Omni Channel Retail Scoop
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Omni Channel Retail Scoop
Omni Channel Retail
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Industry leaders see item level RFID as key to successful Omni-channel retailing

Industry leaders see item level RFID as key to successful Omni-channel retailing | Omni Channel Retail Scoop | Scoop.it
Guest blog by Patrick Javick, GS1 USA. He talks about challenges omnichannel sales cause to retailers.
Philip Brown's insight:

The bar for inventory accuracy has risen tremendously with ship-from-store and buy-online-pickup-in-store; it only gets higher with personalized mobile engagement....

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Gamification 101 – building a participation chain that keeps customers engaged - Bazaarvoice blog

Gamification 101 – building a participation chain that keeps customers engaged - Bazaarvoice blog | Omni Channel Retail Scoop | Scoop.it
No matter what you consider to be the buzzword of 2010, “gamification”…
Philip Brown's insight:

Starbucks is one that does this well with a mix of small price and non-price incentives throught their app

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Shopper in 2014 - Points of influence | warc.com

Shopper in 2014 - Points of influence | warc.com | Omni Channel Retail Scoop | Scoop.it

At a glance: Shopper strategies evolve

Key arguments in this article:

Shopper marketing is high on the agenda for 2014, for two reasons. First is the ongoing transformation of retail by tech; second is the growing understanding of the role emotion plays in the shopping process.

The result is a smarter understanding of consumers' purchase journeys, and the points along them at which brands can exert influence. Brands such as Frito-Lay and Mastercard are investing in research to build this knowledge.

Data from Nielsen shows how complex influence-mapping can be: two products in the same category can have very different purchase paths.

The trend toward more nuanced shopper insight is likely to accelerate as the impact of traditional in-store promotions declines. A study by IRI found that trade promotion investment has grown without driving sales volumes.

Tech expands the purchase path… 


Via Russ Merz, Ph.D., Edward Chenard
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Russ Merz, Ph.D.'s curator insight, March 4, 2014 9:15 AM

This article does a very good job of illustrating the complexity of shopping behaviors today. The technologies available to support shopping behaviors make them complex, emotion laden and difficult to map.

Carlos Polaino Jiménez's curator insight, March 6, 2014 4:08 PM

La configuración de los mercados con la componente digital

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360pi Highlights 2013 Holiday Season's Winning and Losing Retail Pricing ... - PR Web (press release)

360pi Highlights 2013 Holiday Season's Winning and Losing Retail Pricing ...
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Four essential fashion retail apps

Four essential fashion retail apps | Omni Channel Retail Scoop | Scoop.it
“Fashion is becoming mobile first with apps that help track down must-have clothes, accessories and shoes. By Ami Sedghi (Fashion is becoming mobile first with apps that help track down must-have clothes, accessories and shoes.”
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Key tips for creating a user-friendly shopping experience for mobile consumers - Mobile Commerce Daily - Columns

Key tips for creating a user-friendly shopping experience for mobile consumers - Mobile Commerce Daily - Columns | Omni Channel Retail Scoop | Scoop.it

Via Andrea Puerari
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Macy's Addresses Omnichannel and Same-day Delivery - Multichannel Merchant

Medill Reports: Chicago
Macy's Addresses Omnichannel and Same-day Delivery
Multichannel Merchant
While the fourth quarter showed a 1.6% decline in sales, Karen M.
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It's Time to Ditch Your Wallet For Mobile Payments

It's Time to Ditch Your Wallet For Mobile Payments | Omni Channel Retail Scoop | Scoop.it
From NFC and ISIS, to the ease of PayPal beacons and Coin - here's a handful of reasons Pew Research says we'll be wallet-free by 2020.
Philip Brown's insight:

How long before cash is obsolete???

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Shoppers quicker than brands to adopt new technology | Analysis | Marketing Week

Shoppers quicker than brands to adopt new technology | Analysis | Marketing Week | Omni Channel Retail Scoop | Scoop.it
Retailers are adopting new digital channels at an astonishing pace – but for some consumers, that still isn’t fast enough.
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Omni-Channel: The Future of Commerce

Omni-Channel: The Future of Commerce | Omni Channel Retail Scoop | Scoop.it
In recent years, technological development has brought significant changes in consumer behavior.
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The Three Leading Mobile Retailers 3 - Business Insider

The Three Leading Mobile Retailers 3 - Business Insider | Omni Channel Retail Scoop | Scoop.it
Amazon, eBay, and Wal-Mart have managed to amass the largest audiences on mobile among retailers.
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American Eagle Outfitters' Omni Channel Initiatives Should Help It Remain ... - Forbes

American Eagle Outfitters' Omni Channel Initiatives Should Help It Remain ... - Forbes | Omni Channel Retail Scoop | Scoop.it
American Eagle Outfitters' Omni Channel Initiatives Should Help It Remain ...
Forbes
In response, the U.S.
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When will retailers jump on the iBeacon bandwagon? - CNET

