RetailWire Discussion: At its I/O developer conference last week, Google revealed a prototype of a "Hands Free" payment feature that will allow customers to pay without taking out their wallet or phone. Do you see "hands-free" convenience as the future of payments? What concerns will consumers have or should have?
Data analysis and reporting has become an important part of retail. Most retailers use some form of Business Intelligence (BI) or Exception Based Reporting (EBR) as their “go to” tools for analysis. EBR and BI has only been evolutionary for the retail industry, it has been less revolutionary. I have found that there are 6 failure points that often create an inability to deliver. They are (1) the quantity of time needed to analyze reports, and (2) the reliance on specific skills and talents to interpret the analysis to gain insights from the reports. If you identify the right insig
I've been surprised by the number of people to say I'm the only person they know with the AppleWatch. More interestingly, a couple of people have commented that I'm the only woman they've seen with it. Since I got my watch in the first shipment (at least for those of us who aren't journalists or celebrities) on April 24, I have a month's worth of observations I thought I'd share: Guys always have their phone in a pocket. They know when they're getting a call or text. If I'm wearing a dress or slim fit pants, my phone's in my handbag where I don't feel it vibrate. And on the streets
Retailers among top 15 public internet co's: In 1995, 0; In 2015, 4 (Alibaba, eBay, Amazon, JD.com). This is the first year hours/day spent on mobile aren't less than desktop + other. Print ad spend is disproportionate to time spent. But digital spend overall is almost in proportion now. Catch-up remains primarily in mobile. Desktop ad spend growth is decelerating, even as companies allocate more marketing budget to digital. Ad formats optimized for mobile: Pinterest cinematic pin, Vessel 5-second, Facebook carousel and Google local inventory. Buy buttons optimized for mobile are
For most companies, having a named Chief Innovation Officer (CINO) or equivalent is very new – if they have one at all. For these leaders, the levers for success are still uncertain, and evolving quickly. Join this live IM Channel One web event on June 10th when we present 5 emerging “leadership styles” for today’s CINOs and offer insights on how to use these styles to maximum effect. During this live IM Channel One Roundtable Discussion, hosted by Imaginatik, the expert panel will discuss the challenges of being a Chief Innovation Officer and provide insights to the different Chief Innovation Officer leadership styles, and how they can be mastered and blended for maximum effect and ROI.
Kohl’s and The Limited are getting behind online ordering and pick-up services that would serve up immediate gratification for consumers who are unwilling to wait for delivery while opening opportunities for retailers to serve up mobile-specific offerings.
By fall, Kohl’s plans to roll out to tablet and smartphone customers the in-store pickup program it now only offers on its desktop site. The Limited also has announced an in-store pickup service. The moves illustrate how retailers are striving to deliver real-time product availability in the mobile context, so consumers can be sure the product they want is waiting for them when they arrive at the store.
Failed Customer Experiences Are Destroying Your Marketing by Douglas Karr on Marketing Technology
SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business.
Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mouth and that includes social media and other online publishing channels.
Yikes… in a connected world, customer experience failures are impacting your marketing efforts. Bad news travels fast and these incidents could overshadow any good strategies you’re deploying online.
IBM today announced the results of a study that found a massive perception gap between marketers and consumers—Despite brand’s efforts to personalize campaigns, nearly 80% of consumers say the average brand doesn’t understand them as an individual.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Creating engaging newsletters with your curated content is really easy.