Customers Hooked On Your Brand Power Retail Gamification is a process that's taken the retail world by storm, allowing a store to engage with their customers on a whole new level using mechanics and methodology found in video...
The only constant is change.From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for (Digital Marketing in 2015 – Predictions from 21 Marketers Who Know
Via Fred Zimny, Edward Chenard
No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience.
In this post, we’re going to walk through the process of completing a search engine optimization (SEO) analysis, a tool to help you better understand the competitive landscape of search engine rankings in your industry. This SEO competitive analysis will provide a base of knowledge and a strategic foundation you can use to outrank your competitors in Google and other search engines.
Via Stefano Principato, Edward Chenard
BusinessNewsDaily 5 Ways POS Systems Are Changing (and Why It Matters) BusinessNewsDaily Groupon hopes that this tool will "serve as an operating system" that enables businesses to bring more customers to their doors and keep them coming back.
Customer Service trends are changing with the change in the level of empowerment given to individual consumers. Organizations need to adapt to new ways of reaching out to their customers. Deploying the latest tools to ...
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
Gamification is so much more than points and badges. In fact, by 2015, Gartner predicts that gamification to be the primary mechanism used by 40 percent of Fortune 1000 companies to transform business operations.
Apps are winning, just not yet for most brandsSmartphone users spend almost 90% of their time on devices using mobile apps. Apps offer an incredible opportunity for brands to connect with customers.
Via Dan Hinkel
We’ve heard the debate around whether or not brick-and-mortar stores will ultimately close their doors due to the rapid growth and success of e-commerce. Now it’s time to move away from pondering the fate and lifespan of retail stores, and instead talk about the rich opportunities that a blend of Internet technology and human workers can bring when applied to retail—the transformation of physical, in-store commerce.At some point you have probably been frustrated with a retail store shopping experience. On the other hand, there may have been a time you were so satisfied by a great customer experience that you wrote a positive review of the store online or responded to customer survey emails, phone calls or text messages.
Philip Brown's insight:
Empowering store associates with as much or more on formation than the customer walking in the door is key to success!