When will retailers jump on the iBeacon bandwagon? - CNET | Omni Channel Retail Scoop | Scoop.it
CNET
When will retailers jump on the iBeacon bandwagon?
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EBay: the future of retail is omnichannel - retail must be seamless #web25

EBay: the future of retail is omnichannel - retail must be seamless #web25 | Omni Channel Retail Scoop | Scoop.it
As Tim Berners-Lee celebrates 25 years of the World Wide Web this week, Tanya Lawler, vice president of eBay UK, explores why the internet revolutionised shopping and how the best retailers continue to adapt.
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The big-name retailer that is now accepting bitcoin

The big-name retailer that is now accepting bitcoin | Omni Channel Retail Scoop | Scoop.it
Bitcoin users now have a new payment option at Lord & Taylor, thanks to a partnership between the retailer and shopping app Pounce.
Philip Brown's insight:

It will be interesting to see how much business is transacted with Bitcoin at L&T; wouldn't appear to be their customer....

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How To Solve Your Biggest Marketing Problems With Gamification

How To Solve Your Biggest Marketing Problems With Gamification | Omni Channel Retail Scoop | Scoop.it
As a kid I was a big game player. I especially enjoyed games like Monopoly and Clue. Back then I loved playing these games for the sheer enjoyment. I did not realize then that these games were providing me not just with enjoyment but also a training of sorts. From [...]
Philip Brown's insight:

Gamification is a key way to engage your customer and create loyalty in a  world where there is complete pricing transparency, unparalleled product visibility and fulfillment options.

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Starbucks leads the charge for Twitter-enabled mobile commerce

Starbucks leads the charge for Twitter-enabled mobile commerce.
Philip Brown's insight:

"Tweet to Pay" new options everyday....which will win and become the standard is the question

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Omnichannel Retailing And Data Analytics: Leveling The Playing Field

Omnichannel Retailing And Data Analytics: Leveling The Playing Field | Omni Channel Retail Scoop | Scoop.it
Big data analytics is often tougher because the number of transactions is lower. However, relationship analytics can be more important.
Via DD, Dave Cherry
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Digitization, decentralization, and omni-channel retail: The future of supply chains - MIT News Office

Digitization, decentralization, and omni-channel retail: The future of supply chains - MIT News Office | Omni Channel Retail Scoop | Scoop.it
Chris Caplice directs research to help companies around the world respond to the latest developments in supply chain management.
Philip Brown's insight:

quote of the day...there is no reason to expect that digitization will have any less impact on manufacturing than it did on the publishing, music and movie industries....

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JCPenney Commits to Omnichannel - Multichannel Merchant

JCPenney Commits to Omnichannel
Multichannel Merchant
Ullman officially introduced former Saks Fifth Avenue CIO Mike Rodgers as JCPenneys' senior vice president of omnichannel strategy and execution.
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2014 Outlook - Big Challenges ahead for Luxury Brands in China: Omni-Channel Strategy could be a Solution

2014 Outlook - Big Challenges ahead for Luxury Brands in China: Omni-Channel Strategy could be a Solution | Omni Channel Retail Scoop | Scoop.it
China’s 2014 growth is expected to be stable according to Lu Ting, chief China economists with Bank of America Merrill Lynch, although he also stated that there might be “a possible deterioration i...
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Deepika Pandey Outlines Walgreens' Omnichannel Future

Deepika Pandey Outlines Walgreens' Omnichannel Future | Omni Channel Retail Scoop | Scoop.it
The retailer's group vice president of digital marketing, online strategy and customer experience focused her passions: digital, beauty and retail.
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Reaching the Unreachable Omnichannel Star - 1to1 Media

Reaching the Unreachable Omnichannel Star - 1to1 Media | Omni Channel Retail Scoop | Scoop.it
Reaching the Unreachable Omnichannel Star 1to1 Media For those looking to create and maintain an omnichannel customer strategy, marketers must simultaneously aspire to develop a seamless experience, while remaining grounded and in touch with...
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Report on Next Frontier in Omni-Channel Commerce and Payments at Retailers in US - Lets Talk Payments

Report on Next Frontier in Omni-Channel Commerce and Payments at Retailers in US - Lets Talk Payments | Omni Channel Retail Scoop | Scoop.it
Retail industry is looking at Omni-Channel in a big way in 2014 so that connected customers can shop for and purchase the same items across different channels.
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Digital Marketing and Retail Event Dx3 Announces Mobile Innovation Store - Techvibes (blog)

Digital Marketing and Retail Event Dx3 Announces Mobile Innovation Store - Techvibes (blog) | Omni Channel Retail Scoop | Scoop.it
Digital Marketing and Retail Event Dx3 Announces Mobile Innovation Store Techvibes (blog) In partnership with mobile retail app platform Thirdshelf, beacon-maker Estimote, and mobile strategy firm Mobilogie, The Mobile Innovation Store will...
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